In the past two years, Hunan Satellite TV and Mango TV have paid more attention to solo dramas and self-made dramas.
Fat Man Xunbao learned that before Mango Super Media included "The Next Stop is Happiness", "Mountains and Seas, Ancient Secret Covenants on the Scriptures", "Snails and Yellow Orioles", "In the Name of Family", and "Dear Myself" 5 satellite TV annual key TV series (a total of 221 episodes) into the Mango TV copyright library expansion project. The total contract amount of these five dramas is 853 million yuan, which is lower than the original investment amount of 1.487 billion yuan (that is, 1486.74 million yuan).
The mango five dramas worked well
Fat Man's search for insurance found that "The Next Stop is Happiness" is an urban emotional drama directed by Ding Ziguang and starring Song Qian, Song Weilong and Wang Yaoqing, telling the story of He Fanxing, a successful 32-year-old female elite in the workplace, who continues to grow and gradually progress in family, friendship and love. The drama premiered on Hunan TV on January 26, 2020, and was simultaneously broadcast on Mango TV.
According to public information disclosure, the drama's ratings have reached the top all the way, sitting firmly in the double-network ratings for 24 consecutive championships, becoming the first dual-network and three-domain TV series in 2020 to break 2.
The "Ancient Secret Covenant" is a costume mythological drama directed by Hu Yaozhi, starring Wu Lei and Song Zu'er, and specially invited by Wang Junkai, which tells the story of the ancient times, the chaotic world of nine babies, the self-sacrifice of the five features of gold, wood, water, fire and earth, and the joint efforts to retreat from the enemy. The drama was broadcast on Mango TV and iQiyi on February 9, 2020, and on February 10, 2020, it was broadcast on Hunan Satellite TV.
"Snail and Yellow Oriole Bird" is a youth inspirational drama directed by Liu Junjie, starring Lin Yun and Zhang Xincheng, and starring Ning Huanyu, Ning Li and Fang Yuan, which tells a sweet and romantic youth love story after the encounter between the off-line and confused "piano geek" Fang Xiaohao and the arrogant and poisonous "piano prince" Li Zhenyan. The drama premiered on Hunan Satellite TV on June 21, 2020, and was simultaneously broadcast on Mango TV, iQiyi, and Tencent Video
"In the Name of Family" is directed by Ding Ziguang, starring Tan Songyun and Song Weilong, and Zhang Xincheng specially starred in the youth growth healing drama, which tells the story of 3 children with defects in the original family who form a non-blood family, and the three brothers and sisters support each other in their growth, gradually heal their inner wounds, reconcile with their past selves, and become better people. The series premiered on Hunan TV on August 10, 2020 and aired simultaneously on Mango TV. The drama also won the 2020 Sina Weibo Night Weibo Annual Hot Drama.
In addition, "Dear Myself" is an urban emotional inspirational drama directed by Ding Hei, Fu Cexin and Ren Zhong, starring Liu Shishi and Zhu Yilong, which tells the story of urban youth struggling to change and grow under the siege of experiencing career, family, love and other realities, and finally finding a suitable way of life. The drama premiered on Hunan TV on September 7, 2020, and was simultaneously broadcast on Mango TV.
The industry returned to rationality: 853 million won five dramas
According to the disclosure, the total contract amount of the above five TV series is 853 million yuan. This price is lower than the original planned investment amount of 1.487 billion yuan (i.e. 1486.74 million yuan).
Why? Mango Super Media said that the main reason is that due to the overall impact of the industry, the price of each episode of the 5 satellite TV annual key TV series actually purchased by the company has decreased compared with the previously estimated price of a single episode.
Specifically, it is affected by the return of the overall content copyright price of the industry to rationality.
1. Since the promulgation of the Notice of the State Administration of Radio and Television on Further Strengthening the Management of Radio, Television and Online Audiovisual Literary and Artistic Programs (i.e., the salary limit policy for actors) in 2018, the decline in content production costs has led to a return to rationality in the purchase price of content copyright;
2, the major video websites continue to strengthen the content self-control capabilities, the degree of dependence on external procurement of copyright has declined, to a certain extent, also led to a decline in the price of content copyright procurement.
What to see this year and next? Mango plans to buy 5 new dramas for 850 million
Fat Man looked for insurance, and Mango estimated that the total purchase amount was 851 million yuan to buy five dramas such as "Young Pie 2", and all of them signed copyright purchase agreements.
Specifically, Mango TV's web exclusive copyright drama (as of November 28, 2021):
1, expected to be online in 2022:
"Junior Pi 2" (has signed a copyright purchase agreement, filming, is expected to be completed in the first quarter of 2022)
"The Long River of the World" (has signed a copyright purchase agreement, filming, is expected to be completed in the first quarter of 2022)
"A Day in July" (copyright purchase agreement signed, script writing plans to start up in 2022)
2, expected to be online in 2023:
"It's All Good Times" (copyright purchase agreement signed, script writing plans to start in 2022)
"Young White Horse Drunken Spring Breeze" (has signed a copyright procurement agreement, casting, planned to start in 2022)