Born in 1886, the American business legend started from a pharmacy in Atlanta to the world's largest full-service beverage company, selling well in more than 200 countries and regions, providing consumers with more than 500 brands of beverage choices. The four words "Coca-Cola" have become one of the most widely spread words in the world. From the initial sale of 9 cups a day, to now sell 1.9 billion cups of its beverages a day.
He has been in space, praised the universe Internet celebrities, "stock god" to celebrate the birthday, "portrait" sold 240 million yuan, and often was photographed with the president's celebrities intimate photos! All kinds of extraordinary experiences come from Coca-Cola.
Turn a "weird old man" into a global IP,
Who dares to say it's redder than Santa Claus?
Every year in December, the world's reddest old man is none other than Santa Claus. But his image is not the same as we are familiar with today, the image is changeable, the painting style is clear...
In 1931, Coca-Cola invited an illustrator to design a Christmas poster, the new shape of Santa Claus red, white beard, smile, quickly became the United States of the people love beans, with a strong marketing offensive, "Coca-Cola version" Santa Claus gradually fixed in people's minds, and passed down to this day, is one of the most familiar IP of the earth.
Drinks that don't love sports are not good sponsors,
Venture capital, unique vision!
In 1928 and 1950, Coca-Cola looked at the Olympic Games and the World Cup, which were still in its infancy, and boldly made the first round of "venture capital", and was one of the few top sponsors who supported the Olympic Games and the FIFA World Cup at the same time, and was also the earliest supporter.
The most bullish government order in history,
World War II sent 5 billion bottles of "takeaway" around the world
During World War II, General Eisenhower "placed orders" through secret telegrams, asking for Coca-Cola for the U.S. military to boost morale. Coca-Cola does not hesitate to work hard, sending "takeaway" all over the world, whether it is a North African spy movie, or a fight on Iwo Jima, as long as 5 cents, the stationed US troops can buy it. Refreshing drinks not only alleviate the pain of war, but also become the sustenance of American soldiers for their hometown.
Fashion art celebrities rush to "make clothes" for TA
In 1915, in order to crack down on the endless stream of cottage goods, the Coca-Cola arc bottle turned out to be the most recognized bottle shape in the world today.
The graceful "posture" of the curved bottle inspired many art celebrities to rush to design "chinese clothes" for TA portraits, including pop master Andy Warhol, "Lafayette" Karl Lagerfeld, design genius Marc Jacobs, etc., and also walked the catwalk at Milan Fashion Week!
The first "non-human" on the cover of Time Magazine
In 1951, The American Time Magazine, which always only used people photos as the cover, broke the ground with Coca-Cola as the "person of the storm", and was the first consumer brand to "make headlines" in this magazine.
(First time on the cover of Time Magazine)
On the beach fashion girls of the awkward styling sharps,
Don't spend money on cameos in N multi-film and television dramas
In 1927, Coca-Cola first entered China and immediately became the favorite of fashionable people of the year, which can be called the "home must- and "tough styling tool" of Shanghai celebrities. In many film and television works set in old Shanghai, The figure of Coca-Cola belongs to the "standard".
Vanguard of reform and opening up,
The first international brands to return to the Chinese market
In January 1979, just over 20 days after the establishment of diplomatic relations between China and the United States, 3,000 boxes of Coca-Cola arrived in Beijing and Guangzhou, becoming the first international brand to return to China.
So powerful, why don't you go to heaven!
The first soft drink in human history to be drunk in outer space
In 1985, for the "welfare" of astronauts, it spent 2.5 million US dollars to develop the geek fan space tank, which was successfully tested on the "Discoverer" space shuttle, becoming the first soft drink to drink in outer space.
"Stock God" celebrates his birthday, and Buffett acts as a spokesperson
"Stock God" Buffett has publicly said that he loves Coca-Cola the most many times, and has previously endorsed his favorite "cherry flavor Coca-Cola" in China.
At the previous shareholders' meeting, it was still said that Coca-Cola was a very good drink. This all-round love is not only reflected in the fact that coca-cola stock has always been held, but also on Coca-Cola's birthday, singing for it, saying that it is going to "please drink a bottle of Coca-Cola in the world", full of love.
A century-old legend, with the development of the times, growing in continuous innovation, every day is a new departure, to those who are extraordinary in the ordinary!
Source: Coca-Cola