Enter the Yaya LIVE homepage, the homepage video appears thailand's red flower Dan "Dao Sister" (Taew, Natal Bo Timiluk), after two playful and flexible greetings, she danced a cheerful dance, and then appeared on the mobile phone live interface, showing the youth vitality of young people in an all-round way.
Relying on celebrity effects, youthfulness and localization strategies, this live broadcast product, which has been launched for less than a year, has ranked among the top 15 best-sellers of social products in Thailand.
Behind this, it is inseparable from Yang Weidong, founder and CEO of Yaya LIVE, who has long been deeply involved in the field of social entertainment in Thailand. A few days ago, he was interviewed by Zhixiang Network and detailed his experience in the field of pan-entertainment and the beginning and end of the new YAYA LIVE product.
As a "veteran" of going to sea in the field of live broadcasting, Yang Weidong has no less tossing. As early as 2014, he entered the Southeast Asian live broadcast market and worked with the team to create Hallostar, a Southeast Asian PC live broadcasting platform. Then, as the core executive of "overseas filmmaker" Kitty Live, Yang was responsible for the landing of the Southeast Asian market and team building, which once pushed BIGO to become the highest-paid live broadcasting platform in Thailand. In January 2020, he joined TikTok and was responsible for the launch of the live broadcast business in Southeast Asia, completing the formation of the Thai team in his first month.
Back and forth, Yang Weidong has always dived in the field of pan-entertainment that he is best at, and has also formed an indissoluble relationship with Thailand. Thailand, which can be described as one of the bridgeheads for social entertainment products to go to sea, has decisive strategic significance.
Yaya LIVE founder Yang Weidong
In view of the contacts and experience accumulated in Thailand and the social field, Yang Weidong quickly left Dachang and embarked on a personal entrepreneurial journey. However, unlike most startups, in July 2020, after he left TikTok, he immediately reached out to investors and quickly received tens of millions of financing a month later, which is rare in the industry, because he was not even established at this time. It wasn't until December 2020 that the company's core product, Yaya LIVE, went live.
Today, reality proves to investors that this is a successful bet, not only the business model of the product proves to be viable, but also the expected returns for investors.
On July 8, 2021, YAYA LIVE announced that the company has officially completed the A round of financing agreements with a financing scale of nearly 100 million yuan, led by popcorn technology, a veteran video community in China, and followed by independent investment institutions in Singapore. After the completion of this round of financing, YAYA LIVE will set up a new entity in Singapore and serve as the company's global operation headquarters for expanding overseas markets in the future. This is like the path that BIGO walked back then.
Yang Weidong, CEO of YAYA LIVE, revealed that in 2021, the company will gradually enter Indonesia, Malaysia, the Philippines, India and other countries to continue to dig deep into the Southeast Asian and South Asian markets.
<h1 class="pgc-h-arrow-right" data-track="11" > Thailand is a very good laboratory</h1>
Zhixiang Network: Looking at the whole of Southeast Asia, what is the current status of the entertainment live broadcast market?
Yang Weidong: Before 2016, PC live broadcasting has been developing in Southeast Asia for a long time. The tide of mobile live broadcasting in 2016 also began in Southeast Asia. Therefore, Southeast Asia may be the most mature market for overseas live broadcasting, including its payment ability, tipping habits, entertainment resources, young demographic structure, network and payment.
At present, the Southeast Asian live broadcast market has entered a bottleneck period of development, especially after the outbreak of the new crown epidemic, the demand for online social entertainment has increased explosively in 2020, and the corresponding live broadcast market revenue has also increased significantly, but the long-tail adverse impact of the epidemic is intensifying, and the growth pressure of revenue scale will continue to increase in the future period of time. At the same time, as more and more domestic platforms and manufacturers choose to go to sea, Southeast Asian countries with similar geographical location, similar culture and mature market are bound to become the first choice for going to sea, the Southeast Asian live broadcast market tends to be saturated, the competitive pressure will become more and more intense, and each platform must find its own differentiated barriers.
This region of Southeast Asia also has some natural disadvantages: although the population is large enough, the languages of the countries are not common, so there is no huge unified market like the Spanish and middle East regions. Southeast Asian countries are independent and fragmented from each other, and each major country needs to have a set of products, a set of teams and a set of different differentiated competition methods, so the requirements for localization and operation are relatively high. If Southeast Asia is benchmarked against China, Singapore, Malaysia, Thailand, Indonesia and these markets are similar to the north, Shanghai, Guangzhou, and Shenzhen, and the competitive pressure in these markets is greater, while other countries can be understood as the "sinking market" of Southeast Asia, and there may be more opportunities.
Zhixiang Network: Compared with your initial entry into Thailand, how has it changed in its current pan-entertainment field?
Yang Weidong: The first change is that the localization level of each platform has been significantly improved. From 2016 to 2017, when domestic manufacturers first started going to sea, they often made mistakes in localized operation and management, and we only needed to not make mistakes to eat the dividends of others' mistakes.
The second point of change, each country, there are more and more vertical segmentation of the field of the platform, the characteristics of each platform has been formed and tend to be stable, the new platform must have a clear and clear brand differentiation and competition strategy.
The third point of change, the guild (editor's note: similar to the domestic MCN anchor training institutions) professionalism has been improved, the stability of the head guild has been enhanced, more emphasis on the comprehensive strength and long-term development of the platform, the platform must have the ability to build its own core resources, and can no longer be in a rough form to hunt.
Zhixiang Network: It seems that Thailand has always been regarded as a bridgehead for the sea, and many platforms have chosen Thailand for the first stop of the sea, how do you think of the strategic significance of Thailand for going to sea?
Yang Weidong: Thailand can be called a very good laboratory. Five or six years ago, including Middle Eastern countries, Indonesia and other payments were still a big problem, and at that time, the Thai network and payment system were very mature. Second, to some extent, in big markets like the Middle East or Indonesia, you may not be able to do something very good, and these markets are too competitive and it is easier to get into the quagmire. However, although the population of this laboratory in Thailand is not large, its underlying network and payment habits are very good, and the competition will not be too large, and it will not fall into the quagmire and cannot get out.
In addition, Thais are quite receptive to new things, more diverse, as long as your product has brand characteristics, you can attract a group of people, and can quickly achieve some results. For example, in the field of live broadcasting, Bigo Live is social and decentralized, everyone can live broadcast, and then Kitty Live takes the Internet celebrity route, and some products take the young, young and cute route, and some take the pornographic route, all of which are doing well. Therefore, in this laboratory, we can quickly verify the product model, verify the play of differentiated competition, and quickly export to other markets after successful verification.
Thai A-list actress Taew (Dao Mei) endorses Yaya LIVE/YAYA LIVE Thailand
Zhixiang Network: At that time, kitty Live and TikTok could be said to have achieved remarkable results, what was your experience of choosing to leave and start a business from scratch?
Yang Weidong: Kitty Live and TikTok, as representatives of live broadcast and short video respectively, have indeed achieved good results, but there are also their own problems. Kitty's strongest is localization, and user scale has always been a pain point; TikTok has achieved great success overseas, and user scale is naturally not a problem, but localization and end-of-line execution have become the short board that limits the giant's rapid running. It is precisely because some achievements have been made at the same time and more thinking about the problems, so the follow-up differentiated competition has formed a relatively mature plan, and the process of promotion is also smooth. As a serial entrepreneur, starting a business from scratch again, difficulties and pressures are the norm, but as a "new recruit" with no background endorsement, this pressure is indeed greater, and it is a challenge to face more things outside the business.
Zhixiang Network: Compared with before, the market space may not be so blue ocean, like Bigo Live, MICO, etc. have entered the mature stage one after another, starting from scratch in Thailand to make new products, where does your confidence come from?
Yang Weidong: I have summed up a few points, first, it is actual combat experience, and it is successful actual combat experience. I have been working in the Southeast Asian market for more than 6 years, I have many times of experience in building teams and businesses from 0 to 1, and I also have the experience of turning the tide in the middle of the way, all kinds of problems, competition in different situations, and goals under different demands. Second, it is localization. Some companies don't understand localization, and some large companies can't do localization, which is our natural advantage.
Zhixiang Network: What experiences can you provide for the new round of entrepreneurship throughout Kitty Live and TikTok?
Yang Weidong: Whether it is a successful experience or an unsuccessful experience, it is actually beneficial. Regarding the successful experience, frankly, it is more from Kitty Live, which summarizes with a few keywords. First, pragmatic, return to the essence of business to consider the problem; second, localization, maintain efficient localization implementation; third, tolerance, "eclectic talent", always maintain a strong organizational evolution ability, everything to be able to fight as the standard; fourth, focus, adhere to long-termism, rather than speculative thinking.
<h1 class="pgc-h-arrow-right" data-track="30" > the more chaotic the market, the more opportunities there are</h1>
Zhixiang Network: What is the meaning of the name of the product "YAYA LIVE"?
Yang Weidong: In fact, there is no special meaning, but yaya's pronunciation is more cute and young, which is in line with the positioning of our younger entertainment platform.
Zhixiang Network: YAYA LIVE was launched at the end of November last year, what is the initial start-up capital? What is the proportion of team building, product development and anchor training?
Yang Weidong: The specific amount is confidential. One thing that can be shared is that because we adhere to "organizational localization", in the construction of the business operation team, we are light on The Chinese side and the local, so the cost of team building is very low compared to many companies that go overseas.
Zhixiang Network: I noticed that YaYa Team, the issuer of Yaya LIVE, is registered in Thailand, what are the considerations for this?
Yang Weidong: This is a manifestation of our differentiated competition strategy, for the landing of the market, not blindly from the mainstream platform, not all-in the giant home, but to explore the high-quality potential market. Although Thailand's population size is limited, even in Southeast Asia, it is no better than Indonesia and Vietnam, but its payment ability, high-quality anchor content, network and payment and other hardware conditions determine that Thailand is an undervalued market. In fact, the revenue scale of thailand's live broadcast market is second only to Indonesia in Southeast Asia, but the platforms are more dispersed. Our issuer is in Thailand, in order to plan for entering the Indian market later.
Zhixiang Network: Since last year, India's action of banning Chinese apps has not stopped, and now it is attacking Twitter, how do you think about the Indian market?
Yang Weidong: In short, India is an extremely important market. If there is no Indian market in the business map of the company, it cannot be called a real sea. Of course, the more important something is, the greater the difficulty and challenge – compared to the test of localization operations and product adaptation brought about by multi-language, multi-racial, and multi-model.
The Indian market should be viewed from the perspective of "dynamic development": before 2017, almost few live broadcast companies will think that India is a high-quality revenue market, more companies are running to the "large and cheap" mentality to complete the user's magnitude KPI, once heard that a domestic game live broadcasting platform went to sea, set a 1 million daily live task, seeing that Southeast Asian countries really can not complete this task, they went to India to collect, minutes broke a million daily live. BIGO first began to lay out India around 17 years, after more than a year of market cultivation, India's payment ability has been verified, and the players who have laid out earlier and deep ploughing in India also include Streamkar, Mico, whose monthly revenue scale has reached several million US dollars, and the revenue capacity of the Indian live broadcast market is even better than that of Southeast Asian countries. In addition, for political reasons, the Indian government continues to suppress Chinese Internet manufacturers, and it is indeed in a more difficult period at present, but the more chaotic the market, the more opportunities there are.
Zhixiang Network: The Indian market is still quite complicated, will it be adjusted accordingly in the future?
Yang Weidong: We will adjust the priority and dynamically adjust the timing of entry according to the epidemic situation and the progress of local personnel construction. In fact, we are internally using the Indian market as a secondary market, and this round of the epidemic has indeed had a great impact. However, from the perspective of market opportunities and business, we are still more optimistic about the Indian market, and we firmly believe that the more chaotic the market, the more opportunities there are.
Zhixiang Network: Is there a specific timetable?
Yang Weidong: It may be the fourth quarter. Our playing strategy is to re-localize operations. If the impact of the epidemic or other factors cannot achieve localization, then we will not easily enter.
Zhixiang Network: So you will also go to India yourself when the time comes?
Yang Weidong: "Although thousands of people are looking forward to it. "I also often "distribute" myself to Thailand and Indonesia, so if needed, I will also go to India. In the early stages of expansion in each new country, I want to participate with the local team. Of course, for the Indian market, I would prefer to find a "chief" who is more experienced than me.
Zhixiang Network: How is the current localization team built? What is the scale? How many locals and Chinese are there? What is the way teams communicate and collaborate?
Yang Weidong: The local team in Thailand was built remotely in October last year, and was hired in two batches, about 15 people. Through 1-2 months of training, it quickly formed combat effectiveness, and in the next 3 months or so, through the cruel market competition, the team has grown and tested. We don't have Chinese in Thailand, it's all Thai employees.
Zhixiang Network: Compared with Thailand, what preliminary research has been done on Indonesia? What are your plans after that?
Yang Weidong: Overall, I am also familiar with the Indonesian market, focusing on researching and paying attention to some new players and new ways of playing in the market in the past two years. The next plan is still to focus on team preparation. At the level of business practice, some of Thailand's successful methods, including anchor recruitment, user acquisition, key customer maintenance, and event operation, can basically be copied. Our biggest concern is how to build a local team in Indonesia that is as effective as Thailand.
<h1 class="pgc-h-arrow-right" data-track="50" > verify the differentiated play</h1>
Zhixiang Network: Notice that the common denominator of your Kitty Live, TikTok and Yaya LIVE products is to recruit celebrities or anchor teams, what advantages does it have over direct purchase and delivery?
Yang Weidong: The essence of live broadcasting is online casinos, and most anchors pursue fame and profit. Through cooperation with celebrities, we aim to quickly build a high-end live broadcast brand, so that anchors have confidence in the platform, a sense of belonging, and a sense of honor. The way of online purchase volume delivery, for live broadcast products, no matter at what stage is not appropriate, the core of user growth is accurate customer acquisition, we should pursue user value, rather than simple user scale.
Zhixiang Network: Can you tell us more about the accurate customer acquisition in the initial stage?
Yang Weidong: Actually, when we first went online in Thailand, we also bought on Google or Facebook, but it was relatively small. In the first stage, the amount of purchase is not an important goal, because we have to verify the execution of the entire team, verify the differentiated play, including how to recruit anchors, how to acquire users.
Our early seed users were acquired through three ways. First, the anchor brings its own, we recruited thousands of anchors from the guild, requiring the anchors to bring their own fans to the platform; the second channel is social media, including our signed celebrity spokespersons, using the social media of celebrities and other Internet celebrity anchors to promote and promote, and then through our own official social media, the product will be online before the internal test and the accumulation of more than 30,000 seed users through various aspects of the invitation to settle in, and then as soon as the product is online, this group of users will become our first batch of users; third, We will do competition policy specifically, go to some live broadcasting platforms in the market, invite their users to come and experience our products, and finally leave them through the service.
Source: YAYA LIVE
Zhixiang Network: YAYA LIVE frequently emphasizes the output of high-end, high-quality content, in your opinion, what characteristics do high-end and high-quality content need to have?
Yang Weidong: High-end is to emphasize the overall tone of the brand, which is different from vulgarity and even pornography, so that users, especially anchors, can rest assured that they can start broadcasting on the platform, and even be proud of being on the same stage with celebrities. We introduce superstar endorsements, invite a large number of celebrities and Internet celebrities to broadcast live on the platform every month, and create a high-end brand image of Yaya LIVE through the platform's public welfare activities, linkage with celebrities, TV stations and other entertainment media.
High-quality content is a guide that emphasizes the management of the anchor and content production by the platform. We have a strict anchor interview and training system, a strict anchor content supervision system, and a special content team responsible for planning content topics, we have planned singer competitions, dance competitions, Songkran traditional costume cosplay, relative to competitors, we are more prominent to guide anchors to generate interesting, entertaining, healthy quality content.
Zhixiang Network: So YAYA LIVE has a content moderation team?
Yang Weidong: In fact, we don't do special content review, these tasks are done by the anchor team. First of all, there is a customer service team, which is specifically responsible for monitoring and checking the content, responsible for the bottom line of the content; and the anchor team will be responsible for the interview, review, and training of the anchor, and is responsible for raising the overall content quality upwards.
Zhixiang Network: The main population of YAYA LIVE is Young Thais, how do you understand this group?
Yang Weidong: Young people in Thailand have a more international side, they grew up listening to European and American songs and using IG (Instagram). So in them, especially in girls, openness, fashion, entertainment spirit and social attributes are stronger. In terms of consumption, young people in Thailand do not like to buy fakes or unknown brands, they try their best to make money and buy international brands, even preferring to buy second-hand rather than fakes. At the same time, thai young people also have their traditional and conservative side, such as although versatile, like partying and entertainment gossip, girls have to live with their parents, and many girls come to the company to sign contracts, all to bring their parents together.
Zhixiang Network: At present, what is the user composition of YAYA LIVE? What is the age distribution? What is the male-to-female ratio?
Yang Weidong: In the anchor group, the ratio of our male and female anchors is 3:7, and we have plans to introduce some male anchors to break the positioning of a single female live broadcast platform. From the perspective of user groups, male users account for 72%, which is more balanced than the traditional runway platform. Among them, users aged 16-20 accounted for 57%.
Zhixiang Network: After the product was launched, what adjustments were made according to market and user feedback?
Yang Weidong: Every week, the front operation team will submit user feedback to the domestic product team, and the product will arrange the user's reasonable feedback and suggestions in each version to do special optimization. In most cases, it is some product experience problems, such as font size, operating habits, color matching, and some functional suggestions, such as PK gameplay and localized gift design.
Zhixiang Network: I learned that YAYA LIVE combines live broadcast and short video functions, how many overlapping users does it have with short video products such as TikTok? Do you think TikTok is a competitor?
Yang Weidong: The short video function was a differentiated competitive strategy for us in the early stage, and our positioning of it was a "function" within the product, rather than creating a "video community" like TikTok.
Zhixiang Network: Traditionally, everyone will think that the infrastructure of Southeast Asian countries is relatively backward, and smart products are more low-end. And Yaya LIVE puts social, live, short video, e-commerce and games all-in-one, how feasible is this in Southeast Asian countries?
Yang Weidong: First of all, the idea that Southeast Asian countries have backward infrastructure and low-end mobile phones are all in the past, especially in the mainstream markets of Thailand, Malaysia, and Indonesia, and this thesis basically ended around 2016. First, like Thailand, its Internet population penetration rate reached more than 80% 3 years ago, far exceeding China. Second, some relatively backward countries, such as Cambodia and the Philippines, are not our target markets; too low-end users are not themselves the target groups for live broadcasting and e-commerce. We currently have paying users in Thailand who average over $130 a month. Third, for different models, we will do targeted adaptation, such as some special effects in the live broadcast room, and the low-end models default to not displaying.
At the same time, YAYA LIVE is not simply a simple stack of functions or concepts, but a strategic, step-by-step implementation. For example, short video, which is the differentiated competition strategy we launched in the early stage of launch, in the same kind of live broadcast platform to achieve "no one has me", but in the long run, the short video function is not our key module, and the e-commerce module is the use of high-end brands to expand more monetization methods for anchors. YAYA's positioning in the product is live broadcasting, social networking, and games, but short videos and e-commerce also provide benign filling for the user side and the anchor side, respectively.
Zhixiang Network: What is the current revenue model of YAYA LIVE? What are the main parts? How much revenue does each contribute?
Yang Weidong: YAYA's revenue is mainly live broadcast tipping, paid social networking and games. Due to the stage of product development, the current focus of operation is still live broadcasting, so the revenue is still mainly based on tips.
Zhixiang Network: Some head short video platforms are testing the waters of live e-commerce, but the effect is not satisfactory. What is your view of live + e-commerce?
Yang Weidong: The head platform is piloting, and the poor effect is mainly because the live broadcast penetration rate itself is low, it has not yet formed an atmosphere, lacks high-quality content, and the underlying supply chain is still in the early stages. Live e-commerce must be a trend in the future, but the live broadcast platform can not be forced to lean on the e-commerce, just like when it saw the success of Momo live broadcast, many live broadcast platforms forced to go to social to rely on, all unsuccessful. "E-commerce + live broadcasting" is feasible, but in turn, live broadcasting + e-commerce is more difficult. The advantage of the live broadcast platform is that it has high-quality content, but it lacks sufficient and rich user scale, and the underlying layers such as goods, logistics and after-sales are also short.
Zhixiang Network: Now that the social sea track is becoming more and more crowded, how can Yaya LIVE maintain its differentiated advantage after that?
Yang Weidong: The opportunity is there, the strategy is also the same, the key is to look at the implementation. We are confident in our own organizational localization strategy, and the ability to execute local teams will be the last bastion and the most important differentiator.
<h1 class="pgc-h-arrow-right" data-track="79" > my idol is Chu Shijian</h1>
Zhixiang Network: Your first financing, from contacting investors to getting tens of millions of financing, took only one month, and at this time your company was not yet established. First of all, not only is this speed amazing, especially during the epidemic, but it is completely opposite to other startups that have product refinancing first, how did you reach out to investors and finally convince them to invest?
Yang Weidong: The first batch of investors were based on acquaintance relationships, and they recognized the background, experience, execution, and strategic direction of our founding team, so we quickly got the first financing.
First of all, we have experience in this area, and we have indeed made a little achievement, which is the recognition of investors for my past achievements, and secondly, I told them that going to sea is the direction of breakthrough, because the domestic policies and laws are becoming more and more stringent, and a little attention may be able to meet the red line, while the domestic Internet companies are particularly competitive, the cost is very high, so there is basically no opportunity in The country.
In addition, my investor is also from Hangzhou, hangzhou in addition to Yala, there is no particularly good overseas company, and Yala is a regional product, the main Middle East, and our market does not coincide. This is a "geographical advantage". To tell the truth, if a company like ours, if we make better results than the current one in Guangdong or Beijing, we may still be an inconspicuous company, but we have achieved the current scale, and it is still good in the Internet company of Hangzhou Pan Entertainment, especially our understanding of the matter of going to sea is much higher than that of other companies in Hangzhou. There are obvious two problems in many overseas companies in Hangzhou, the first is the mentality, many people are taking the crooked road to make quick money, most of them focus on cash loans and one-on-one pornographic chats; second, many companies use the air force to play, thinking that remote control in the country can be, so the understanding of the entire overseas localization is still very shallow, then we are in Hangzhou is equivalent to dimensionality reduction, we can make achievements in a very short period of time.
This is very tempting for investors. So when I didn't have a product, no team, not even a company, they were willing to believe me and give tens of millions of financing, which was confident in us. Now, of course, they're getting a quick return.
YAYA LIVE'S ACHIEVEMENTS IN THE MARKET/SOURCE: YAYA LIVE
Zhixiang Network: YAYA LIVE has been labeled with many labels, such as "overseas version of B station" and "overseas screener", what do you think of these labels? Is it more conducive to telling stories to investors?
Yang Weidong: In fact, we did not deliberately create labels for ourselves, we are not an overseas version of the B station, nor do we want to be overseas screeners, but only want to do overseas entertainment live broadcast platforms with their own characteristics, that is, high-end, high-value, and young. From the perspective of high-end live broadcast brands, we have introduced a large number of high-value anchors to strictly control the quality of anchors, so it is similar to Yingke from the content perspective. From the perspective of rejuvenation, we introduce a large number of two-dimensional elements and product design concepts, so there are media that give us the label of B station when experiencing.
Zhixiang Network: We understand that the company has completed a new round of financing, how will the new funds be disposed of?
Yang Weidong: First, we will set up an overseas operation department to recruit more talents to expand more new markets. Second, we will further increase market investment to expand the scale of users, including advertising and local market competition. Third, we are also developing new product lines to enrich the company's ability to acquire customers and monetize.
Zhixiang Network: After a new round of financing, will investors give you some pressure, such as asking for the amount to be done, and how do you balance these requirements?
Yang Weidong: This is certainly true, the first stage has been verified, to prove that differentiated customer acquisition is completely feasible, rather than relying purely on buying volume. Because in the simple way of buying quantity, you can buy anyone as long as you have money, right? But if the product doesn't work, the content doesn't work, and the user can't keep it and doesn't pay, then these quantities are meaningless to buy. But in the second phase, our model has been verified successfully, so we can get the user scale up. Of course, we do not simply look at the scale of users, but pay more attention to user value.
User scale is the focus of our second phase, we are also focusing on building an overseas operation department, the most important team is the user growth team, and then in each market, first raise the user scale to a certain level.
Zhixiang Network: Although Yaya LIVE is growing gratifyingly, it is still a long way from your goal. So can you quantify your goals? What is your vision for the product?
Yang Weidong: At present, our differentiated competitive strategy, team and products have been tested, and the next year will be the year for Yaya LIVE to expand to major global markets. We plan to complete the landing and re-operation of six key countries in Southeast Asia, South Asia, Spanish market, Middle East, North America, Japan and South Korea in about 2 years, and achieve monthly revenue of more than 5 million US dollars.
Zhixiang Network: After going through various major factories, including ZTE, NetEase and ByteDance, in your opinion, what are the characteristics of these platforms?
Yang Weidong: I have also achieved a little small achievement in my personal experience, especially in my career. However, I also see some colleagues or friends around me who have achieved greater results, and I see the same core competency in these people, which I boil down to "serious" ,—— what is done, to stay passionate, to be fully committed, to be persistent, to be self-driven, and to continue to learn and evolve. In fact, every line is like this, there is no insider, layman, there is no eternal expert, today we may still be a newcomer, but as long as we can take it seriously, seriously study, we can always do a good job. I think the more basic the ability, the more scarce the value. When I first went to sea, some colleagues around me went abroad to work like travel, not to focus on work, but to enjoy and let go of themselves, such people lack self-drive and sense of purpose, do not have the ability to bear hardships, it is difficult to make achievements.
Zhixiang Network: How do you shape your way of thinking and perspective on problems through years of work experience overseas? And how does it affect your communication and relationship patterns with people?
Yang Weidong: Pluralistic and inclusive. Each country's thinking and habits are different, everyone's style of doing things is also different, we must maintain patience, maintain tolerance, let others play, but to keep the bottom line, keep an eye on the results.
Zhixiang Network: In the business world, what is your idol? What kind of entrepreneur do you want to be?
Yang Weidong: Chu Shijian. First of all, for myself, I am a business entrepreneur who attaches great importance to the details of products and operations. Secondly, I like to mingle with the team, just like Chu Likes to drill the workshop with the workers and go to the field with the farmers, and I especially enjoy the feeling of "mingling" with the local team - collecting information, analyzing data, discussing strategies, and even the roadside stall after working overtime at night, I think it is very fulfilling. I hope to be able to do everything I like seriously at different stages of my life. It's a big challenge, but it's a lot of fun.