Text | Phoenix.com Technology, author | Wang Xin, Editor | Zhao Ze
Core Tips:
1. No one sells freshly squeezed orange juice "Angel Orange" has been exposed to orange mold, and the company has not yet responded to this. Phoenix Network Technology recently visited, did not find moldy situation, but some site juicer cleaning time is not transparent, some sites do not even mark the daily disinfection time.
2. Angel Orange, which has been established for more than 9 years, has been "handled" many times in the context of increasingly strict food supervision: it was ordered to stop business for rectification in Shanghai, fined millions in Shenzhen and required to withdraw from the Shenzhen market, and was also suspended in Beijing.
3. Angel Orange has obtained 6 rounds of financing, the largest of which was the B round of 400 million yuan financing that occurred in 2017, and the investors are Legend Capital, Joy Capital and Yunqi Capital. The most recent funding occurred in December 2018, and no new funding has been disclosed since then.
Angel Orange, known as "freshly squeezed, additive-free, 100% fresh orange juice", has once again been exposed to the problem of "food safety".
A few days ago, when Liu Liu was shopping in Chongqing Longhu Times Tianjie, he accidentally saw the staff of Angel Orange operating and maintaining the machine, but to his surprise, many of the oranges in the box had become moldy.
Angel Orange is a freshly squeezed orange juice vending machine, mainly distributed in the city's shopping malls, hospitals, railway stations, airports and other densely populated areas. According to the company, the sales outlets of Angel Orange have spread across 220 cities, with monthly sales of tens of millions of cups.
Liu Liu told Phoenix Technology that when he saw it, the orange had been taken out and replaced. Despite this, Liu Liu still said that he "did not dare to buy it again in the future" and "I am not sure if I will order this moldy orange."
On February 10, Phoenix Technology called the official phone of Angel Orange to conduct an interview on the matter, and the other party said that it had a reply within two working days, and had not received a reply as of press time.
Angel Orange's health concerns have not been spat upon. Some netizens said that they were also "victims", "diarrhea after drinking, orange juice drinking has a peculiar smell ..."
Angel Orange, which has been established for more than 9 years, has also been dealt with by regulatory authorities in many places: it has been ordered to stop business for rectification in Shanghai, fined millions in Shenzhen and required to withdraw from the Shenzhen market, and has also been suspended in Beijing.
Angel Orange, which has been dealt with and rectified many times, why is it "moldy" again this time? Zhu Danpeng, an analyst in the Chinese food industry, told Phoenix.com that the key problem is that its entire service system is not perfect.
Cleaning and maintenance are opaque, and hygiene problems are repeatedly complained about
After Liu Liu's social platform exposed the food safety problem of Angel Orange, many netizens left a message: "I drank diarrhea once before, and then I didn't dare to drink it again" "Bought it once, and my son had diarrhea to hang salt water."
In fact, it's not just angel oranges. Health problems have long become a "hidden disease" in the industry where no one sells freshly squeezed juice.
In 2019, Nandu Appraisal randomly selected two brands of freshly squeezed juices of "Mr. Orange Juice" and "Hengchun" for monitoring, and the results showed that the total number of colonies, mold and yeast counts, and coliform bacteria of the two juices were unqualified, and the maximum exceeded the standard by more than 30,000 times.
At that time, some experts said that the health status of the product could not meet the basic requirements, and consumers eating foods with serious microorganisms that exceeded the standard may cause intestinal diseases, vomiting, diarrhea and so on.
Zhu Danpeng said that if according to normal, the machine is cleaned every day, the problem is not big, but if the operation and maintenance staffing is not in place, the service system is not perfect, and mold is inevitable.
Angel Orange's customer service told Phoenix Network Technology that the site will be cleaned once a day, but the cleaning time is not fixed, it is the operation and maintenance personnel to arrange their own time, according to the remaining situation of the oranges in time to replenish.
However, during the three-day visit, Phoenix Network Technology found that the angel orange vending machine with the site did not mark the disinfection time every day, nor did it see any staff to clean, operate and maintain the machine.
According to the analysis of many industry insiders, the cleaning time of the automatic juicer is not transparent, and it is difficult for consumers to supervise the cleaning of the machine, which may be the key to the problem.
Name change, suspension of business, fines of one million, 9 years of establishment of the storm
The parent company of Angel Orange is Shanghai Juang Technology, which was established in 2013. Since its establishment more than 9 years ago, angel oranges have been in constant crisis.
Angel Orange was once named "Five Oranges" of the Vingoo Vigo Tribe, which was the first generation of Juang Technology's vending juicer.
The reason for the "makeover" is that more than a year after the first generation of machines was launched on the market, it was exposed that oranges in vending machines had mildew, rot and other food safety hazards.
At that time, the oranges were stacked on top of the machine, and the partitions were transparent, so it was easy to detect the mold of oranges.
In this regard, the Shanghai regulatory authorities ordered it to stop operating. After that, Juang Technology also immediately carried out rectification, and announced that the "5 oranges" terminal began to be "phased out" in September 2015, and from June 2016, all the machines on the market were replaced by "Angel Orange".
However, after switching to the third generation of vending juicer "Angel Orange", the food safety problem was not completely solved.
In January 2019, the Shenzhen Municipal Market Inspection Bureau determined that the "upper and lower claws" in angel orange machines that came into contact with food did not meet national food safety standards, and issued nearly 1.2 million "fines" to "angel oranges" and asked them to withdraw from the Shenzhen market.
In March 2019, Beijing regulators also asked Angel Orange to temporarily suspend operations in Beijing and discuss food safety supervision with it a month later. At present, Angel Orange has resumed normal business in Beijing.
Although it has been punished and rectified many times, the safety hazards of Angel Orange have not been eliminated in recent years. Before Liu Liu, some netizens also complained that the angel orange juice bought had problems such as unclean straws, drinking "black pepper" bottom, and "black worms" in the cup.
Recently, Phoenix Technology visited the angel orange sites of Beijing Shangpin +, ENN Shopping Center, Longde Shopping Plaza, Siyuanqiao Shopping Center and other shopping malls, observed from the surface of the machine, most of the oranges in the machine are in good condition, and no large-scale moldy oranges have been found.
At the Xin'ao Shopping Center site, there are some signs of dry scars and freshness in some oranges. Within an hour, two consumers bought juice without carefully checking the freshness of the oranges.
In the Angel Orange site of Shangpin + Shopping Center, Phoenix Network Technology purchased a cup of orange juice through Angel Orange, opened the lid of the cup and did not find any foreign matter inside, and the appearance of the straw did not change color.
Or lose capital "love", sales under pressure
No one sells freshly squeezed juice as an outlet for new consumption. As an early entrepreneur in the industry, Angel Orange was once favored by capital.
According to the statistics of Tianyancha, Juang Technology has obtained 6 rounds of financing, the largest of which is the B round of financing that occurred in 2017, and the investors are Legend Capital, Joy Capital and Yunqi Capital, with a financing amount of 400 million yuan. In 2018, Angel Orange received three rounds of financing in one year, with investors including IDG and others.
The most recent financing of Juang Technology occurred in December 2018, the investment amount was not disclosed, and the investor was Anchao Investment. Since then, no new financing information has been disclosed.
Angel Orange's development in the past two or three years has not been satisfactory, and after being fined in 2019, the reputation has been greatly reduced. At the same time, with the impact of the epidemic and the continuous food safety crisis, the sales of Angel Orange are also under pressure.
It is understood that in addition to the company's own laying, angel orange site laying will also adopt the cooperative franchise method, by the franchisee to provide the site, electricity, and the machine and the later operation and maintenance cleaning management are the angel orange headquarters to be responsible, the cooperation period is one year.
Phoenix.com Technology searched for angel orange sites in the mall on the public comments, showing a total of 8 sites, and 4 sites such as Beiyuan E-Master Shopping Center, New World Department Store, and Tiantongyuan Xidan Shopping Center store have been withdrawn.
The reason for its withdrawal is most likely related to the decline in sales.
Zhang Jiang, an internal staff member of Angel Orange, told Phoenix Technology that due to the impact of the epidemic, the sales of Angel Orange are decreasing. At sites with normal traffic and relatively high-quality locations in Beijing, the monthly sales of each Angel Orange site are about 800-1100 cups.
However, while withdrawing from some locations in Beijing, Angel Orange has also opened new sites in the Aerospace Hospital and the Israeli Embassy.
Zhu Danpeng said that cold sales have become a common problem in the industry where no one sells freshly squeezed juice.
Perhaps, the frequent questioning of food safety is eating back the "angel oranges".
(At the request of the interviewees, Zhang Jiang and Liu Liu were pseudonyms.) ）