There are no branches outside Of Tianjin, why did the long-established "Dog Ignore" lose the capital? Official interpretation Contract expiration or will be reopened Business status There are no branches outside Tianjin Reason analysis Unclear positioning Service is absent

This morning, the front store of DogBuri Buns at 31 Dashilan Street has closed its doors. The reporter noticed that the "Dog Ignore" plaque originally hung in front of the door had been taken off, and through the glass, the table inside could be seen covered with dust, and the door was also pasted with a notice with the words "store decoration". "I haven't heard much movement inside." The staff of the nearby business said that the dog ignored the store and had been closed for nearly half a month.

<h1 class="pgc-h-arrow-right" data-track="3" > official interpretation Contract expires or will be renewed</h1>

　　In this regard, the Dogbury Group responded that it is currently undergoing structural adjustment, and the store was closed because the contract expired. "It may reopen after the renovation, but further notice will be waiting." The dog ignored the group staff said.

　　Qianmen store is the main store in Beijing and the last store in Beijing. In September last year, the dog ignored Wangfujing store was complained by online bloggers about "two drawers of buns for 100 yuan" and "feel that the sauce meat bag is full of fat meat", because of the taste, price and health and other aspects of the problem fell into the "bad review storm". Subsequently, Dogbury Group issued a statement saying that the store was a franchise store before the restructuring of the group, and immediately terminated the cooperation with the franchisee of the store.

<h1 class="pgc-h-arrow-right" data-track="6" > Operating Status There are no branches outside of Tianjin</h1>

　　After the closure of the qian store, there are no branches outside of Tianjin, however, the stores in Tianjin are also facing a significant contraction. According to the public review information, at present, many dog shops such as food street stores, Jinwan stores, and Hedong stores in Tianjin have been shown as "suspended". In addition, according to the information of Tianyancha, the operating status of Tianjin Dogbury Catering Management Co., Ltd. was changed to deregister on March 17, and the reason for the cancellation was the resolution to dissolve.

　　Subsequently, the DogBury Group clarified the matter, saying that this company is the registered company of the Group's Dogbury restaurant chain Wuqing Store, because the operation did not meet expectations, the Group decided to close and cancel the store, this matter is not the "Tianjin Dog Ignoring Cancellation" and "Dog Ignoring the Resolution to Dissolve". But in fact, the operation of dogbury group in recent years has indeed been unsatisfactory.

<h1 class="pgc-h-arrow-right" data-track="9" > Cause analysis is not clearly located Service absence</h1>

　　Founded in 1858, "Dog Bu Li" is one of the first batch of Chinese time-honored brands recognized by the Ministry of Commerce, and Tianjin Dog Bu Li Bun is even on a par with Quanjude Roast Duck in the northern region. In October 2015, Tianjin Dogbury Food Co., Ltd., a subsidiary of Dogbury Group, was listed on the New Third Board.

　　However, in the following years, Dog Ignoring was criticized by diners because of unclear brand positioning and weak service awareness, and its business conditions and customer reputation declined all the way, and it was delisted from the New Third Board in May 2020. The positioning of "high-end" is one of the main reasons that lead to the difficulties of the dog's disregard.

　　In 2017, Zhang Yansen, chairman of Tianjin Dogbury Group Co., Ltd., publicly stated that he wanted to break the thinking that "old brands are cheap". Under the high-end route, the buns of more than ten yuan to dozens of yuan a dog have begun to be abandoned by diners, and the retail business has become the main source of revenue for this long-established catering company. For the whole of 2019, the revenue contributed by quick-frozen buns was more than twice that of offline stores.

　　From making steaming buns all the way to the Business Card of Tianjin Cuisine, to the rapid decline in the reputation of the store, relying only on quick-frozen food to provoke the beams, the development path of the century-old brand has also made many people feel regret.

Source Beijing Evening News

Intern reporter Yang Tianyue

Process Editor Wu Yue