Li Gang of Digital Cloud: How to achieve global consumer growth under traffic fragmentation?

author：Ebang Power Network 2021-10-27 07:05:00

【Ebang Power News】On July 16, at the "Ebang Future Retail Digitalization Class • Horseshoe Society New Traffic Special Class" held today, Li Gang, vice president of Digital Cloud, delivered a speech entitled "How to Achieve Global Consumer Growth under Traffic Fragmentation".

Li Gang of Digital Cloud: How to achieve global consumer growth under traffic fragmentation?

How to revitalize global consumer assets? Li Gang believes that it is necessary to start from the following four directions: first, to solve the consumer's attention to the brand, second, the brand and consumers to carry out frequent and accurate interaction, third, to enhance the ability of enterprise conversion, fourth, to enhance corporate communication, cultivate loyal users to become the brand's KOC, help the old with the new and fission.

"The basis for solving consumer attention lies in the improvement of global data collection rates and the effectiveness of data."

Li Gang said that he wants to be able to open up under different business models, or upgrade his business according to changes in the market, and wants to flexibly transform between the public domain and the private domain, and pay attention to the precipitation of members in advance to provide better support for the business after that.

"Only by letting business data flow around consumer assets and finding the most suitable conversion path according to their own business models can we solve the long-term business growth and the realization of consumer assets." Li Gang said.

For the brand start-up, Li Gang believes that from the stock to the increment, and then to the whole region is a better path, "when the brand develops to a certain extent after having a certain membership stock, it is necessary to intervene in advance, do not just focus on the new traffic acquisition." ”。

It is reported that the Yangtze River Delta (Changshu) Industry Digital Innovation Summit and Ebang Future Retail Digitalization Course, held in Changshu International Hotel on July 15, 2021, the summit with the theme of "seeing results", from the three dimensions of brand effect, user effect, product effect, etc., digital empowerment of enterprise growth path, for the majority of e-commerce enterprises engaged in retail to provide a more landing reference direction and ideas.

Li Gang of Digital Cloud: How to achieve global consumer growth under traffic fragmentation?

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