Those adults who have truly eaten happy paradise meals have received the limited happiness that comes with fast food toys.
The city of Apalit in the Province of Panpanga, Philippines, is located northwest of the capital Manila, home to artist Parsif Lugar. From the outside, his three-storey small house is only a detached mansion that is slightly more luxurious than the surrounding residences, but if you dare to enter, you will find that there is actually a hole in the inside.
From the outside, Pacifer's home looks like a three-storey detached villa that is more grand than the surrounding residences, but inside there is a hole in the sky
The building is occupied by a huge number of fast food toys.
Toys spread from the floor to the wall, in large numbers and with eclectic shapes. Some are stacked on top of each other and are almost ceiling high, a few are fortunate enough to be stored in cabinets, and many more are piled up in the room, which is simply a fast food toy version of the bubble ball ocean, and adults can also jump into it.
Parsific Lugar is in the middle, with an arm-length McDonald's uncle hovering over his belly, surrounded by plastic minions, Disney tiggers, hamburger-shaped dolls, and pirated Mickeys. He smiled broadly and richly, next to him a guinness world record certificate issued in 2014, proving that Pacifer's fast food toy collection has exceeded 10,000 pieces, making it the largest collection of fast food toys in the world.
Pacifer and his "most collected fast food toy" Guinness World Record attest
The 50-something uncle likes to wear casual shirts that are popular all year round, and his hairstyle is messy, looking no different from any middle-aged man he meets on the streets of the Philippines. And when other men choose to "sit in the car for a while before going home", Pacifer can use this place as an old boy's own place, evoking the childlike heart and the good memories of the past that lead to the mysterious and never-ending island indefinitely.
Although Western media outlets have called him a graphic artist in their coverage of Pasifer Lugar, even a careful search on the Internet can make it difficult to discover his work. Compared with the artist, the "invisible rich" may be the more explicit identity of Parsif. Being rich and willful is not to say that he ate so many children's fast food with toys at such a young age, but that he always had room for such a large collection. According to Pacife himself, the three-story house was now built specifically for the purpose of collecting toys.
Collecting fast food toys, Pacifer has been insisting on it for almost half a century, and they are like the prototype of "trendy toys", enough to dominate the amateur energy of the previous generation of young people.
"I own all these toys"
Fast food toys first appeared in the United States in the seventies, McDonald's and the top film and television IP "Star Trek" cooperation, the first to add theme toys in the package, the children of the old American family exploded at once, had to let the mother buy a happy paradise meal with a plastic interstellar walkie-talkie. Since then, the model of fast food x big IP has been out of control, "Toy Story", "Minion", "Pokémon", etc., as long as it is a popular image, there will be children who flock to them as a popular collection. There is also a brother who eats KFC to help collect toys on salted fish, and he makes money by sharing calories for others.
As time passed, the children of that year grew older, and the fast food toy collection gradually became a tradition and a habit.
A set of McDonald's x Star Trek toys that makes the children of the old Mei family crazy for fast food
"They're more like storytellers than normal toys." This statement from Pacife answers the question well: Why do these people prefer fast food toys?
Fast food toys tend to have a specific release year than the toys available everywhere in the mall, and these toys with unique IPs and shapes are like the entrance to the time shuttle, taking everyone back to a specific experience related to it in their memory.
Just like today, Pacife can still accurately recall the moment of getting each toy and the corresponding past. A netizen posted on weibo "Millennium Bot" and said, "Daddy runs more than n stores a day to help me eat a set of fast food every time." I thought there wasn't much until I poured it out, but I found out that Dad had eaten so many children's meals for me." More fans left a message below: I have also had the one in your picture!
Netizens on Weibo's "Millennium Bot" posted that in order to help him make fast food toys, Dad originally ate so many sets of children's paradise meals.
Therefore, the toys bought in the mall have no soul, and they must be eaten all the way sincerely in order to harvest the happiness of the upper level. It's like buying a Pokémon kettle in the store, although it is normal, but if you eat a Pikachu kettle at KFC, you will think of posting a photo to show off.
And what makes a fast-food toy angry is that, in addition to having a compelling topicality on social media, it may also have unexpected practicality. For example, the "Uchiha Sasuke" that was once included with the McDonald's children's package in Japan, although the eyes are sluggish and the workmanship is rough, but because "anything can top" is popular, now Taobao is less said to be more than 300 yuan a piece, the hottest time even fried to thousands.
The Sasuke toy given by McDonald's in Japan became popular because it could withstand everything, and was named "Evil God Sasuke"
When it comes to fast food toys, there has actually been a lot of controversy. In 2010, the Center for Science in the Public Interest took McDonald's to court, saying its marketing strategy of using toys to attract children led to childhood obesity, "injustice" and "deceptiveness." And fast food toys can only bring short-term happiness to most people, but they can cause continuous pollution and waste of resources to the planet, so there is always a discussion about stopping or improving fast food toys.
But this did not affect the collector's career. In 2009, an 11-year-old McDonald's toy collector made more than £8,000 by auctioning off his toy collection. Mike Fontaine, an American Penn in his 60s, is a huge fan of McDonald's, collecting 7.5 McDonald's souvenirs over the course of nearly half a century, including 11,700 badges and a large number of drink glasses. Similar to Pacifer, Mike Fontaine has built a warehouse of more than 200 square meters, with 389 categories dedicated to these "treasures".
An old American boy, Mike Fontaine, became a collector with a collection around McDonald's
Like the two of them, Pacife has been collecting fast-food toys since he was five years old. He would invite friends to dinner at McDonald's, collect a toy for every fast food, and he would sit down once to assemble the entire collection. He would also take great care of the toys instead of tearing them into pieces.
At present, the number of Paciver's collection has reached 20,000 pieces, and the source of toys involves McDonald's, Burger King, and the happy bee that Filipinos like to see.
Jollibee, Happy Bee. Filipino favorite fast food, on the right is its signature food... Italians also don't recognize the cheese hot dog pasta
When it comes to happy bees, Chinese readers may not be familiar with them, but Filipinos simply feel kind. If you go to the Philippines and ask, whether you are a child or an adult, the happy bee is almost the first choice for fast food in their minds. Not only does the restaurant have the wealth of "buying them if you can't beat them", but it also has a signature dish that no Italian recognizes – cheese hot dog pasta with a lot of sweet sauce.
If you search for the keyword "Jollibee beat Macdonald's" online, you can get today's happiness in the comics where the two fight.
Happy Bee Violently Beats Uncle McDonald's, which is a popular comic book scene in the Philippine fast food industry
In fact, no matter what kind of collection, the cherishing and good use of objects is worth advocating. Currently, one of Paciver's favorite toys is the happy bee's mascot, "Hetty Spaghetti," which his mother gave him in 1988. His dream now is to put his collection on display to the public, or even open a museum, "to give others the opportunity to relive their childhood memories as well."
Like most fun-loving, slow-paced Filipinos, Pacifo faces the sea, blossoms in spring, and (probably) cares about grain and vegetables. And more adults with innocence in their hearts, like him, are also indulging in their own fast food toys.
Pacifer shares videos on his blog about toys, and he knows the origins and stories of each toy