On September 15, in Peiqiao Village, Gaochun District, Nanjing, Jiangsu Province, Chen Yun stood at the edge of his own crab pond, watching his father Chen Jianlu cross the water and slowly pull up the first bag of crab cages, the pond surface rippled layer by layer, and a fat hairy crab holding a plush crab claw left the fish pond for 8 months. The autumn breeze is gentle, and it is the annual time for the hairy crab of Goseong Lake to go on the market.
In 2019, due to the continuous loss of his father's crab farming, Chen Yun decided to return to his hometown to start a business, hoping to sell and sell the good crabs at the source through e-commerce. In 2020, she opened a store in Pinduoduo and became one of the merchants of Pinduoduo's "Yangtze River Delta New Crab Farmers Program"; this year, as the core supplier of hairy crab head merchants in Pinduoduogucheng Lake, she participated in the harvest festival of the golden autumn consumption season.
As one of the main participating platforms of the "Golden Autumn Consumption Season" of the Chinese Farmers' Harvest Festival jointly initiated by the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce, the Central Radio and Television Corporation, and the All-China Supply and Marketing Cooperative, on September 7, Pinduoduo officially launched a series of e-commerce activities to help farmers, and the hairy crabs in Goseong Lake officially landed in the "Harvest Festival" special area; at the same time, Pinduoduo joint scientific research institutions issued the "River Crab Commodity Grading Standards" in the Yangtze River Delta to help the benign development of the industry. Empower the crab capital and celebrate the harvest in autumn.
It is the annual goseong lake hairy crab market time, goseong lake waters within a hundred miles, the hairy crab produced here is also known as "Goseong Lake crab" or "Gaochun crab", has the reputation of "the crown of crabs". Photography Anshun has reached the annual Goseong Lake hairy crab market time, Goseong Lake waters within a radius of 100 miles, the hairy crab produced here is also known as "Goseong Lake crab" or "Gaochun crab", has the reputation of "the crown of crabs". Photography Anshun
After the father raised crabs for consecutive years, the "crab second generation" girls returned to their hometowns to start a business
Born in 1990, Chen Yun is a native of Gaochun who grew up by the shores of Goseong Lake. In her childhood memories, every autumn, she washed herself early in the morning by the pond in front of her house, sometimes grabbed a hairy crab by hand, put a small wooden shelf in the rice pot, and cooked it on the stove. When the rice is cooked, the hairy crab is also golden, taste a pint, paste full of yellow fat, fresh and sweet.
The waters of Goseong Lake are hundreds of miles away, and the hairy crabs produced here are also known as "Goseong Lake Crabs" or "Gaochun Crabs", which have the reputation of "the crown of crabs", and are The first well-known trademark of aquatic products in China, the first Chinese National Geographical Indication Product, and have been rated as "Chinese River Crab Model Brand".
Because of its unique geographical conditions, the villagers along The Lake of Goseong began to cultivate hairy crabs in the early 1990s, and Chen Jianlu, who was originally a carpenter, also contracted crab ponds and farmed hairy crabs, and the scale expanded from the first few acres to nearly 20 acres. Raising crabs is a hard job, releasing seedlings at the beginning of the year, and then planting aquatic grasses and snails on the lake surface, and feeding them every day. As the only daughter in the family, Chen Yun watched her parents raise crabs since she was a child, but she never tried it herself.
Born in 1990, Chen Yun gave up city life and returned to her hometown to start a business, last year she sold nearly 20 million yuan of hairy crabs through platforms such as Pinduoduo, and this year's hairy crab season, she is ready. Photography by Azzur
After graduation, she chose to settle in the city like many young people, after several years of hard work, she became a distributor of an international pot brand, opened 6 branches in Nanjing, Zhenjiang, Suzhou and other places, bought a car and bought a house, and lived a city life far away from the countryside.
Chen Yun's father is still raising crabs, but the road is stumbling. It's not that the crabs are not well raised, but that he doesn't know how to sell the crabs for a good price. In 2017, Chen Yun learned that the family's 18 acres of crab ponds lost a total of more than 80,000 yuan, and the loss in 2019 was even higher, reaching more than 100,000 yuan.
Looking at his father's day and night work, Chen Yun couldn't sit still. After some deliberation, she decided to return to her hometown and help her family sell hairy crabs. When he learned the news, the father refused to say no - in addition to the pain of his daughter's career, he also believed that the problem was not his own. "Crab farming has not been sold well for more than ten years, how can a daughter who has not touched this line of work be able to do it?"
However, Chen Yun still insisted. Her thinking is very clear: first raise crabs for a year, find out the doorway, master the habits of hairy crabs; at the same time, with the help of e-commerce, an increasingly mature sales channel, using her accumulated sales experience, to form an e-commerce team to sell crabs.
In 2020, after nearly a year of preparation, Chen Yun opened a shop in Pinduoduo to sell his own farmed Hairy Crab from Goseong Lake. At that time, Pinduoduo, together with Gucheng Lake, Hongze Lake, Changdang Lake, Gaoyou Lake, DazhongHu, Nanyi Lake, Wuhu, Xinghua and other high-quality hairy crab production areas in the Yangtze River Delta, initiated the establishment of the "Yangtze River Delta Hairy Crab Cloud Spelling Excellent Product Alliance", and Chen Yun's store also became one of the merchants of Pinduoduo's "Yangtze River Delta New Crab Farmer Plan".
This year, Chen Yun decided to concentrate on making high-quality hairy crabs and became a supplier of hairy crab head merchants in Pinduoduogucheng Lake. Photography by Azzur
In the past 13 years, the "post-90s crab inspectors" in the tens of millions of hairy crab teams have strictly controlled the quality
How to ensure that high-quality hairy crabs are sold through e-commerce channels? There is a "gatekeeper" in Chen Yun's team, holding the first pass, he is the crab inspector Zhao Yayun.
Zhao Yayun's job is: whenever a crab farmer comes to sell crabs, he needs to accurately judge the quality of hairy crabs in a short period of time, distinguish between male and female, weigh the weight, and put them in the corresponding crab pond. Every hairy crab that Chen Yun sold had to pass through his hand.
Zhao Yayun, a native of Gaochun, was also born in 1990. He has loved to fish and catch shrimp since he was a child, and he and the hairy crabs of Goseong Lake can be regarded as "friendship from childhood". "I'm also curious, what is the standard of a good crab?" How do I choose? Zhao Yayun recalled that more than 10 years ago, he felt a deep feeling: there were friends from other places to visit, he went to the market to buy a few hairy crabs, and told the boss that "must be selected", but after going home to do a good job, he found that the crab was simply difficult to eat. Since then, he has decided to study how to pick crabs on his own.
Zhao Yayun in Chen Yun's team is a "crab inspector" with 13 years of experience in crab inspection and tens of millions of hairy crabs.
"At first, there was no good way, it was to eat one by one and accumulate experience by groping a little bit." Zhao Yayun said that the "good" of hairy crabs in Goseong Lake depends on 8 words: green back, white belly, yellow hair, and golden claw.
For example, "yellow hair" refers to the yellow color of the leg hair of a good crab. Because the hairy crab is mainly caught at night, at night you need to play a flashlight, and if the light is illuminated, if the crab's leg hair is brownish yellow, it is a good crab; if it is white hair, it is not good.
Today, Zhao Yayun has been a crab inspector for 13 years, and has nearly 100 million hairy crabs. He can judge the male and female, weight and quality at a glance and grasp it, and the weight error is controlled within 0.1 two (that is, 5 grams).
At present, it is the time when the hairy crab of Goseong Lake is on the market. After a whole year of groping and struggling in the hairy crab industry, and with the help of many partners who are "skilled", Chen Yun is more confident than last year. The cooperative she led has expanded to more than 60 people, covering more than 2,000 acres of crab ponds for members, and more than 2,000 acres of crab ponds outside the cooperative.
Chen Yun said that last year, through e-commerce platforms such as Pinduoduo, her brand "Crab Xiaoqiao" Gucheng Lake hairy crab sales reached nearly 20 million yuan. She proved her ability to her father and proved that it was completely feasible to sell Goseong Lake hairy crabs through e-commerce.
It is another year of hairy crab season, Goseong Lake hairy crab has landed in Pinduoduo, more than 800 million users will be able to buy straight hair, full of high-quality crabs at affordable prices. Photography by Azzur
Adhere to the quality, use the platform to send high-quality hairy crabs to Pinduoduo users
The marketing period of hairy crabs generally begins in September every year and lasts for more than 3 months, nearly 100 days. As a crab inspector, these 100 days are zhao Yayun's busiest time of the year. Nearly 30,000 hairy crabs pass through his hands every day.
"Of these 100 days, 70 days are the peak of crab handling, and I sleep very little every day, at the shortest, I only sleep for about 2 hours a day, often falling down and sleeping." Zhao Yayun said that the crab inspector needs to be highly focused, a crab will pass in a second or two, and the accuracy rate is high, and once it stops, it will feel very tired. At this time of year, he has to lose at least 10 pounds of weight, which is the case every year.
13 years of experience in crab inspection has enabled Zhao Yayun to develop a unique ability - smell and taste crabs. Whenever he passes by the crab pond and sniffs the smell, he can tell whether the crabs in the pond have matured. "Compared to immature crabs, mature crabs have a unique smell." He said that this year he took in an apprentice, who is also a young man who has been raising crabs for many years. In the season of hairy crabs, he will work with his apprentices to help Chen Yun examine crabs. Now, everyone is ready to send high-quality hairy crabs to Pinduoduo users.
In order to welcome this year's hairy crab season, Chen Yun's team also built a new warehouse of more than 1,000 square meters, and the core team expanded to more than 40 people. Chen Yun said that this year's hairy crab season, "Crab Little Joe" can supply 1.2 million kilograms of hairy crabs. At present, she has cooperated with hairy crab head merchants on Pinduoduo platforms such as Weiku Seafood for the mid-to-high-end consumer market. "It is necessary to sell good crabs of good quality and cost-effective sources to the whole country, so that the hairy crabs of Goseong Lake will be well known to the people of the whole country."
Goseong Lake hairy crab is characterized by "green back, white belly, yellow hair, golden claw", at present, Goseong Lake hairy crab has landed in Pinduoduo. Photography by Azzur
Establish standards, expand sales of crab incense in the autumn
Gucheng Lake in Gaochun District, Nanjing City, Jiangsu Province, is the main production area of high-quality hairy crabs, Goseong Lake water quality is fresh, abundant aquatic grass, crab bait is abundant, crab breeding area has been stable at more than 200,000 mu for 20 consecutive years, crab-based aquaculture industry has become the most important rich people's industry and the most distinctive landmark industry in Gaochun District. According to relevant people from Gaochun E-commerce Association, this year's crab breeding area in Gaochun District is 212,000 mu, and the total output can reach 18 million jin.
At present, hairy crab producing areas around the country are accelerating the expansion of the online market, it is understood that Gaochun District registered e-commerce enterprises and self-employed households about 1200, online stores about 5500, e-commerce scale showed a rapid growth trend.
For Chen Yun, this year's crab season, she should firmly adhere to the quality, and use Pinduoduo, an e-commerce platform with high coverage and large exposure, to sell high-quality Goseong Lake hairy crabs to the whole country. She also firmly believes that her "Crab Little Joe" brand will surely become synonymous with the source of good crabs.
As the largest uplink platform for agricultural products in China, Pinduoduo is also making unremitting efforts to help major agricultural production areas build high-quality production brands, improve the popularity of geographical indication agricultural products, and promote the upgrading of agricultural industries around the world. It is understood that during the Golden Autumn Consumption Season of the Chinese Farmers' Harvest Festival, Pinduoduo will provide policy support such as resource docking and traffic tilting for merchants in the main hairy crab producing areas such as Gucheng Lake and Hongze Lake, and comprehensively cover it through "tens of billions of subsidies" to enhance the market competitiveness of regional hairy crab brands and help them expand new consumer groups.
Taking advantage of the opportunity of the farmers' harvest festival and autumn consumption season, Pinduoduo and the Jiangsu Freshwater Fisheries Research Institute officially released the "River Crab Commodity Grading Standard" in the Yangtze River Delta. On the basis of the existing general rules in the market, new commodity standards have been determined for the detection methods, quality assessment methods, packaging, transportation and storage of hairy crabs. In this regard, the relevant person in charge of Pinduoduo expressed the hope that through the formulation of grading standards for hairy crabs in the Yangtze River Delta, new standards for the source of more Chinese agricultural products will be explored, and then help the formation of high-quality, famous brand agricultural products, so that consumers can enjoy clear and reliable quality assurance of agricultural products, and at the same time help farmers get more benefits.
During the Golden Autumn Consumption Season of the Chinese Farmers' Harvest Festival, Pinduoduo will provide resource docking, traffic tilting and other policy support for merchants in the main hairy crab producing areas such as Goseong Lake and Hongze Lake, and fully cover it through "10 billion subsidies". Photography by Azzur
Editor: Shi Wei