Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Project: CuiManlong - snack fast food brand design
via: Nothing more than a design firm
Snack fast food is the largest track in the catering industry, and the categories of buns and light meals are also moving towards the subdivision stage.
"Cui Man Long" to shape the brand image, different from other broken crispy bun brands, Cui Man Long pays more attention to the dine-in experience, the founder hopes to create a "let young people in" traditional Dian-style dim sum brand. In the 3 months of opening, it was listed on the popular list of public comments on snacks, with an average of 15 rounds per day. For the previous generation of Kunming people, the combination of broken puff pastry and peppery soup is deeply rooted in the hearts of the people. The master pays attention to making broken puff pastry buns, and the old gourmets also pay attention to eating broken puff pastry buns. One tear, two. "Tearing" means that you can tear it up and eat it, and feel the layers of soft and broken crisp, and "just" means eating it with peppery soup. A mouthful of broken puff pastry, a bowl of peppery soup, a wonderful puff pastry melts in the mouth, mixed with the rich thickness of the hemp, this is the old taste of Kunming breakfast.
It is no more than the design firm that has identified CuiManlong's category positioning as "broken crispy bun and peppery soup". The "broken puff pastry bun" and "peppery soup" are reflected in the brand name to improve the recognition. The main color of the brand is "green", and the use of green comes from the "Cui" that comes with the brand name, as well as the meaning of "Spring City" and "Green Lake", and the color value with low brightness is selected to convey the "folk sense", that is, to represent the authentic authenticity.
As a new brand, the first store site is located in the community (Renmin East Road, Xiongfeng Hotel bottom business), surrounded by hospitals, schools, office buildings, residential quarters, consumers over the age of 25 as the leading group, which requires the brand to "restrain" in the tonal communication, grasp the core consumer group mentality. Select and focus on the keywords of "old opera and new singing", "traditional zhengyuan" and "manual worker spirit", establish a brand core cognitive system, create brand product matrix characteristics, and help strengthen impressions and make choices. At the same time, it also fully considers the preferences of young consumer groups, and the product part is expressed by illustration techniques, which enriches the color of the dine-in space and enhances the communication between traditional categories and young people.
To create a Dian-style dim sum brand that conscientiously makes every dish of food, it not only retains the skills and original intentions of folk craftsmen, but also has the creativity to rejuvenate the traditional Dian-style dim sum culture, so that eating broken puff pastry and peppery soup has become a favorite lifestyle for young people!
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
Cui Man Long - shortbread brand, the traditional Dian-style dim sum brand design of "let young people in"
