For Vicky, founder and CEO of Wukong Chinese, 2021 is a landmark year.
Under the background of the normalization of the global epidemic and the great changes in the domestic online education industry, Wukong Chinese bucked the trend and grew rapidly on the track of overseas online Chinese education, becoming one of the leading brands with the largest business scale and the best reputation in the industry.
Recently, Wang Wei was interviewed by China Chinese Education Network to share her entrepreneurial story and her thoughts and prospects on the overseas Chinese education industry.
The original intention of entrepreneurship: to solve the learning pain points Chinese overseas Chinese families
The original intention of Wukong Chinese comes from Wang Wei and the founder team's personal experience of overseas Chinese families Chinese learning difficulties and pain points during their work and life in New Zealand.
"We have interviewed many school principals, teachers, parents and children in New Zealand. During the exchange, I found that many overseas Chinese parents especially want their children to learn Chinese well, but the reality is that children do not have ideal Chinese learning conditions, and it is difficult to be interested in Chinese learning. ”
Photo: Vicky, founder and CEO of Wukong Chinese
Regarding the problems existing in overseas Chinese education, Wang Wei concluded, "There is no teaching method according to local conditions, there is no suitable teaching material, there is no experienced Chinese teacher, and the children's enthusiasm for Chinese learning has gradually turned from the beginning to the resistance... This is a very painful thing for overseas Chinese parents. ”
In order to solve these pain points, in 2016, Wang Wei and the founding team founded Wukong Chinese in New Zealand, which is committed to providing the highest quality Chinese education products and services for overseas families, and takes "Little Wukong", which best represents Chinese culture and integrates Chinese wisdom, as the brand IP figure.
The secret of children's Chinese education: testing products with parents' standards
After the establishment of the company, Wang Wei and the team first had to break through the core barrier of the product.
With profound insight into the educational needs of overseas families Chinese, the teaching and research team of Wukong Chinese has integrated the Inquiry-based learning teaching concept of New Zealand with the Chinese language teaching experience to form Wukong's unique overseas children's Chinese 6A teaching method. Over the past 5 years, the Wukong team has been continuously tracking and analyzing the learning effect of the students, and has continuously polished and optimized every detail of the course. Wukong Chinese's four major Chinese curriculum systems, namely International Chinese, Advanced Chinese, Enlightenment Chinese, and Basic Chinese, have achieved coverage of the learning needs of overseas children of all ages, all Chinese school segments.
Good products and good service make Wukong Chinese the preferred brand for more and more overseas families to learn Chinese. Talking about the secret of doing a good job in Chinese education, Wang Wei said: "Wukong Chinese's original intention is to 'educate with love'. A large percentage of our overseas employees are themselves parents, and their children are learning Chinese Goku. ”
Photo: Goku Chinese a New Zealand start-up team
"So, we are both producers of content and users of products. Educating with the heart of a parent, and testing our products with the standards of parents, this is the biggest 'secret' of Goku's Chinese. ”
With the original intention of "educating with love", Wukong Chinese has won the wide trust of overseas users - the satisfaction rate of the course has reached 98%, and 2 out of every 3 students are recommended by old students.
Looking to the future: Committed to building a high standard of overseas Chinese education
So far, Wukong Chinese has more than 4,000 employees and teachers around the world, the business radiation of 118 countries and regions, the United States, Canada, Australia, New Zealand and other countries for a long time to maintain the market share of the first, accumulated more than 300,000 global users.
In the context of the industry where overseas online education has attracted much attention, talking about the future of Wukong Chinese, Wang Wei said: "As a leading brand in the industry, we have the responsibility to take the lead in exploring more possibilities for overseas Chinese education, sowing the seeds of Chinese culture around the world, so that more people can marvel at the charm of Chinese and the profundity of Chinese culture. ”
"I believe that in the future, overseas Chinese online education will have a broader space for development. Wukong Chinese will also be committed to providing more authoritative standards and higher benchmarks for the industry. ”
About goku Chinese
Wukong Chinese, focusing on providing high-quality online Chinese education solutions for overseas children aged 4-18. Founded in 2016 in Auckland, New Zealand, it currently has a technology research and development center and a Chinese teacher base in Chengdu, China, with office centers in Beijing, Yinchuan and other places, and offices in many parts of the world.
In the past 5 years, Wukong Chinese has more than 4,000 employees and teachers from 11 countries and regions around the world, and the teaching and research team is composed of language teaching experts at home and abroad with more than 10 years of professional experience, and has built a hierarchical curriculum system for overseas Chinese education from 0 to 1.
Company development history:
September 2016: Wukong Chinese was officially established in Auckland, New Zealand
February 2017: The expert teaching and research team was established, focusing on overseas children aged 4-18 to carry out academic research and curriculum research and development
In October 2017, the "International Chinese" course was launched, officially launching an online international Chinese course for overseas children, creating a precedent in the industry with its professionalism, interaction and fun
July 2018: Winner of the New Kiwi Entrepreneurship Competition in New Zealand, standing out from more than 40 entrepreneurial teams and winning the championship
September 2018: "New Zealand Chinese Herald" front-page headlines about Goku's entrepreneurial story
February 2019: Obtained angel round investment from Zino Ventures, an overseas first-line investment institution
February 2020: Global Covid-19 outbreak, free opening of the "Chinese Culture Series Charity Class" to all overseas children affected by the suspension of classes
April 2020: Obtained a Series A investment from the international first-line venture capital institution Evergreen (K2VC).
May 2020: Chengdu Teacher Base completed: Wukong Good Teacher Education Technology (Chengdu) Co., Ltd
March 2021: New product release: "International Mathematical Thinking Class" launched globally
July 2021: Wukong Chinese has reached official cooperation with well-known domestic normal colleges such as Sichuan Normal University, Northwest Normal University, Heilongjiang Foreign Chinese College and so on
July 2021: The Wukong family IP debuted in the world, and the curriculum system of the four major Chinese was fully upgraded
In the process of rapid development, Wukong Chinese has become the safe choice of 300,000+ overseas families with first-class teaching staff, high-quality course experience and intimate VIP service. Wukong Chinese students have covered 118 countries and regions such as the United States, Canada, Australia, New Zealand, and Singapore.