Eight treasure duck in the old Shanghai Hotel, pure vegetarian dish bun in Songyue Lou, Su-style soup noodles in Songhe Tower... They are all well-known fist products that can only be eaten in the past; but from now on, consumers can also buy them from online or offline stores. On the 18th, Yuyuan Culture and Food Group launched the "True Taste" brand, which for the first time made the classic products of Yuyuan Garden into pre-packaged foods that are convenient for purchase.
Yuyuan Culture And Catering Group has a number of long-established brands, and every house has fist products. Taking the Eight Treasure Duck of the Old Hotel in Shanghai as an example, the annual sales of a single store in Yuyuan Garden alone exceeded 10,000. But for a long time, these long-established products were only suitable for tasting in the store. However, the pace of modern people's lives is getting faster and faster, especially many young people have become accustomed to the consumption model of "moving their fingers and delivering to their doors". In order to adapt to the new consumer demand, Yuyuan Culture and Catering Group has led its time-honored brands to launch time-honored gourmet products that consumers can quickly and easily taste at home.
The Babao duck of the old hotel in Shanghai is one of the main products. The product development team of "True Taste" has updated the design of Babao Duck, and introduced the ambient packaging through process improvement, so that consumers can easily steam it and eat it and save it when they buy it home. The pre-packaged Babao duck is nearly 1/3 smaller in size and is more suitable for 1 to 3 people, which is very suitable for daily consumption.
Another main product is the Suzhou Songhe Tower's Su-style noodle series. Founded in the early years of the Qianlong Dynasty, Songhe Tower has a history of more than 260 years, forming two mature business types of Songhe Tower and Songhe Tower Noodle Restaurant, of which the noodle shop business has successively entered the core business circles of Shanghai, Beijing, Suzhou, Shenzhen, Nanjing, Wuxi and other places, and this year the chain stores have exceeded 50, behind the rapid chain is the supply chain advantage brought about by the high standardization of products. The launch of the "real taste" Su-style soup noodle series, noodles using 30% of the wheat core production, the use of vacuum and noodle technology to make it fully mixed evenly, and then through the seven-way rolling technology to make the noodles more ribbed, and finally baked in an environment of 50-60 ° C for about 40 minutes, to make a diameter of about 1 mm semi-dry noodles, to achieve "lock fresh" effect at the same time, the taste is closer to the flavor of dine-in. A bag of Su-style semi-dried noodles, a large piece of stewed meat, a package of soup and vegetable buns, about 5 minutes, a bowl of Su-style stewed meat noodles from Songhe Tower can be easily reproduced at home! In addition, there are also noodle toppings such as Babao hot sauce and mushroom oyster sauce, which are popular among Shanghainese, and the price of each box ranges from 15-30 yuan.
"True Taste" is currently sold on online platforms such as the Tmall flagship store and Mini Program of the Old City God Temple, and has simultaneously settled in offline supermarkets including Hema, OLE, and Yapinjia. Zhang Ying, general manager of the innovation division of Yuyuan Culture and Catering Group, said that the core advantages of the long-established brand lie in product stability and brand awareness, and at the same time can convey a city's unique customs and cultural history. A signboard is a legend; a famous Shanghai dish is also a Shanghai souvenir, hoping that the "Real Taste" brand can also develop into a Shanghai souvenir.
Together with Nanxiang Mantou Shop, Green Wave Gallery, Songhe Tower and other time-honored brands, "True Taste Home" will be unveiled in the centennial Huazhang District of the Shanghai City Pavilion in the upcoming China International Import Expo, presenting a new choice for Chinese and foreign guests to experience Shanghai's time-honored food in one stop.
Column Editor-in-Chief: Tang Ye Text Editor: Tang Ye
Source: Author: Tang Ye