The former leading brand in the bun industry, "Dog Ignore", began to shrink its offline stores after experiencing the "bad evaluation" storm of Wangfujing stores last year. Yesterday, some media reported that "the dog ignored the closure of the last store in Beijing", and the CCTV financial reporter conducted a field visit.
The reporter saw in the official WeChat public account of Dogbury that there are currently 17 stores in Dogbury, except for Qianmen in Beijing, the remaining 16 stores are located in Tianjin. The reporter then went to the dog ignore the front store.
Reporter Wang Wencong: In the original "dog ignore" front store, it can be seen that the door is locked, the inside is empty, and the store's sign has been taken off. The staff nearby told me that the store had been closed for nearly half a month.
The reporter inquired about a local service website and saw that at present, many dog stores in Tianjin have shown "suspension of business" like today's dog-ignore front stores. Subsequently, the reporter called the dog to ignore the official customer service phone, and only one answer was successful.
The dog ignores the bun staff: Our side is maintained by the system, you can call the official website.
According to the data of Tianyancha, the affiliate company of Dogbury Beijing Main Store is Dogbury Restaurant Chain (Beijing) Co., Ltd., which was established in November 2010 with a registered capital of 5 million yuan and the legal representative is Zhang Yansen, which has been deregistered in November 2011. On March 17 this year, the operating status of Tianjin Dogbury Catering Management Co., Ltd. has been changed to deregistration. According to the official Weibo of Dog, the group decided to close and cancel the store because the operation did not meet expectations.
However, at the same time of closing the store, Dogbury seems to be also carrying out a new business layout, also in this official Weibo, the reporter saw that on March 24, 2021, Dogbury Group and Xiamen Airlines Tianjin Branch officially signed a strategic cooperation agreement, Xiamen Airlines will include Dogbury into the designated supply base of catering raw materials.
Source: CCTV Finance