-------------------------------------------------
On November 24, Kim Kardashian excitedly announced to fans on Twitter that her personal brand, SKIMS, will land in the Chinese market.
At present, it is only sold in some cities in China, including Shanghai and Hong Kong. It is reported that skims entered the Chinese market through cooperation with Lane Crawford, so consumers in other cities can also spend through the Lane Crawford e-commerce platform.
-------------------------------------------
(1) Kim Kardashian: Full name Kimberly Noel Kardashian West (October 21, 1980) is a television celebrity, celebrity, actress, businessman and model. She first gained media attention because she was an assistant and friend to the famous Lady Baris Hilton, but it was only in 2007 that the sex film "Superstar Kim Kardashian", which was made with singer Ray J in 2002, received a lot of attention. In October of the same year, E! launched a reality show for their family, "Walking with Kardashians," which was warmly welcomed and became well known to the public. King is adept at running major social media and has a considerable number of followers, especially on Instagram, which has more than 200 million followers, and was selected by Time Magazine as one of the top 100 influential people in the world in 2015. Vogue describes her as the epitome of pop culture in 2016. Kim and his family have been criticized for dominating the news page in a timely manner because of the gossip news that is too often circulating, but the popularity and topic remain high.
(2) Lane Crawford, headquartered in Hong Kong, China, is an English department store known for selling fine European fashion. Lane Crawford has eight specialty stores and one online shop with a total of over 550,000 feet of guest service area, including three Hong Kong specialty stores, two Beijing specialty stores, one Shanghai specialty store, one Chengdu specialty store and two Hong Kong Lane Crawford home and lifestyle stores, specializing in furniture and home decorations of designers.
(3) SKIMS and American athletes: In July 2021, SKIMS partnered with the U.S. national team to design and provide limited edition products such as pajamas and homewear for Olympians.
(4) Furniture: furniture, household utensils, refers to wooden utensils, but also includes cooking utensils. It is an instrument used in human daily life and social activities with the functions of sitting, leaning, storage, and spacing.
---------------------------------------------