Zhang Jun's reputation for using "platoon tactics" spread throughout the country

Five years ago, a clothing store was quietly born in Qingdao, and the owner was a 19-year-old youth.

　　 5 years later, a family clothing workshop developed into a fashion design company, and then set up a "legendary" industrial co., LTD., no capital to start a business, in 10 years, Zhang Jun from a self-employed person to a big boss with more than 30 enterprises, assets of hundreds of millions of yuan, the annual export of clothing alone earns about 18 million US dollars.

　　The development is so rapid and prominent, in addition to the time, location, people and people, the superb skill of manipulating the market should not be underestimated.

　　Zhang Jun's company's industries include clothing, electrical appliances, footwear, catering, etc., but clothing is the majority, and clothing revenue accounts for 80% of total revenue. And clothing styles, fabric updates are seasonal, monthly, how to put the pulse of the quasi-market in the rapid alternation is crucial. Zhang Jun said that he adopted the "platoon tactics", that is, every time a novel costume was designed, a row of "platoon guns" must be put into the market to test the market demand, and then according to the sensational effect of the first row of guns, the amount of the second and third batches of the second batch was determined.

　　The company's superiority also lies in the moderation of "bombarding" the market, each new product to the market always leaves room, never "bombarded" to get overheated, appropriate to stop. Zhang Jun's idea is that customers buy things just like eating, and if something is eaten too much at once, they will be tired of this kind of thing and will no longer be interested in it.

　　In order to ensure the "fast" and "new" characteristics of legendary products, Zhang Jun attaches great importance to information, and strives to turn information into products in the shortest possible time and seize the "new trend" of clothing. At present, there are as many as 20 styles of legendary suits alone. Entrepreneurship without capital, relying on "fast" and "new" can not be stable in the market. The real master of the market is the customer, only to win the customer, in order to win the market, in order to ensure that the "boom" is powerful.

Therefore, Zhang Jun introduced the method of "tailor-made" and "lifetime warranty". Overseas visitors, married and some customers with special figures can go to the company to tailor high-end suits. Zhang Jun's clothing company expanded from one to 35 chain stores across the country, and Zhang Jun's fame also spread throughout the country