The glow of the fireflies in the dark night, mysterious and moving, as if it was hit by the realme "fireflies" mobile phone in an instant, only to find that this is actually a brand that has only been established for three years, and the magic attack is not so.
On April 22, realme true self Q3 series mobile phone released, the most eye-catching is the phone's "firefly" color, using a rare fluorescent design, realme in the "firefly" back cover of the "DARE TO LEAP" slogan for the first time applied efficient light storage type luminous material, after receiving enough light, when in a dark environment, the back cover will emit a firefly-like green luminous effect.
Dare to innovate, dare to be different, like fireflies, even in the dark, you can also send a little light, shimmer to illuminate the shimmer, which not only has a futuristic mysterious fantasy experience, but also has a positive positive energy, for young people, but also the best weapon to show their sense of self-existence, in the friend of the cool posture has taken the lead.
What's more, the true Q3 series to "create the strongest performance mobile phone at the same price for young people" as the core goal, whether it is Tianji 1100 5G chip, 120Hz Samsung AMOLED e-sports screen or 64 million streamer portrait three cameras, 3D tempered VC liquid cooling and other performance, the flagship technology is delegated to the thousand yuan machine, realme true self Q3 series can be called "thousand yuan machine emperor".
Good-looking and playable, fireworks youth with cultural significance have made the realme Q3 series a benchmark for technology trends, and realme has completely broken the circle.
In HuanHuanjie's view, the road to breaking the circle of realme has actually begun as early as the establishment of 2018, "dare to cross the level" is the brand concept it has always adhered to, from the true self Q2 series to the real me GT series released this year, all of which have created explosive models with the power of cross-level technology, and realme as a technology tide brand, with its own young attributes, allows realme to best grasp the essence of young people's tide play culture, and goes to the cultural commanding heights, which is realme's brand circle-breaking "magic". More importantly, the phenomenon-level market outbreak triggered by realme may bring about a change in the mobile phone market pattern.
Explosive thinking: leapfrogging, truly inclusive users
Leapfrogging, as the name suggests, is to delegate the performance of high-end flagship phones to thousands of yuan machines. This initiative is a real benefit for users, and it is the determination of the company itself to create a blockbuster, and it is also a pattern in which a technology company uses technology to benefit users.
Take the true Q2 series released by realme last year as an example, this mobile phone is equipped with a Tianji 800U processor, running score of more than 34W, and also provides a plain skin version of the flagship machine, in the 5G mobile phone at a price of thousands of yuan, the true I Q2 series allows users to spend less money to experience better performance, experience the high-end flagship of the plain leather design, so that the true I Q2 series has become a popular product, but also brought the realme market soaring. In the fourth quarter of 2020, realme bucked the trend and grew by 428% in the context of a 17% decline in overall mobile phone sales. In this special period of 2020, realme's global shipments exceeded 42.4 million, and the global growth rate was 65%, making it the only brand in the world to grow by more than 60%.
As Xu Qi, vice president of realme and president of China, introduced that the Q2 series of True Me has a praise rate of 98% in omni-channel, becoming the first explosive model of realme to sell more than one million in the Chinese market. Since the beginning of this year, realme continues to "dare to cross the level", true me GT and real me GT Neo have become the explosion of this year's Q1 mobile phone market, the two mobile phones have more than 2 million reservations at the beginning of the release, the real me GT has become the most cost-effective Snapdragon 888 mobile phone, the real I GT Neo is the first Tianji 1200, becoming the double champion of sales and sales of the mobile phone single product all-network e-commerce platform, and the first sale of 10 seconds on the omni-channel sales exceeded 100 million.
Based on the explosive thinking and a series of explosive products, the release of the true self Q3 series is a typical representative of the level, Tianji 1100 chip, 120Hz Samsung AMOLED e-sports screen and 64 million streamer portrait three cameras, 3D tempered VC liquid cooling heat dissipation and other performance, the flagship technology is delegated to the thousand yuan machine, the real Q3 series is known as the "thousand yuan machine emperor" worthy of the name.
Realme not only has the power of the product side, but also accelerates the improvement of the service system, in 2021 realmme offline sales network plans to complete 80,000 coverage, to let every city in China have realme stores. Up to now, realme has more than 30,000 offline sales points in the country, and has established 11 independent service centers, providing 25 national recess centers and nearly 1,000 strong after-sales outlets, covering nearly 300 cities across the country.
While creating explosive models and benefiting users with technical benefits, realme's growth is even more like a bamboo.
Culture can break the circle: True Self Q3 series fluorescent colors have magic
Why did realme introduce fluorescent color matching this time? Without it, only by really going deep into users and truly understanding young people can we touch the hearts of young people.
Looking at the current trend of breaking the circle, Y2K is that hot search level. The so-called Y2K, Y = Year, 2 = 2, K = Kilo, so the meaning of Y2K is actually the year of the millennium - 2000. At that time, with the real arrival of the year 2000, the Mysterious Charm of the Internet World also gradually emerged, coupled with people's expectations and yearning for the new century, contributed to Y2K's unique sense of technology and futurism.
In visual expression, with a beautiful fantasy of the future, multi-hue, highly saturated colors have become unique signs, and metallicity is also the main form of expression of scientific and technological sense. Y2K has now become one of the representatives of retro futurism, and the retro futurism it represents will officially explode in 2020. Dua Lipa's album Future Nostalgia, released last year, and the MV for Lady Gaga's new song "Stupid Love" are all based on the Y2K style. In addition to the trend, the fluorescence and mysterious coolness in the dark night are all elements that young people love, highlighting the large cultural background of their own existence.
True Self Q3 series to "futuristic trend" as the design concept, "Firefly" back cover process using the newly developed sandstone crystal AG matte homologous effect, the use of five-axis laser engraving on the surface of the back cover to form a micron-level 3D multi-sided prismatic microstructure, the appearance of the brings a shining matte texture, showing a granular and layered visual sense, at the same time, the anti-fingerprint ability of the back cover has also been significantly improved.
Whether it is a hipster who pursues a unique style on a mobile phone, or a young person who can only express his personality with the help of a mobile phone case in the past, he can use the true Q3 series to directly do the cool trend he wants on the mobile phone, which undoubtedly forms the unique mobile phone magic of realme.
The "Firefly" color scheme brings the sci-fi futurism to the extreme, which is not only the presentation of realme's true self"dare to cross the level" concept, but also realme's real grasp of young trend culture.
This time, Realme took advantage of the opportunity of the true Q3 series "Fireflies" to propose the concept of "Firefly Youth". Being in the dark, never compromising, and having the courage to be fearless, this is the "fire spirit" that Realme shares with today's young people, which is in line with Realme's "dare to leapfrog", which is the direction that Realme has been adhering to since breaking into the highly competitive mobile phone industry in 2018.
Questioning established rules, breaking stereotypes, following inner guidance, and creating a new possibility is the voice of young people and the cultural philosophy of realme.
To truly play with young people and truly understand young culture can instantly hit the hearts of Generation Z young people. Even users who do not want to change the new machine can be attracted by the fluorescent mobile phone in the hands of friends, and then understand the realme brand.
The commanding heights of culture can bring about a circle-breaking effect, and realme is just around the corner from the mobile phone circle to a wider field of mass brand recognition.
Conclusion: The new force of mobile phones under the precision of knife techniques
A "firefly" glowing in the dark night is the seed that ignites the fire of the mobile phone market.
In fact, from the step-by-step product release measures in the three years since the establishment of realme, we can see the growth of realme, from the cross-level product explosive thinking of technology inclusiveness to the circle-breaking magic of today's grasp of young trend culture, realme really understands young people, really understands the market, which is the fundamental reason why we must face realme squarely.
Realme's knife method is under the precision of the curve overtaking, the establishment of three years but caught up with the accumulation of other mobile phone manufacturers seven or eight years, it is reported that the future realm will also cover a more perfect AIoT, become a trinity around the personal, family, travel three major scenarios of the trinity of the Internet of Everything tide play life brand, smart TV, smart audio, smart watch, smart headset realme will also radiate to a more perfect experience for users.
True self Q3 series through the flagship attitude, to meet the needs of the thousand yuan mobile phone market and improve the pain points of users, today's realmme is already the fastest growing brand in the field of mobile phones, and sit firmly in the front-line camp, and step by step to become a mainstream brand.
Realme's Q1 2021 sales increased by 463% year-on-year, close to the full year last year. According to Counterpoint's statistics, realme ranks firmly in the position of the world's top 7, and the reality that grows against the trend is worth studying carefully, which will not only trigger a change in the mobile phone pattern, but also a new case of the growth of new forces in the mobile phone industry.