Henan is a major province of China's traditional liquor industry and occupies an important position in China's liquor market. As a traditional liquor province, "no fish, no banquet, no wine, no banquet" is a true portrayal of Henan people's love to drink, they not only love to drink, but also brew. In its heyday, Henan baijiu once occupied the top four shares in the country.
However, now Henan liquor is in trouble, although there are "five golden flowers" (Henan Yangshao Liquor, Credit Shop Old Wine, Henan Wuguchun Liquor, Luoyang Dukang, Henan Huanggou Liquor) and "Five Silver Flowers" (Baofeng Liquor, Henan Shoujiu Group, Jiahu Liquor Group, Henan Songhe Liquor, Henan Caihongfang Liquor), but the national well-known liquor, in addition to Du kang liquor, there is really no.
Old version of Yujiu "Ten Flowers"
In fact, Henan also once had a well-known liquor in the country, when the advertising phrase "in the southeast, southwest, and northwest, good wine in ZhangGong" resounded throughout the north and south of the river, and Zhang Bow wine also jumped into the public vision. According to relevant statistics, the sales of Zhang Bow Wine soared after this, and in the heyday of 1995 to 1997 (26 years ago), the annual revenue reached up to 800 million.
At that time, in order to brew good wines that reached the national standard, ZhangGong Distillery implemented extremely strict winemaking standards, even if it was sorghum, wheat and other brewing raw materials used for winemaking, it was also necessary to use the first class of the national standard. Therefore, it is brewed into a low but not light, low and incomprehensible, low but not turbid Zhang Bow wine, creating a precedent for the "low liquor" of liquor, and becoming famous in Henan, ranking first among the "six golden flowers" of Yujiu.
However, when you see the "Ten Flowers" just selected by Henan this year, it is not difficult to find that Zhang Bow Wine is no longer on the list, and it is no longer the scenery of Henan's "Wine King". The main reasons are the following two points.
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After Zhang Bow wine was on fire, its distillery became a "fragrant feast", and many people wanted to get a good future from it, so all kinds of "Cypriots" and "back doors" led to the winery being "imperial relatives and state relatives". What's worse is that later the company was divided into two, mastering the brewing technology and the trademark rights on the other, and no one let anyone.
As a result, the original brand image of ZhangGong Wine was also fragmented, although later ZhangGong Distillery was taken over by ZhangGong Old Wine, and the suspension of production and closure also occurred successively, making the situation difficult to recover.
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With the continuous development of the liquor market, many well-known liquor brands have begun to "run" all over the country. Brands such as Maotai, Wuliangye, Luzhou Laojiao, Fenjiu, Jian Nanchun and Yanghe have entered the Henan liquor market with different grades of liquor, seizing the market share of local liquors such as Zhanggong liquor.
At present, the news of Zhang Bow wine has been very small, which can not help but make some wine friends who like Zhang Bow wine feel sorry, after all, this is also the memory of a generation. Have you ever drunk Zhang Bow wine?