Nissan has been working hard in China for many years, leaving many classic models, and many people know that Xuanyi, which is now red and purple, is no weaker than the classic degree of Nissan Bluebird.
The birth of bluebird dates back to 1959, since its birth bluebird has been the main sales force of Nissan, whether in Japan or the United States, bluebird sales are quite good. It has also become the model with the longest production cycle and the largest cumulative production volume in Nissan's history, and is regarded as a representative of Nissan's family car.
Nissan entered China, relying on the Blue Bird, in June 2000 Dongfeng Nissan (then also called Fengshen Automobile) the first car - BlueBird off the production line, positioned as a high-end sedan, with the atmospheric shape and leather resistance of the property, quickly opened the market after listing. According to statistics, from the listing to the suspension of production, Nissan Bluebird has sold more than 300,000 units in China!
It is precisely because the Blue Bird has laid a solid foundation that there are the birth of models such as Sunshine, Tianlai, TIIDA, and Xuanyi. Here to explain a point, in fact, Xuanyi is an upgraded alternative model of Bluebird, and it can be seen from the name that the name of the old Xuanyi is
It was only later that Xuanyi's sales gained a firm foothold and the bluebird element was removed.
With such a classic name, Nissan naturally wanted to squeeze out its last drop of value, so on October 26, 2015, Nissan's new Bluebird was launched, which is a brand new model, and the audience is young people who pursue individual needs.
It's just that the new bluebird is too personality, its unique appearance design is not to say that it is listed that will, that is, it is put into the present that many people can not accept, the exaggerated front face and the abrupt tail design is really different, can not be said to be very ugly, can only be said to be very beautiful is not obvious.
The interior is not much to say, it is indeed designed with some elements that young people like, such as flat-bottom steering wheel, corrugated center console trim, etc., but the large area of hard plastic is really no texture to speak of, and the overall design is still Nissan family style.
With a full personality of the appearance, the interior is a family model, and the power is also with Nissan's classic 1.6L self-priming with CVT, which can run counter to the preferences of young consumers.
This is not the end, after seeing the configuration of the new blue bird, I believe you must have the same feeling as me, two words: pit people! The current Blue Bird only has two models, the starting price has reached 125,900 yuan, but it also uses 195 wide tires, there is no traction control and body stability system, such as reversing radar, central control screen, LED lights and other basic configurations are not, the configuration is simply to the grandmother's home.
Compared with the hot-selling models on the market, Bluebird does not have any advantages in all aspects, and sales are naturally not much better. From July 2020, the monthly sales of 1,000 units have become the threshold that Nissan Bluebird cannot cross, with the lowest monthly sales of only 181 units, and only 838 units sold in the past January, which can be said to have been completely marginalized.
The Bluebird is becoming indispensable, and its presence has done little to promote the overall sales growth of Nissan Motors, but has become a burden. More than ten years ago, Xuanyi made people remember the blue bird, and now the name blue bird is being forgotten, and it is time to say goodbye to the "blue bird"!