On October 6th, the 23rd (2021) China West Lake Love Wuliangye Rose Wedding Ceremony was held in beautiful Hangzhou, sponsored by the Propaganda Department of the Hangzhou Municipal Party Committee of the Communist Party of China (Civilization Office), Yibin Wuliangye Co., Ltd., the Hangzhou Municipal Committee of the Communist Youth League, the Hangzhou Municipal Bureau of Ethnic and Religious Affairs, and the Hangzhou Youth Activity Center, and hosted by the Hangzhou West Lake Love Rose Wedding Ceremony Organizing Committee and Hangzhou Youth Culture Communication Co., Ltd. Entrusted by Li Shuguang, Secretary of the Party Committee and Chairman of Wuliangye Group, Zou Tao, Vice Chairman of Wuliangye Group and General Manager of The Joint Stock Company, attended the grand ceremony and made a speech.
General Manager Zou Tao said in his speech that this year marks the 100th anniversary of the founding of the Communist Party of China, and under the leadership of the party, China has built a moderately prosperous society in an all-round way and the people of all ethnic groups have lived a happy life. Today, 100 couples from 56 ethnic groups gathered in Hangzhou, the capital of love, to run to the next happiness goal. He pointed out that the essence of marriage is to help each other in the same boat and watch over each other, just like the five grain recipes for brewing Wuliangye, the five kinds of grains are indispensable, in order to achieve a cup of wine with a comprehensive taste and a long aftertaste of Wuliangye wine; the true meaning of marriage is the immutable persistence and management, which is the same as Wuliangye brewing wine, and the operation of marriage and brewing wine requires wholehearted dedication, unswerving perseverance and the test of time and years; the mission of marriage is to go to a covenant of harmony and beauty, which is the same as Wuliangye people's "co-brewing and beautiful life" The mission is highly consistent. As a century-old national brand, Wuliangye has always adhered to the core value concept of "creating beauty for consumers", practiced the theme of this wedding ceremony, and continued to brew and beautiful life for everyone.
With the theme of "56 Nationalities and The United States and One Family", this year's Wuliangye Rose Wedding Ceremony has seven chapters of "Happy Departure, Float Parade, Red Carpet Style, Colorful Boat Tour, West Lake Greeting, Drunken Beauty Wedding Banquet, West Lake Grand Ceremony", and invited 100 couples from 56 ethnic groups from Tibet, Xinjiang, Inner Mongolia, Yunnan, Guangxi, Guizhou, Sichuan, Hunan, Jilin, Gansu, Hubei, Hebei and other parts of the country to attend this special collective wedding ceremony. Several 100,000 people watched the seven chapters of the wedding ceremony on the spot, more than 30 million people watched the five major news network live broadcasts in Zhejiang, and 15 million people watched the live broadcast of pictures.