Text/Shore Qing
Do you know where the world's first SUV was born? Do you know what car is called the "American National Car"? Do you know which brand the Bumblebee's car form in Transformers comes from?
All three of these questions have a common answer – Chevrolet. From 1911 to 2021, Chevrolet has spent 110 years, and the "Golden Bow Tie" logo has become one of the most iconic LOGOs in the global automotive industry, with a total of 252 million cumulative sales worldwide, and now an average of one Chevrolet car is sold every 7.26 seconds.
As an outstanding globally renowned automobile brand, Chevrolet has made countless contributions to the development of the automotive industry in its long development history, and has many pioneering initiatives.
In the mid-1930s, although roads were being built everywhere in the United States, there were still many places surrounded by rough roads, and SUVs were born to meet the needs of these people living in uneven areas.
The world's first SUV manufacturer, it is Chevrolet, the birth of Chevrolet Suburban opened the era of SUV, driving the Chevrolet Suburban on the road, encounter rough road do not have to worry, its independent suspension can bring a more superior handling experience for the driver, to ensure the smoothness of driving.
With the advent of the first SUV, Chevrolet also gradually grew, surpassing Ford in sales and occupying a dominant position. And at this time, the industry myth was created that "someone buys a Chevrolet car every 40 seconds".
Faced with a good situation, Chevrolet took advantage of the victory to chase, released a new model International at this time, and played the slogan of "spending four cylinders to buy a six-cylinder car", insisting that every penny spent by consumers is worth the money.
With its technological leadership, Chevrolet replaced Ford as the nation's leading car brand in the late 1920s, with assembly plants around the world and many models selling well around the world.
Chevrolet has always adhered to the brand spirit of being a fun car life creator, daring to dream and act, and creating the future with dreams. Chevrolet insists on leading the development of the automotive industry and becoming a promoter of technological innovation.
The first model with independent suspension, the first car equipped with a radio, the first to use an automatic transmission, the first to introduce a mechanical fuel injection system, the first to develop an electric vehicle, the first to conduct dummy collision experiments, and the use of airbag technology. All of these pioneering operations were born out of the Chevrolet brand.
In addition to the pioneering reform initiatives in China and China, the well-known "American muscle car" and "Hornet" car form - Camaro, the former sponsor of the Manchester United team, Marilyn Monroe's favorite car, etc., are inextricably linked to Chevrolet, and the brand history involves IP co-branding, film, sports, aviation, racing, public welfare and other fields.
Chevrolet's official encounter with the Chinese market was in 2005, and Chevrolet Jingcheng, a newly created Chevrolet Sail for the home car market, and Chevrolet Jingcheng, a powerful work that entered the mid-level car segment, took the lead in entering people's vision.
At the same time, 100 Shanghai GM Chevrolet special sales and service centers throughout the country have opened one after another, and the distribution and service network covers all provincial capitals. This move also set a record for the most extensive sales and service network coverage when the first batch of new brands in the Chinese automotive industry were launched that year.
Since then, Chevrolet has completely opened up the Chinese market, and in July 2005, with the AVEO Hatchback, it won the Fengyun Car of the Year Award. In June 2010, Chevrolet's new Saiou hatchback and EMT models were launched. During the 2014 Double 11 period, it won the sales championship of the Tmall Mall Double 11 single car brand. In 2016, chevrolet brand officially sponsored the 2016 International Champions Cup China...
Looking back on the past, Chevrolet's development has always been full of passion and challenges, and he has also created brilliant achievements with his strength, continuously promoted the development of the industry, inherited the spirit of innovation, and created the future with dreams.
This year is chevrolet's 110th anniversary, in order to return the support of the majority of users, Chevrolet "send you gold coins brilliant", from now until October 31, buy any model will have the opportunity to win Chevrolet 110th anniversary limited commemorative gold coins, Chevrolet 110th anniversary thanksgiving, open a new chapter of "legend"!