The 2021 Huangyuan Royal Chinese Medicine Cultural Festival opened

Cloud opening, cloud exhibition hall, cloud forum..... On the morning of October 23, the 2021 Huangyuan Royal Chinese Medicine Cultural Festival opened for the first time in the form of "Chinese Medicine Culture Festival on the Cloud".

The theme of this year's cultural festival is "Revitalizing Traditional Chinese Medicine and Helping Healthy China", sponsored by the Chinese Association of Traditional Chinese Medicine, co-organized by the Shandong Provincial Administration of Traditional Chinese Medicine, Weifang Municipal Health Commission, Weifang Municipal Administration of Traditional Chinese Medicine and Changyi Municipal People's Government, and co-organized by Changyi Municipal Health Bureau, Changyi Municipal Administration of Traditional Chinese Medicine, Changyi Municipal Bureau of Culture and Tourism, Changyi Rong Media Center, Changyi Traditional Chinese Medicine Hospital, Changyi Huangyuanyu Academic Research Association and other units. Changyi Salt Industry Company, Changyi Cultural Tourism Group, Weifang Huaren Chinese Medicine Co., Ltd. support.

There are four main new highlights of this year's TCM Cultural Festival.

The online meeting form is novel. From offline to online, from "face-to-face" to "screen-to-screen", using "Internet +" information technology, we hold online digital exhibitions for the whole country. Build an online activity platform, and promote the QR code of the entrance of the "online exhibition" (opening ceremony, forum, VR panoramic exhibition hall) through traditional media and self-media, which is novel in form and more convenient for the masses to participate in the meeting.

The exhibition is rich and colorful. Divided into the main exhibition hall and 9 exhibition areas, and through virtual technology to create more than 70 3D panoramic exhibition hall, online exhibition hall design visual area of 20,000 square meters, can achieve 720 degrees panoramic and somatosensory VR viewing mode, with a strong sense of substitution to make the audience immersive. The overall style of the exhibition hall is based on traditional Chinese architecture, incorporating Elements of Huang Yuanyu Culture, Traditional Chinese Medicine and Huipai Architecture. There are 3D Huang Yuanyu theme cultural exhibition, Huang Yuanyu brand exhibition, Traditional Chinese medicine technology exhibition, Chinese herbal medicine exhibition, Traditional Chinese medicine equipment exhibition, medicine and food homology exhibition, Changyi City development achievements and characteristics of the exhibition and other exhibition areas.

Exhibitors have a high level of business. This year's Chinese Medicine Culture Festival will last until October 29. After preliminary publicity, more than 150 industry representative brand enterprises from more than 20 provinces, municipalities and autonomous regions across the country, such as Hu Qingyutang and Beijing Tongrentang, participated in the exhibition, allowing the masses to share the new achievements in the inheritance and development of traditional Chinese medicine and further enhancing the social influence of the cultural festival.

The gathering of experts has a great impact. Jin Shiyuan, a master of traditional Chinese medicine and a titan of Sinopharm, Wang Changen, director of the Department of Traditional Chinese Medicine and Traditional Chinese Medicine of the Life Science Department of the National Natural Science Foundation of China, Zhang Xueliang, director of the Training Center of the Chinese Academy of Chinese Medical Sciences, Huang Yuanyu, an academic research expert and professor of the School of Chinese Medicine of Hong Kong Baptist University, Zhu Shijun, former president of the PLA General Hospital (301), and Gao Shuzhong, president and professor of Shandong University of Chinese Medicine and a qihuang scholar, delivered a video message to congratulate the festival.

At the same time, the 2021 Huangyuanyu Chinese Medicine Culture Festival Chinese Medicine Inheritance and Development Summit Forum was held live online, aiming to promote the culture of Traditional Chinese Medicine, revitalize the cause of Traditional Chinese Medicine, help "Healthy China", strengthen cooperation in the Traditional Chinese medicine industry, and promote the high-quality development of Traditional Chinese medicine in inheritance and innovation. The four guests made wonderful speeches on the hot issues of the inheritance and development of traditional Chinese medicine. Among them, the chinese medicine master Li Yougui made a keynote speech on "The Reference and Inspiration of Huang Yuanyu's Academic Thought on Turbidity and Poison Theory", Chen Gui, a famous old Chinese medicine doctor in China, made a keynote speech on "On the Academic Characteristics of Huang Yuanyu", Zhang Hongchun, a scholar of Qihuang, made a keynote speech on "The Advantages of Traditional Chinese Medicine in the Treatment of Lung Diseases", and Pang Guoming, chairman of Kaifeng City Hospital of Traditional Chinese Medicine and president of Henan Provincial Traditional Chinese Medicine Diabetes Hospital, made a keynote speech on "Giving Full Play to the Advantages of Traditional Chinese Medicine and Promoting the High-quality Development of The Cause Industry", which was broadcast live through the live broadcast system to facilitate the audience to participate in interaction. Strive to create a platform for inheriting and carrying forward Huang Yuanyu's academic ideas on traditional Chinese medicine. (Reported by Du Zhenqiang, client reporter of Dazhong Newspaper and Dazhong Daily)