After the boss found that 6 customers had eaten 154 crabs in the store, he shook his head and said: "Lost!"
The "6 girls eat 154 crabs" incident occurred in Anqing, Anhui Province, on the same day, 6 girls walked into a cafeteria and then began to eat crabs. The 6 girls contracted the entire crab area, and after eating 154 crabs, they also put the crab shells on the table, showing a gesture of demonstrating with the boss.
In this regard, some people believe that no matter how customers consume, they can't play the routine of the merchant, so for the 6 girls' approach, not only do not have any accusations, but also think that it is very relieved.
But in fact, the behavior of these 6 girls has made the merchant lose money, according to the lowest cost, a girl ate 25 crabs, the amount has exceeded three hundred yuan. So when the boss found that 6 girls had eaten 154 crabs, he would sincerely say a word: lost!
For a time, the matter of 6 girls eating crabs was on the hot search, netizens have expressed their personal opinions, and the comment area is not lively. But think about it carefully, this matter is the same as the "17 yuan to eat Haidilao" in that year, if all consumers do this, have you ever thought about what the consequences will be?
1, 17 yuan can eat Haidilao? Unheard
When the "17 yuan to eat haidilao" incident was exposed that year, many people felt incredible. Because according to the normal consumption, Haidilao's per capita consumption is about 100 yuan, if it is a group of people eating together, a meal is more than 500 or 600 yuan. However, some people only spent 17 yuan to eat a haidilao, so people were curious about it at the time, how did this work?
It turned out that this netizen only ordered a water pot at that time, plus a fishing noodle, and a small ingredient, totaling 17 yuan. Of course, only ordered such a little thing must not be enough to eat, this netizen after ordering these, began to eat Haidilao's free snacks, as well as fruits and cold vegetables, these things are enough to fill the hunger, so there is no need to order other things, just eat free food to support the full out of the restaurant.
After the "17 yuan to eat Haidilao" incident caused heated discussions, many consumers began to follow suit, and even competed to see who spent less money. Subsequently, there were more than a dozen yuan to eat Haidilao Raiders, and 4 people spent more than seventy yuan in Haidilao to eat enough.
In fact, whether it is 17 yuan to eat Haidilao, or other raiders, their trick is only one, that is, to take Haidilao's free food. Especially Haidilao's beef grains, by these consumers as the main meal to eat, some consumers arrived in the store, they ate beef grains, and even "invented" the "Haidilao beef grain rice bowl", the beef plate hollowed out, other consumers can not catch a grain at all.
Their approach is like the rhythm of fishing the seabed to eat yellow. However, the merchants are very helpless, especially Haidilao has become famous throughout the country, when the reporter interviewed how the person in charge of Haidilao viewed these phenomena, the official can only respond to "customers can eat whatever they want."
In fact, it is helpless for merchants to make such a response, on the one hand, if all consumers have followed suit, they will definitely lose money over time. On the other hand, consumers do not violate the law, there is no waste, so the merchant can not find anything wrong, can only stand in the position of the consumer to speak.
But after these things happen, is there really no adverse effect? The answer, of course, is no.
2, when consumers are "wool", merchants also have to make adjustments
Haidilao immediately made corresponding adjustments when it realized that many consumers were following the trend of "silk wool". Later, some consumers found that when they went to Haidilao to eat, they could no longer eat authentic beef grains, but were replaced by beef pellets made of vegetarian meat. As for why, the answer is self-evident, and merchants have to consider the cost issue.
In fact, this phenomenon is not unique, Pizza Hut has also suffered the same fate. At that time, Pizza Hut launched a salad buffet, and any customer who came into the restaurant to eat could eat a free plate of salad. Since the limited edition is one plate, most customers only add one plate according to the regulations.
But later on the Internet, it was revealed that some consumers stacked the fruits in a plate, and even folded them into a "tower", so that eating is also a plate, and eating a whole plate of fruit salad, I am afraid I can't eat anything else. Subsequently, many consumers began to follow the trend of "wool", have followed this practice, for a time, the Internet began to prevail "Pizza Hut fruit tower", consumers will also compete with each other, to see who stacked the tower higher.
It was at this time that Pizza Hut thought of a way to stop losses in time. Pizza Hut announced that it will no longer provide self-service fruit salad, and after this benefit disappeared, the most disappointed people are not merchants, but consumers.
Whether it is 6 girls eating 154 crabs or 17 yuan eating Haidilao, in fact, these consumers are not unable to afford to spend, because only consumers who often eat will think of using this way to "shave wool". Some consumers have a house and a car at home, and their lives are rich, but they are still taking advantage of this little advantage.
Consumers think that this is just taking advantage of the business, in fact, it is a big mistake, and it is still the consumer who is taken advantage of. Because the merchant will take into account their own interests, when a large number of consumers begin to "shear the wool", the first reaction of the merchant is naturally to stop the loss in time and stop providing benefits for consumers. So for the average consumer, this is undoubtedly bad news, they are the real deprivation of welfare.
3, take advantage of the small, eat big losses
Many people think that it is foolish to have a bargain and not to take advantage of it. Under the influence of this kind of thinking, there will be a lot of acts of taking advantage of small profits, and even some people are proud of it. Six girls eating 154 crabs and 17 yuan eating Haidilao are typical phenomena. Consumers think that this is to take advantage of the situation, and even began to follow suit, in fact, they forgot an old saying: take advantage of the small and eat the big loss!
Consumers think that merchants have routines, and merchants are the most calculating, so no matter how to "shear" is not excessive, it can even be a model for other consumers. But when this trend begins to prevail and everyone is counting merchants, merchants will not wait to be "wooled", but will immediately make adjustments, reduce benefits, and even no longer send benefits.
If this is the case in the long run, it is the consumer who really suffers the loss, and the consumer enters the store to take advantage, but reminds the merchant to no longer set benefits. In this way, the cost of the merchant is low, and the benefits that consumers can have begin to decrease, or even disappear, because small losses are the reason!