Yangjiang appeared a rich man: to build the country's largest jelly pudding production enterprise, worth 5.8 billion
Recommended words: Yangjiang is a prefecture-level city in Guangdong Province, with the reputation of "the hometown of China's hot springs", "the capital of Chinese oysters" and "the city of Chinese poetry".
It is worth mentioning that Yangjiang not only has a deep cultural heritage, the natural scenery is also intoxicating, here the mountains and seas are excellent, the scenery is beautiful, with China's top ten most beautiful islands, the first batch of national marine parks Hailing Island, is now a "net red punch card" for tourists across the country.
The latest data show that in the first half of 2021, the GDP of Yangjiang City was 71.932 billion yuan, an increase of 15.3% year-on-year, an average growth of 8.0% in two years, and the economic development continued to improve.
As the saying goes, one side of the water and soil to support the other side, in Yangjiang, a feng shui treasure land with profound cultural heritage and beautiful scenery, naturally has also bred many excellent entrepreneurs. Among them, the more well-known ones are Wang Haibo, chairman of Guangdong Lingxiao Pump Industry, Huang Deman, CEO of Vienna Hotel Group, Huang Wei of Shenzhen New World Group, Yuan Zhimin, chairman of Guangzhou Kingfa Technology, and so on.
However, in addition to the above-mentioned rich people, Xiaobian also found a newly emerging Yangjiang entrepreneur on the latest "Forbes Real-time Rich List" in 2021, his name is Li Yongjun. On the list, Li Yongjun's personal wealth is 5.8 billion yuan.
So, what is the origin of Li Yongjun?
Encyclopedia information shows: Li Yongjun, chairman of Xizhilang Group, Guangdong Yangjiang people, graduated from Shanghai Ocean University. (Formerly Shanghai Fisheries University).
And a lot of his wealth today comes from the Kishiro Group that he single-handedly built.
To give you a brief introduction, Guangdong Xizhilang Group Co., Ltd. has a number of well-known brands such as "Xizhilang", "Good Time", "Yorome", etc., is the world's largest jelly pudding professional production and sales enterprises, and is also the largest ready-to-eat seaweed and milk tea production enterprises in China.
<h1 class="pgc-h-arrow-right" data-track="11" > the legendary experience of Working boy from the factory, counterattacking to the Yangjiang rich man, Li Yongjun</h1>
Li Yongjun is a very low-key person, and he rarely participates in media interviews for many years, so it is difficult for everyone to find detailed life experiences about him on the Internet.
However, after many searches by Xiaobian, some clues about this person were found.
According to relevant media reports, Li Yongjun was born in an unknown date and worked as a promoter in a Taiwanese food company after graduating from university. It was this experience that made him understand that jelly series products are very popular with customers in China. After some understanding, Li Yongjun also found that there are not many enterprises producing jelly in the mainland, so he came up with the idea of leaving his job to start a business.
After accumulating a certain amount of contacts in the industry, in 1993, Li Yongjun and his brothers borrowed from the east and west together, took out a total of 400,000 yuan of start-up funds, and founded the Xizhilang Group, which is mainly engaged in jelly production business.
Thanks to his previous product promotion experience, Li Yongjun found that consumers are happy to buy products that they often hear and see in their lives, so he came up with the idea of building Xizhilang into a well-known jelly brand in China.
Under the guidance of this marketing concept, Kishiro Jelly soon stood out in the market and became a leader in the field of jelly.
Then, Li Yongjun concocted the same method and successively created products such as "Good Time" and "Youlemei". In the process of marketing, these well-known products have all invited endorsements from big-name celebrities without exception, forming a good reputation among consumer groups.
Today, the Kishiro Group is becoming more and more powerful under the leadership of Li Yongjun. According to the data, its revenue in 2020 exceeded the mark of 10 billion yuan, and its market scope has expanded from domestic to many countries in Southeast Asia, and Li Yongjun has become a real "jelly king".
I don't know if everyone is optimistic about the future development of Kinoro Group?