Ningxia Yanchi build a brand of beach sheep to promote high-quality development

Source: People's Daily - People's Daily

Yanchi County is located in the east of Ningxia, located in the shaanxi-Gansu-Ningxia-Mongolia four provinces (districts) junction area, named for the abundant production of salt, has a long history, profound cultural heritage, known as "northwest gateway, Guanzhong key chong" and "Lingxia elbow, ring Qing throat" and famous, enjoy "China's beach sheep town" and "China's licorice town" reputation. Yanchi County is one of the 266 pastoral counties in the semi-arid agricultural and pastoral staggered areas in northern China, and the unique natural conditions and geographical environment have bred the rare local sheep breed of "Yanchitan Sheep", which determines the unique flavor and superior quality of "Yanchitan Lamb".

Tanyang is one of the "Five Treasures of Ningxia" and the first of the "Three Treasures of Yanchi". The beach sheep industry has become a key industry in the construction of the Yellow River Basin ecological protection and high-quality development pilot zone, has been included in one of the 9 key development industries in Ningxia, is the golden signboard of the Ningxia sheep industry, is listed as a national agricultural product geographical indication product, and is also a pillar industry for farmers to increase income and rural revitalization in Yanchi County.

In recent years, the Yanchi County Party Committee and the county government have adhered to high-quality development, with supply-side structural reform as the main line, to promote farmers' income increase as the center, to ensure the expansion of breeding scale, quality expansion of pasture planting, and brand expansion and deep processing field "three guarantees and three expansions" as the focus, to "one garden, three hospitals, three centers, four bases" as the carrier, to the development of fine breeding, scale, standardization, industrialization, branding as the path, to promote the high-end, green, intelligent, integrated development of tan sheep, and to create the "Yanchi Beach Sheep" brand. The brand value reached 8.817 billion yuan, and the quality, efficiency and competitiveness of the development of the beach sheep industry have been comprehensively improved.

Adhere to the breeding of good breeding, and lay a solid foundation for the high-quality development of the beach sheep industry

Focus on Yanchi Tan sheep as a protected breed of livestock and poultry genetic resources and China's important agricultural cultural heritage, take professional breeding and folk breeding as measures, rely on Ningxia Yanchi Tan Sheep Breeding Farm, Ningxia Shuo Mu Yanchi Tan Sheep Breeding Co., Ltd. and Tan Sheep Breeding Demonstration Village, Demonstration Farm, Professional Cooperatives and farmers in the whole county, improve and improve the technical standards and management methods for breeding and breeding, further optimize the breeding of Tan sheep, establish an integrated production system for the selection, research, selection, breeding and promotion of Tan sheep, and promote the expansion and expansion of Tan sheep breeds and the purification and rejuvenation, Promote the measurement of production performance, form a unique "core group selection and breeding group expansion and breeding group" open three-level fine breeding joint breeding system, the annual breeding and promotion capacity of high-quality breeding sheep of beach sheep reaches more than 8,000, and the stock of basic ewes of beach sheep is stable at more than 860,000, of which more than 200,000 key breeding groups are formed, and efforts are made to strengthen the construction of the germplasm resource base of beach sheep and the breeding and protection of populations.

Adhere to large-scale breeding, burst out the vitality of high-quality development of the beach sheep industry

Adhere to the principle of moderate large-scale development, actively promote the large-scale development of farmers' beach sheep breeding, and cultivate 50 family farms in the "300" model; promote the ecological breeding model, and build 60 large-scale farms (ecological pastures) with more than 500 stockpiles in the new (reformed) stockpile; actively guide the standardized construction of cooperatives and cultivate and upgrade 20 beach sheep breeding cooperatives; in the direction of promoting large-scale operation, standardized production and industrialization development, 10 new district-level demonstration villages have been added, and 47 county-level demonstration villages have been consolidated and upgraded. It has invested a total of 500 million yuan, built 33,000 standardized housing and feeding sheds, 326 large-scale breeding parks, 300,000 square meters of silage ponds, accumulated 84 standardized demonstration villages, 64 standardized demonstration farms, and developed 4,690 large-scale farmers with more than 100 stockpiles. 40 "Internet private customized" visual family farms have been built, and 20,000 high-quality beach sheep have been privately customized, and the foundation for the development of the beach sheep industry has been continuously consolidated.

Adhere to standardized production, thick planting beach sheep industry high-quality development advantages

Adhere to the construction of high-end bases and high-level demonstration points as the starting point, vigorously promote agricultural standardized production, encourage and guide beach sheep farmers to improve production facilities, production environment and build standardized and specialized high-quality salt pond beach sheep production bases, and strictly implement production standards. Build a standardized production base, relying on the leading enterprises in the processing and marketing of tan mutton, select 10 demonstration villages in the townships and towns with large stocks of tan sheep in the county and good conditions for high-quality production, implement order production and high-quality and preferential prices, and cultivate 30 standardized demonstration pastures in accordance with the requirements of good breeding, large-scale production, breeding facilities, standardized management, institutionalization of epidemic prevention, manure resources, and information data. Strengthen the construction of a standardized production system for forage, build a forage planting base, focus on silage corn, alfalfa, Sudan grass, etc., expand the planting area of high-quality forage, improve the level of yield, the annual planting area of 600,000 mu, the production of silage 200,000 tons; replanting and improving natural grassland, actively selecting forage varieties suitable for grassland growth, helping to improve the flavor of mutton, suitable for mowing, timely replanting, replanting and improving natural grassland 300,000 mu; accelerate the research and development and promotion of special feed for beach sheep, and promote the use of 3,000 tons of special feed for beach sheep every year. In 2021, a new feed processing plant with an annual output of 40,000 tons of beach sheep will be built.

Adhere to industrialized operation, and strengthen the main body of high-quality development of the beach sheep industry

Innovate and develop ideas and models, explore the establishment of "industrial talents" development model, and continuously introduce high-level management talents and professional marketing teams such as deep processing, operation management, and marketing; encourage enterprises in the county to improve their deep processing capabilities, build and expand low-temperature purification workshops for deep processing of beach lamb, develop and produce conditioning products, cooked products, long shelf life cold fresh meat and other beach lamb products that meet the needs of differentiated market needs; actively introduce enterprises to use lamb fat, sheep bone, haggis and other beach sheep by-products to develop processed foods and health care products. Help extend the industrial chain and value chain of Tanyang. Improve the mechanism of linking agriculture with agriculture, establish a linkage development mechanism of "county unified townships, township unified villages, village unified groups, and unified households", promote the "six unification" development model of beach sheep production and marketing, promote the effective connection of the whole industrial chain of beach sheep; promote the interest linkage model of "processing and sales enterprises, order breeding base farmers" and "guaranteed bottom income and dividends according to shares", strengthen the role of enterprises in uniting agriculture with agriculture, implement the purchase policy of "grading and grading, high quality and good price", purchase 50,000 beach sheep from standardized production bases (farms) per year, and establish and improve the price system of beach mutton.

Adhere to brand marketing, sing the melody of high-quality development of the beach sheep industry

Formulate and implement the "YanchiTan Sheep Brand 2021-2025 Strategic Plan (Outline)", gradually improve the brand marketing model of "Regional Public Brand, Enterprise Brand, Commodity Brand, Personal Brand", promote the optimization and upgrading of brand construction, and cultivate 33 corporate brands such as Yinyan, Ningxin, Xixianji, and Baicaotan Sheep. In the high-speed traffic arteries, airport high-speed rail stations, bus bodies and other places through the window publicity display of the Yanchi Beach sheep brand, through the shooting of feature films, the production of beach sheep specimens, participation in TV columns, compilation and printing of beach sheep publicity materials and other forms, in-depth excavation of beach sheep high-quality characteristics and brand connotation, three-dimensional publicity of salt pond beach sheep brand, enhance the influence and reputation of beach sheep brand culture.

In the next step, the Yanchi County Party Committee and the county government will continue to strengthen the "Yanchi Beach Sheep" brand, make the "Hometown of China's Beach Sheep", cultivate the Yanchi Beach Sheep into "the people's rich sheep and the development sheep of the Salt Pond", accelerate the revitalization of the countryside, and build Yanchi County into a national high-quality mutton production base, a beach sheep production base in the whole region and a demonstration area leading the high-quality development of the beach sheep industry in the whole region.

Source: Yanchi County Agriculture and Rural Bureau

People's Daily (October 21, 2021, 16th edition)