Jiaozuo Daily, September 28, page A11
Core tips
How does Jiaozuo Cultural Tourism seize the opportunity and take advantage of the opportunity period of strategic superposition, the critical period of advantage reconstruction, the period of industrial transformation, and the breakthrough period of the momentum?
Take the initiative to integrate into the new development pattern, and take advantage of the momentum to create a high-energy cultural tourism!
The goal of struggle is extremely clear: take the in-depth integration of cultural tourism and cultural creativity as a new growth pole, set an example in global tourism, strive to create a vibrant, distinctive, influential and attractive "Shanshui Rich City, Wenwu Fudi", and strive to write a new chapter in the comprehensive construction of socialist modernization, take on the responsibility of cultural tourism and make contributions to cultural tourism!
The integration of culture and tourism is colorful
Paint a new picture of global tourism
The 2nd Global Cultural Tourism Creators Conference was held in Yuntai Mountain Scenic Area.
Jiaozuo Cultural Tourism ranks in the forefront of the province with cultural promotion and tourism, and the achievements of cultural tourism are remarkable: cultural tourism is prosperous and developing, the number of tourist receptions and comprehensive income are in the forefront of the province, the number of boutique homestays is leading in the province, Taijiquan has successfully applied for heritage, and the "People's Cultural Supermarket" has been selected as the fourth batch of national public cultural service system demonstration projects.
Taking the opening of the Taijiao high-speed railway as an opportunity, Jiaozuo Cultural Tourism is committed to creating a tourist destination.
Let's see --
Yuntai Mountain Music Festival creates a new IP of fashion.
The public cultural service system has been gradually improved, the "People's Cultural Supermarket" has become a demonstration project of the national public cultural service system, and the public cultural service system assessment in Henan Province in 2020 has been rated as excellent.
The protection of cultural heritage is at the forefront of the province, Taijiquan has been successfully included in the Representative List of the Intangible Cultural Heritage of Humanity, and the archaeological excavation of the head of the Yongji Canal of the Grand Canal has made significant progress.
The creation of the global tourism demonstration city has achieved outstanding results, Xiuwu County and Boai County have successfully created a national full-scale tourism demonstration zone, and the Liberated Area and Wen County have initially passed the acceptance of the Henan Provincial Global Tourism Demonstration Zone.
Tourism rule of law, standardization construction leads the province, local tourism legislation "Jiaozuo City Global Tourism Promotion Regulations" in the province took the lead in the implementation, the city led the formulation of the "Tourism Scenic Spot Digital Application Specification" has become a national standard, "Social Resources Tourism Access Point Setting Specification" has become the first such provincial local standard, "Geological Park Geological Relics Protection Specification" has become a provincial standard, our city has become a national tourism service comprehensive standardization demonstration city, Yuntai Mountain Scenic Area was rated as "National Tourism Standardization Demonstration Unit".
Xiuwu County characteristic town shore town to create a night economy.
The results of smart cultural tourism services are outstanding, forming the first big data platform network system covering counties (cities, districts), scenic spots and cultural markets in the province, and Yuntai Mountain Scenic Area and Shennong Mountain Scenic Area have been awarded five diamonds and four diamonds respectively.
The development of cultural tourism resources has been continuously upgraded, and the experience in the construction of red tourism resources access points has been praised by the Central Organization Department and promoted nationwide, and the leaders of the Ministry of Culture and Tourism have been praised; Chenjiagou Village, Zhaobao Town, Wenxian County, has been selected as "National Rural Tourism Key Villages"; the town homestay block on the shore of Yuntai Mountain has become popular throughout the country; and Yunshang Yard has become a benchmark for Chinese homestays.
Jiaozuo has won the titles of China's Excellent Tourism City, China's Best Cultural Tourism Destination, China's Best Leisure Tourism City, and China's Top 100 Cities with Tourism Competitiveness, creating a well-known "Jiaozuo Phenomenon" inside and outside the industry, and calling the brand of "World Taiji City • China Health Resort". From 2015 to 2019, the city's comprehensive income from domestic and foreign tourists and tourism increased by more than 10% per year, providing strong support for the high-quality economic and social development of Jiaozuo.
Transformation and development, quality improvement and upgrading
Build a new highland for the integration of culture and tourism
The activities of the people's cultural supermarket are rich and colorful.
In recent years, the city's cultural tourism industry has focused on the construction of a national global tourism demonstration city, highlighted the integration of cultural tourism and high-quality development, and built a new development pattern.
Tourism transformation and development to improve quality and upgrade. The city has successively completed the overall planning of global tourism development, the upgrading of rural tourism, and the integration of cultural tourism. The "14th Five-Year Plan" cultural and tourism development plan has passed the final review. The creation of global tourism has formed a work trend of echelon creation in counties and urban areas, and it is expected to achieve the goal of creating a national global tourism demonstration city during the "14th Five-Year Plan" period. It has pioneered and launched 40 social resource tourism visiting points in the province, created new products and new routes for the integration of culture and tourism, carefully created 11 red-themed boutique cultural tourism routes, and innovatively launched the international tourism products of "Exploring the Source of Kung Fu", which was listed by the Ministry of Culture and Tourism as one of the top ten boutique routes loved by tourists from "Belt and Road" countries.
The "Exhibition of Scientific and Technological Achievements in the Protection of Jiaozuo Cultural Relics" held by the Municipal Museum attracted countless tourists and exhibited the "Jiaozuo HeavyWare" after being restored by cultural relics technology in recent years. The picture shows visitors admiring the Yuan Dynasty car and horse honor guard. Jiaozuo Daily all-media reporter Wang Weixuan photographed
Rural tourism is developing rapidly. Special training courses and promotion meetings on the development of rural tourism and rural revitalization have been held in Huzhou and Jiaxing, Zhejiang Province; the creation of rural tourism demonstration villages subcontracted by county (city, district) party secretaries and district chiefs has been actively promoted; and red projects such as the old village small hall in Da Nanpo Village, Xicun Township, Xiuwu County, have been completed. There are a total of 112 rural tourism homestays in the city, of which 74 are newly added, and 8 homestay clusters are under construction, leading the province in quantity and quality.
Major projects were landed in batches. A total of 85 cultural tourism projects are under construction and planned in the city, with a total investment of 94.43 billion yuan. Among them, wenxian Yellow River ecology and Taiji cultural integration new area, Wuzhi Jiaying Guanzhi Huangxingshui Cultural Park and other projects were included in the Yellow River Basin ecological protection and high-quality development of key projects in Henan Province. Accelerate the construction of key projects, the Yellow River Song International Health Tourism Resort, Henan Taijiquan Academy, Jiaozuo International First Tower Live Performance, WangFeng Xidajing 1919 Cultural and Tourism Park, "Impression Taiji" Performing Arts, Taiji Town and a number of key projects with great development potential and new formats have been launched.
Regional cooperation and exchanges have been effectively strengthened. Coordinate and promote the construction of the "Two Mountains and Two Fists" regional eco-cultural tourism integration demonstration belt, and create a "double circle" linkage priority development zone in Jiaozuo. The Zhengjiao Cultural Tourism Integration Development Plan ("Two Mountains and Two Fists" Regional Eco-cultural Tourism Integration Special Plan) was compiled, and a strategic cooperation agreement on the integration of cultural tourism development was signed with Zhengzhou and Luoyang.
Empower innovation and development
Take advantage of the momentum to create a high-energy level cultural tourism
The courtyard on the cloud has become a benchmark for homestays.
The integration of culture and tourism is where the advantages and potential of our city lie. In the next step, the city will continue to adhere to the cultural and plastic tourism, to travel to show the culture, to create a national global tourism demonstration city as the starting point, to lengthen the cultural tourism industry chain, strengthen the main body of the market, promote the development of cultural tourism, from tourism to residence, from leisure to health, from sightseeing to vacation, from resource-dependent to cultural tourism innovation and integration, and strive to create a vibrant, distinctive, influential and attractive "Shanshui Fucheng Wenwu Fudi".
Play the global card well and build a famous tourist city. Actively integrate into the international Yellow River cultural tourism belt, relying on the cultural and tourism resources throughout the city and the "two mountains and two fists" provincial major layout, the construction of Zhengluo "double circle" regional ecological and cultural tourism integration demonstration belt, the South Taihang Landscape Tourism Belt, the South-to-North Water Diversion Ecological Tourism Leisure Tourism Belt, the Baili Yellow River Ecological And Cultural Tourism Belt, and create 1 to 2 national and provincial global tourism demonstration zones every year. Bigger and stronger Longtou Scenic Spot, Yuntai Mountain Scenic Area has been built into an internationally famous mountain tourism destination, Chenjiagou Village in Zhaobao Town has created a national AAAAA-level tourist scenic spot, and Dashahe Ecological Park, Xidajing, Longxiang Mountain, Jingying, Rongsheng Hanfu Town, etc. have been created into national AAAA-level tourist attractions. Enhance the cultural connotation of relevant villages, and vigorously develop red tourism, research tourism, and rural tourism. Support the creation of a national-level night culture and tourism consumption gathering area in the shore town, and the "Sangpo Memory" e-commerce town, the big poplar tree catering culture commercial street, and the Shanyang Chao Street to create a tourism and leisure block at or above the provincial level to stimulate the potential of cultural tourism consumption. Strengthen the construction of cultural tourism investment platforms, support large and medium-sized enterprises to invest in the development of cultural tourism industries, and strengthen the main body of cultural tourism markets. Actively integrate into the "Belt and Road" and hold "one race and one section" with high standards, making Jiaozuo a must-choose place for domestic and foreign tourists to Henan.
Play the cultural card well and build a famous cultural and creative city. Thoroughly implement the ecological protection and high-quality development strategy of the Yellow River Basin, vigorously implement the Yellow River Grand Canal Cultural Heritage System Protection Project, accelerate the construction of landmarks such as the Yellow River Grand Canal Intangible Cultural Heritage Exhibition Center and the Jiaying Guanzhi Huangxingshui Museum, promote the construction of the Jiaozuo section of the Yellow River National Cultural Park, and create an international cultural tourism destination in Zhengbei Luojiao. Fully excavate the cultural connotations of water management, tai chi, celebrities and other cultural connotations in our city, strive to build the core area of the Yellow River Grand Canal cultural and creative innovation; accelerate the construction of key projects such as the Taijiquan Cultural Inheritance and Innovation Experimental Center, the Jiaozuo International First High Tower Live Performance, the "Impression Tai Chi" and "Drunken Beauty Repair Martial Arts" large-scale performing arts, and develop new consumption of immersive performing arts experience; adhere to creativity-driven, aesthetically led, artistic lighting, and scientific and technological empowerment, and build the Wangfeng Xidajing 1919 Cultural and Tourism Scenic Spot and the Third Ceramic Factory into a cultural and creative industry park; around Taiji Kung Fu , Hanfu design and manufacturing, hanging tire porcelain technology and other national tide resources, the development of a full-chain cultural and creative industry with Jiaozuo characteristics, the formation of a unique IP and "Jiaozuo gift" brand.
Play kung fu cards well and build a tai chi city. Taking the successful application for Taijiquan as the starting point, it took the lead in establishing a national Taijiquan cultural and ecological reserve. Establish an expert talent think tank of "Traditional Chinese Studies, Traditional Chinese Medicine, and Traditional Chinese Arts", accelerate the construction of Henan Taijiquan College, promote the addition of taijiquan majors and courses in colleges and universities, and cultivate a number of talents in taijiquan scientific research, media, and industry. Vigorously develop "Tai Chi + culture, fashion, health care", etc., enrich the international Tai Chi cultural tourism products, strongly promote the development of Tai Chi culture media, study tours, fitness and health, competitive performing arts, business and trade services, and comprehensively form a taijiquan industry system with reasonable structure, rich supply, active consumption and characteristics. Strengthen the international exchange and cooperation of Taijiquan cultural tourism, continuously expand the influence and popularity of Taijiquan in the world, and strive to build a "World Taiji City • Central Plains Health Resort".
Play the ecological card well and build a healthy and healthy city. Relying on the advantages of a good ecological environment, focusing on cultural nourishment, landscape and eye, Taiji nourishment, Huaiyao health, folk customs, cultivate a number of demonstration bases for the health care industry with regional influence, focus on promoting the construction of Yuntai Mountain, Yunjie Health Care Town, Bailucang Yellow River Song International Health Tourism Resort, "YipinyuanXiang" International Health Care Resort, And Sheng International Health Resort Town, vigorously promote the construction of Chenjiagou Taiji Cultural and Ecological Park, Huaixian Ancient City Health Care Cultural Tourism and other projects, and accelerate the formation of a health tourism industry system. Encourage high-quality medical institutions, tourism service agencies and tourism and leisure bases to cooperate to develop a number of special health tourism products such as tai chi, traditional Chinese medicine, and medicinal diets, and build an international health and wellness city.
Play the homestay card well and build a famous holiday city. Taking the yunshang courtyard as a benchmark, accelerate the construction of high-end homestay clusters in Jiaozuo South Taihang such as shore town, Longxiang Mountain Residence, and Maocha, and create China's "Northern Homestay Capital". Vigorously develop rural tourism, create a number of rural tourism key villages, characteristic villages, leisure tourism parks and scenic villages, and strive to create national and provincial rural tourism demonstration villages. Support Xiuwu County to create a national-level tourist resort around the Yuntai Mountain Scenic Area and Qinyang City around the Danhe Gorge Scenic Area, and create a new landmark for the ecological and cultural tourism resort of South Taihang.
In addition, the city will continue to enrich the spiritual and cultural life of the masses and create a high-quality life with people first. Vigorously implement cultural projects to benefit the people, prosper Huaichuan cultural creation, and create more high-quality works; accelerate the construction of municipal cultural and artistic centers, county (city, district) public cultural venues, and street (community) comprehensive cultural service centers, etc., and build a "15-minute cultural life circle"; optimize the "People's Cultural Supermarket" platform for benefiting the people, and run the "Our Chinese Dream" culture into a series of cultural activities to benefit the people, so that the masses can enjoy public cultural services more effectively and fairly.
Jiaozuo Daily all-media reporter Yang Jingpeng reported
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