From TCL to see the road of China's manufacturing under the global changes, Li Dongsheng summed up TCL's 40 years in two words

On the afternoon of October 26th, the new book tasting meeting of "All Things Born - TCL Dares to Be 40 Years" (hereinafter referred to as "All Things Live"), sponsored by TCL and CITIC Publishing Group, and co-organized by LightPoint Media and One Way Space, was held at the Yue Art Museum in Beijing 798 Art District.

With the theme of "All Things Are Born - Reading Made in China in the Wave of Globalization from TCL", the new book tasting meeting reviewed the changes and mental processes of TCL in the past 40 years through the book "All Things Are Born", and brought profound thinking and enlightenment to the road of China's manufacturing under the global changes.

Li Dongsheng, founder and chairman of TCL, said in his speech: "TCL's 40 years of development has experienced the whole process of reform and opening up, and the most critical factor that can come to this day is the gene of change and innovation. This enables TCL to seize opportunities and stand at the forefront of China's economic development at every stage of its economic development. ”

A microcosm of the history of China's manufacturing transformation

Not long ago, at the 40th anniversary celebration, TCL officially released the officially authorized biography "All Things Are Born", which details the history of TCL's entrepreneurial development through the whole cycle of reform and opening up.

The book tells the story of TCL starting from a local enterprise that produces audio tapes, entering the manufacturing industry mainly of home appliances and consumer electronics, and after 40 years of continuous reform, innovation, transformation and upgrading, it has grown into a technology industry giant that integrates three core industries of intelligent terminals, semiconductor displays, semiconductor photovoltaics and semiconductor materials, and has a complete layout of the global industrial chain and supply chain.

Shen Jiale, President of CITIC Publishing Group Commercial Company, commented: "Through the analysis of the 40-year development process of TCL, a large enterprise group, it helps us see the past and future of China's manufacturing industry, and also allows the indomitable and endless spirit of Chinese enterprises and entrepreneurs to be highlighted." ”

In Li Dongsheng's view, the reason why TCL has been able to experience 40 years of ups and downs since the reform and opening up, summed up the two words is dare to do. He believes that TCL's "dare to do" is divided into four steps: "One is to dare to be the first, not to forget the original intention, the second is to change and innovate and keep pace with the times, the third is to transform and upgrade, and the fourth is to operate globally." ”

At the same time, as an entrepreneur, he believes that the most important thing is to continue to learn and be able to survive adversity. "Entrepreneurs often run into times when they are exhausted, but as long as they persevere to the end, they will not lose."

It is understood that the whole book of "All Things Are Born" is more than 270,000 words, and the main creative team lasted 5 months, in-depth interviews with 45 current and former executives of TCL, including Li Dongsheng, the interview recording time exceeded 110 hours, and the reading and collation of historical materials exceeded one million words.

At present, "All Things Are Alive" has been listed for less than a month, has received great attention and wide recognition, and has topped the multi-platform list, such as the Jingdong bestseller list, the new book list, the Dangdang new book hot list, the new book management list, etc.

Challenges and opportunities in the face of global change

The intertwining of century-old changes and the epidemic of the century has added many uncertainties to the global economic development. Chinese companies are encountering unprecedented challenges on their road to internationalization, but they also contain great opportunities. Therefore, the road of China's manufacturing under the global changes has become the focus of attention in the industry.

At the tasting session, the guests had an in-depth discussion on this topic.

Li Dongsheng pointed out that under the change, China's manufacturing industry must change itself to adapt to change. Taking TCL as an example, in the past decade or so, TCL has been working hard to deepen the industrial chain supply chain into the world, and the global layout can minimize the impact of trade protectionism.

Xu Zhiyuan, a writer and founder of One Way Space, believes that the road to globalization of Chinese enterprises is more to gain a sense of identity. This sense of identity is not only reflected in the products made in China, but also in the cultural spirit of a company and the understanding of Chinese brands.

The participants generally believed that in the complex global economic and trade environment, TCL's exploration and reform experience has reference and reference significance for the current Chinese manufacturing, and affirmed the sample value brought by the book "All Things Are Born" to China's manufacturing.