On the evening of September 8th, the 2020 Guangdong Fashion Week - Autumn & Guangzhou (Baiyun) Fashion and Design Industry Exchange and Promotion Series of Activities jointly presented by "Guangzhou Fashion Capital" and "Guangzhou Design Capital" opened at the Guangzhou Baiyun International Convention Center, and the "Intangible Cultural Heritage New Creation" theme show led by 15 well-known fashion designers with five intangible cultural heritage projects took the lead in opening an eight-day fashion feast.
With the theme of "Tribute to Dreams" and the highlight of "Promoting the Revitalization of Intangible Cultural Heritage, Promoting the Development of Fashion Products, and Leading the New Consumption of Intangible Cultural Heritage", this fashion week brings together fashion elements and helps Guangzhou Baiyun District to build two major bay area industrial projects of "Guangzhou Fashion Capital" and "Guangzhou Design Capital". At the same time, as one of the activities of the national "Promotion of Consumption Month", this fashion week will hold 33 fashion activities, release 10,000 new fashion products, and hold the world's first "Fashion Week Live Broadcast Day" to interact with hundreds of millions of consumers and drive fashion consumption. Official joint live broadcast platforms such as China Net, Wasu TV, Sina News, and Nanfang+ participated in the broadcast of the event, and more than 2.746 million people witnessed the grand opening of the new Guangdong Fashion Week on the "cloud"!
Liu Guohua, deputy mayor of Baiyun District, Guangzhou, delivered a speech at the opening ceremony
Bu Xiaoqiang, president of Guangdong Garment industry association, delivered a speech at the opening ceremony
It is reported that this fashion week is guided by the China Textile Industry Federation, China Textile Industry Enterprise Management Association, China Garment Association, China Fashion Designers Association, China Textile Construction Planning Institute, Guangdong Provincial Department of Commerce, Guangdong Provincial Department of Culture and Tourism, Guangzhou Municipal Bureau of Commerce, Guangzhou Baiyun District People's Government, Guangdong Clothing Industry Association, Guangdong Provincial Clothing Designers Association, Guangzhou Red Cotton International Fashion City, Guangzhou International Textile City, Guangzhou Textile Trading Park, Guangzhou Baima Garment Market, R&F International Trade Port, Co-sponsored by Zhenwei International (Hong Kong) Co., Ltd. and Bien Leuven.
New creation of intangible cultural heritage, telling the story of Guangdong
Lead the new consumption of intangible cultural heritage fashion
In today's advocacy of cultural self-confidence, "intangible cultural heritage", as a visual display of the long culture and unique charm of the Chinese nation, is loved by more and more people, and is highly valued by government departments, enterprises and media in various fields, and has become a hot topic that has attracted much attention.
Zhong Wenying, general manager of Sina Guangdong Political Tourism Center, also confirmed this by releasing #Meet fashionable intangible cultural heritage on Weibo that night, Sina big data shows that fashion and cultural tourism topics ranked in the Top 10 of Weibo's "pan-cultural" interest field; "intangible cultural heritage + fashion" big data word cloud shows that the younger generation is tolerant and optimistic about the integration of intangible cultural heritage and fashion, and the dynamic, productive, living and scene-based intangible cultural heritage is the basis for promoting the revitalization and inheritance of intangible cultural heritage and promoting the development of fashionable products.
Baiyun District has many intangible cultural heritage resources, traditional folk arts such as dragon boats and Hong fists continue to be inherited and developed, and traditional skills such as Cantonese mahogany palace lamps and Cantonese hardwood furniture continue to be introduced, which is the inspiration and source of fashion design. The opening ceremony of this event was opened by the Baiyun Intangible Cultural Heritage Project Boxing, the martial arts intangible cultural heritage represented by BaimeiQuan, HongQuan and Cai Li Buddha Fist became a bright landscape of intangible cultural heritage, and the peach blossom art collection scene in Baiyun District ran through the big show.
Hosted by Liu Zheng of the Literature and Art Department of the Department of Culture and Tourism of Guangdong Province and Ren Yongquan of the Pearl River Channel of Guangdong Radio and Television Station, the "Intangible Cultural Heritage New Creation" well-known designers of the "Intangible Cultural Heritage" theme show was specially invited to Ji Wenbo, winner of the "Golden Top Award", the winner of the "Golden Top Award", the chinese textile and garment intangible cultural heritage promotion ambassadors Deng Zhaoping, Jin Yi, Lin Qi, Cai Zhonghan, and the Guangdong textile and garment intangible cultural heritage promotion ambassadors Sun Enle, Cheng Xiaoqin, Qu Tingnan, Zhao Yakun, Lin Jinliang, Cai Lei, Cai Weitu, Jiang Ping, well-known fashion designers to carry out theme creation. Focus on displaying the fashionable products of Guangdong textile and garment representative intangible cultural heritage projects such as Guangdong embroidery, tide embroidery, Yao embroidery, spinning yarn and Xiangyun yarn, so as to meet the new needs of consumers for clothing culture and establish cultural self-confidence.
That night, I saw the models wearing exquisite intangible cultural heritage costumes, or light or gorgeous embroidery and neat cuts, soft light yarn, in the quiet and solemn music, spanning thousands of years of intangible cultural heritage fashion, with modern expression, re-displayed in front of people's eyes.
Ji Wenbo, winner of the Golden Top Award for Chinese Fashion Designers, Chen Shaofang, a national-level Guangdong embroidery inheritor, and Li Qinghua, a well-known painter, also contributed a beautiful opening show of the joint works of masters. The Guang embroidery works on the clothing are embroidered by the teacher Chen Shaofang, who is over 80 years old, and poured out her ardent expectations for the inheritance and fashion of Guangdong embroidery.
Fashion Bay Area, the power of industrial resources
Contribute to the construction of the "Fashion Capital" project
As a Guangdong Fashion Week, which began in 2002 and has accumulated 26 sessions, and has long enjoyed its reputation and status at home and even internationally, this year the main venue will be moved to Guangzhou Baiyun District to be held. This year's Fashion Week continues the theme of "Tribute to Dreams", as the first voice platform of "Guangzhou Fashion Capital", bringing together enterprises, designers, experts, anchors, media, supply chains and other elements of the fashion industry chain to help the construction of "Guangzhou Fashion Capital" and "Guangzhou Design Capital" projects.
At the same time, as the highlight of the 2020 Guangdong Fashion Week - Autumn and Guangzhou (Baiyun) Fashion and Design Industry Exchange and Promotion Series, the main forum "Guangzhou (Baiyun) Fashion and Design Industry Development Strategy Forum" held on the afternoon of September 8, with the theme of "Aggregation, Innovation and Co-construction of Bay Area Fashion Center", officially launched the "Guangzhou Fashion Capital" project. At the meeting, authoritative industry experts released the development trend of the fashion industry, and discussed the development of the fashion industry with government leaders, industrial clusters and enterprises, and promoted the Guangdong-Hong Kong-Macao Greater Bay Area to build a world-class fashion industry center. At the main forum, the organizers also held the guangzhou fashion city & design city project promotion, signing ceremony and the establishment ceremony of the industry alliance.
BOSS live broadcast, online and offline with wonderful
"Live broadcast" as a hot topic at present, this fashion week also uses this as a keyword to create the first Guangdong Fashion Week live broadcast day, BOSS live broadcast and other series of activities, the whole show is also synchronized on the major live broadcast platforms, so that more people who love fashion can receive the excitement of Guangdong Fashion Week.
The BOSS live broadcast team that attended the evening event also shared the excitement of the Fashion Week scene through the webcast room, taking everyone to visit the front and back of the stage! If you have not come to the scene, welcome to continue to pay attention to the 2020 Guangdong Fashion Week - Autumn through major live broadcast platforms!
In addition, as the world's first "Fashion Week Live Broadcast Day", the first Guangdong Fashion Week Live Broadcast Day will be held on September 12, when live broadcast sub-venues will be set up in various garment industry clusters and professional markets in the province, and jointly created by e-commerce and traffic platforms such as Douyin, Today's Toutiao, watermelon video under Huge Engine, focusing on high-quality "people, goods, fields" high-quality resources, opening a new era of Guangdong fashion live streaming with goods.
Integrate resources in an all-round way to accelerate the transformation of foreign trade development bases. This fashion week provides services for foreign trade bases and enterprises in centralized display and promotion, design and research and development capabilities. Among them, the 2020 Guangdong Foreign Trade Transformation and Upgrading Base Garment Industry Innovation Exchange Conference and the 2020 Guangdong Foreign Trade Transformation and Upgrading Base New Product Release Conference were specially held, and the bridge of exchange and cooperation was built through activities, promoting the commercial and trade docking of funds, technology, talents and industries, and inviting relevant service institutions and representative enterprises to share themes around popular foreign trade models such as "independent stations". During the period, Alibaba's global cross-border e-commerce platform - AliExpress will be introduced to display the recommended clothing products online in the mode of "show and buy", and with the help of overseas live broadcast platforms, promote enterprises to cooperate with more high-quality overseas buyers and help the global promotion of Guangdong's garment supply chain.
September 8 - September 15
Publish the brand
(In no particular order)
URBAN REVIVO, LIFE LEFT, HOKINWAH (HE Jianhua), KASHISA KAMLIONSRM, HEINI TOMMY, MIDANNU MIDANNU, HRH, HONEY, XIAORU SKIRT, SNOOPY, XI MEILIAN YI CHARMING LOTUS, TU YUE ORIGINAL DESIGNER BRAND, MAI DIRE MAI, INDIGO DENIM, TEXTILE INFORMAL WOMEN'SWEAR, WANFANG CLOTHING, BLUE BUTTERFLY FEATHER, FIonA Wu, Liangfeng Textile × Zhao Mengwei, Yuhua Holdings, Yang fiber textile × Shao Shiru, Liansheng Textile × Xu Donghao, Daiwa Textile × Li Ruohan, Yan Wumu, Sun Guitian SUNGUITIAN, Haichaohui · SEAGULLVVO, Ai118 Mapu Original, Engbe Velvet, Xuncai XUNCAI, INFLATION, PRIVATHINKER, TIGER FORCE, ASALI, TIANPEI FOLDS, Amii, imakokoni, TWOTWINSTYLE, LOVE& LEMONADE, Cinemore, Baba Town, Xiji Wanwubai, Alice Chen, M&J, Cheng Xiaoqin CHENGXIAOQIN, YHB, XI RAN, Qiu Lu, Worker Palyground, Evo Customization, Excellent Pie, Qiwu, KIR, Mi Siyang, Baiyun Leather Goods Brand, Xingwei Culture, Red Drum Little Love, Gao Zheng elegant clothing, Jin Bu Shake, Joanne studio, CJ.caress joy, RAINBOW GIRL, SUDEST, still self studio, and Yue Shuang, Snow, Bessy Huang , ZOYHAK, Lan Yiwu Language Design, BONGWER, CAISEDI, Jifan, TO be too, WWE, TOMDONG
Publish the designer
Ji Wenbo, Chen Shaofang, Li Qinghua, He Jianhua, Cai Lei, Cai Weitu, Cai Zhonghan, Cheng Xiaoqin, Deng Zhaoping, Jin Yi, Jiang Ping, Lin Jinliang, Lin Qi, Qu Tingnan, Sun Enle, Zhao Yakun, Liu Sijia, Liu Haidong, Tang Zhiru, Mi Jibin, Yang Long, Zhang Yurong, Zhang Lili, He Lian, Yang Yingying, Zhong Cai, Liang Ruichen, Cao Ronglin, Tang Xinyu, Zheng Zhida, Gao Hongyan, Zhu Qiqiang, Sun Guichong, Zhuo Qiman, Wang Boshui, Wu Xiaolei, Bai Yingqi, Mi Siyang, Li Junye, Wan Yi, Li Hexin, Cheng Jie, Wang Zhaoming Jason, Deng Wen & Lu Lu, Wang Hailong, Chen Yingxue, Yang Yueshuang, Huang Beixi, Zhang Yejiao & Xiaolin Ai, Lan Yi, Qi Gang, Liu Liang, Dong Zhicheng, Dong Huaiguang
【Friendship forwarding Source: Guangdong Garment industry association】