Chief reporter of Jimu News Cao Lei
Citizens who reserved liquor for family banquets, wedding banquets and parties for the 11th Golden Week tasted the most intense sauce-flavored liquor at the Wuhan Hankou Wuzhan Exhibition. On September 28, 2021, the 13th Central (Wuhan) Sugar and Wine Conference was held at the Wuhan International Convention and Exhibition Center. Jimu news reporters explored the exhibition and found that in the past, some sauce-flavored liquors that Hubei people were not accustomed to drinking, under the effect of the continuous popularity of Moutai liquor in recent years, have gradually become the new favorite of the popular mass market, and even the rations and wines of about 200 yuan have also piling up the flavor of sauce.
This year's Wuhan Sugar & Wine Festival will last until September 30.
Sauce liquor gradually became the main force of the mass market
At 10:00 a.m. on September 28, Jimu News reporters came to the scene of the Wuhan Sugar and Wine Fair, and the air seemed to be mixed with a hint of liquor, and a number of booths were specially placed for the citizens to taste the small glass of liquor on the spot.
"This year, it seems that there are more sauce-flavored liquors, which is quite in line with my needs." At the booth of Guizhou liquor, Mr. Li, a citizen, opened a bottle of "anyway sauce wine" and sniffed it: "At the wedding banquet at the end of October, the family will prepare to use sauce wine." ”
Mr. Li told jimu news reporters that he consulted several liquor companies at the sugar and wine meeting and found that the optional sauce wine products were obviously more than in the past: "Before, I only knew Maotai, this time I rushed to see several wines in Moutai Town, and it turned out that the original sauce wine also had many choices." ”
Jimu News reporter visited the exhibition and noticed that in addition to the well-known liquor companies such as Baiyunbian and Jinpai in Hubei, the exhibitors from Guizhou were the most, and most of the liquor they brought to Hubei was sauce-flavored liquor, and the price of liquor for the mass market was also between 400 yuan and 800 yuan, showing the momentum of becoming the main liquor type in the mass market.
Industry insiders said that represented by Guizhou liquor enterprises, in recent years, enterprises in various liquor producing areas across the country have gradually begun to try to brew sauce liquor, with more diversified products to cater to the market and participate in competition, so that sauce liquor has gradually become one of the main forces in the market.
The rations and wine of the people also wafted with the aroma of sauce
During the exhibition, the Jimu news reporter found that the current number and variety of sauce wine are not only increasing, but the price is also covering different consumption levels, and even the people-friendly ration wine of about 100 yuan has also wafted up the flavor of sauce.
Mr. Luo, a citizen, took a fancy to a "Song Dynasty official kiln" sauce liquor of about 1,000 yuan at the exhibition site. Because the purchase quantity is relatively large, after negotiation, it was sold at a price of more than 800 yuan, and two boxes of sauce liquor in the liquor series of less than 200 yuan per bottle were also purchased.
"The sauce-flavored liquor above and below the thousand yuan is not expensive, and it is more appropriate for business reception." But I didn't expect that there were also varieties of sauce-flavored liquor with one or two hundred yuan. Mr. Luo said that because of his work, he began to drink sauce-flavored liquor last year, and gradually liked this taste, occasionally buying some Moutai Town wine, but basically at least 300 yuan per bottle.
In this regard, Wang Xianjun, the person in charge of the booth, introduced that in the past two or three years, sauce-flavored liquor has slowly occupied a place among wine lovers across the country under the leadership of the popularity of Moutai wine: "Liquor companies have also seen the potential of the mass market and are willing to come up with products for market cultivation." Wang Xianjun said that rations and liquor are the key to laying the market foundation for sauce-flavored liquor, and cannot become a blank.
However, the price of the people-friendly version of sauce liquor is also around 200 yuan, which is still more expensive than the aromatic and aromatic liquor.
During the cultivation period, the consumption level is differentiated
"If you only look at the cost performance, now the sauce liquor of about 200 yuan to 300 yuan has a strong market competitiveness." Liquor observer Wang Guoguang introduced that the past two or three years are still the market cultivation period of sauce-flavored liquor, but there has been a differentiation of the level of wine consumption.
Wang Xianjun, who has been operating the liquor business for more than 20 years, told Jimu News that consumers who drink liquor are mostly concentrated in the post-75s, post-80s, post-90s, and the elderly aged 60 to 70, and the consumption level has been more obviously differentiated than in the past, which also gives sauce-flavored liquor the opportunity to participate in the mass market competition and has strong strength.
"The same is 300 yuan of liquor, sauce-flavored liquor if placed in the family banquet to drink, the feeling will be different." Wang Xianjun believes that at present, sauce liquor has entered a significant upward period, not only the acceptance of ordinary consumers is increasing, but also under important scenes such as various business banquets, sauce liquor is also becoming the main hit.
Wang Xianjun said that according to the experience of each kind of liquor "hitting the market", sauce-flavored liquor is currently being widely accepted and is still in the "youth cultivation period". At present, the situation that young people drink less and less liquor makes the level of liquor consumption differentiated: "Ordinary consumers may drink a bottle of ration liquor of dozens of yuan and a hundred yuan, but in various banquets and formal occasions, high-end sauce liquor has become a must." ”
Wang Guoguang believes that in the entire liquor market, sauce liquor is in the upward period of climbing over the hill, and the natural differentiation of the consumption level not only gives sauce liquor the opportunity to impact the market, but also may bring impact to the entire liquor industry, and liquor companies should decide the development path according to their own situation.
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