How has the Ningxia salt pond sheep industry grown rapidly in recent years?

Why ningxia salt pond beach sheep are popular

On the eve of the Spring Festival, the auction price of the salt pond beach sheep in the middle auction network has repeatedly reached a new high. Is the Salt Pond Beach sheep really so hot? Why are prices reaching new highs? The reporter came to Yanchi County, Ningxia with these questions.

"My phone is about to explode!" The average price of each sheep has been sold to about 1800 yuan, which is indeed not low compared with the price of about 800 yuan per sheep in previous years. As soon as the voice fell, the mobile phone of Jin Jianren, chairman of Ningxia Yanchitan Sheep Industry Development Group Co., Ltd., rang again.

How has the Ningxia salt pond sheep industry grown rapidly in recent years?

Cao Jun, director of the Agricultural and Rural Bureau of Yanchi County, was full of smiles: "Yanchitan sheep have three major development 'magic weapons' of breed, scale and management, and good products sit at good prices, all of which originate from thick accumulation and thin hair." Cao Jun introduced that the medium chain fatty acids and flavor amino acids of Yanchitan sheep are 35% to 80% higher than other varieties of lamb, and the content of its trace element selenium reaches 0.1614 mg/kg. In recent years, Yanchitan sheep have realized standardized breeding in population breeding. In the past three years, Yanchi County has integrated related project funds of nearly 250 million yuan, built a total of 33,000 standard sheds, and cultivated 40 standardized beach sheep farms. As of 2020, the number of sheep breeding in the county is 3.4 million, of which the annual output of beach sheep is 1.8 million, 326 large-scale breeding parks have been built, and nearly 3,000 large-scale breeding households with more than 300 farms, and the main body of beach sheep breeding presents the structural composition of "enterprise + large-scale breeding park (farm) + breeder", with a scale breeding ratio of nearly 60%. In addition, the local government implements intelligent digital management of beach sheep breeding. For example, every sheep has an "ID card", and consumers in supermarkets only need to scan the two-dimensional code on the lamb with their mobile phones to enter the database of the beach sheep traceability system...

"Going with the flow and insisting on taking the high-end route, in the past two years, we have increased the brand promotion of Tanyang's line and online." Wu Genghong, marketing director of Ningxia Yanchi Tan sheep industry development group co., LTD., said that the previous year's offline company signed a contract with Shanghai Yuyuan Group, which has a chain of hotels, and can sell about 2,000 beach sheep per month at a price of 80 yuan per kilogram; at the beginning of last year, it signed a contract with Shenzhen Tianhong Supermarket, and this year realized the store in its 44 chain supermarkets, and the price of beach sheep is about 90 yuan per kilogram. Last year, the county government also signed a strategic cooperation agreement with Jingdong Fresh, and the sales growth rate of online beach sheep was equally amazing.

Reporter Xu Ling