On September 19, a new delicious record was born in Hangzhou's catering industry. The Guinness World Record Challenge of "The Most Sold Chicken Wings in 8 Hours" initiated by New White Deer (Yintai West Lake Cultural Square Store) was successfully achieved after an 8-hour challenge.
On that day, the sales volume of the new white deer master dish "egg yolk chicken wing" reached 23,046 pieces, far exceeding the established standard of 10,000 pieces sold in a single store in 8 hours, which marked the new white deer as the first catering brand in Hangzhou to create the Guinness World Record title, breaking the gap in this record in Hangzhou's catering industry in one fell swoop.
The challenge began at 11:00 and ended at 19:00, and there was a long queue at the entrance of the new White Deer at the Yintai West Lake Cultural Square store. With the order of the Guinness World Records Certifier to "challenge begin", the whole challenge began in an orderly manner. The first consumer to buy said: when they usually want to eat Hangzhou cuisine, the first choice is the new white deer, after knowing this challenge, they took advantage of the first day of the Mid-Autumn Festival holiday to come early to help.
In just ten minutes, the big screen of the real-time count of the challenge shows that 1,000 have been sold, which greatly exceeds the estimates of the field staff and the Guinness Official Certification Officer, and it does not seem difficult to sell 9,000 in the remaining time, and may even greatly exceed the challenge data.
It is worth mentioning that as one of the most popular dishes of the new white deer restaurant, before the challenge began, it was awarded the Chinese food product ID card issued by the Oriental Cuisine Research Institute, and Chen Wei, president of the Hangzhou Catering Industry Association, as the guest of honor, said that this honor is an affirmation of the new white deer egg yolk chicken wings, hoping that the new white deer will continue to create a better taste of Hangzhou and treat the taste buds of everyone in the city.
With the progress of the activity, the heat of the challenge continues to increase, and there are stars parachuting into the scene, Li Peiyang, Chen Junjie, Zheng Mingxin, three new generation artists who have participated in the creation camp, making the heat of the scene soar. The three handsome little brothers incarnated as the new white deer "star one-day store manager" and personally packed for the consumers who worked hard to queue.
After 8 hours of challenge, with the Guinness Certifier announcing the end of the challenge, the final sales volume of egg yolk chicken wings reached 23,046 on the same day, and all the egg yolk chicken wings sales data were true and valid after the on-site audit of the Guinness World Records official certification officer and accounting firm.
As the first Guinness World Record in Hangzhou's catering industry, the challenge activity of New White Deer has received attention from all walks of life, and guests from inside and outside the industry and celebrity artists have witnessed this moment together.
Zhou Wenyuan, chairman of New White Deer, said that this is a brave challenge and a rare opportunity for New White Deer, and it is also a satisfactory answer sheet handed over by New White Deer to the catering industry in Hangzhou as a representative of Hangzhou's taste. Sheng Changli, former vice governor of Zhejiang Province, also said in his speech that brand innovation and self-breakthrough can bring more vitality to the city. Shen Jian, president of the Zhejiang Catering Industry Association, expressed high recognition of the brand action of new white deer, saying that it provides a new thinking direction for the development of the industry. Wu Hang, senior director of Alibaba and chief human resources officer of Yintai Department Store Group, also said that a record is a new departure, and more and better records will be created together with the new White Deer in the future.
Zhou Wenyuan, chairman of New White Deer, delivered a speech
Sheng Changli, former vice governor of Zhejiang Province, delivered a speech
Shen Jian, President of Zhejiang Catering Industry Association, delivered a speech
Wu Hang, Senior Director of Alibaba and Chief Human Resources Officer of Yintai Department Store Group, delivered a speech
As Zhou Dong, chairman of new white deer, received the official certification from the Guinness certification officer, new white deer officially became the record creator and holder of "the most sold chicken wings in 8 hours".
As a catering brand that has gone through 23 years, New White Deer's pioneering deeds have been highly recognized inside and outside the industry, and the Guinness World Record obtained this time makes New White Deer, a "more popular Hangzhou dish", truly deserved. It is believed that the new white deer will bring more surprises to consumers in the future, and it is also expected that the new white deer can create more records, carry forward the inheritance of Hangzhou cuisine, and create more legends for the city of Hangzhou.