Beijing News (reporter Wang Ping) February 5, there are still 4 days before the 15th Lantern Festival of the first month. In front of the new year goods greenhouse of the long-established Jinfang Lantern, there is no hundreds of meters long queue. Although there were only a dozen or so customers queuing up at most, the staff kept shouting", "Please pull away from the queue, don't get closer." Liu Chunping, manager of Jinfang Snacks, said that at present, Jinfang has increased online network sales, flash delivery, increased sales points, and entered the community to facilitate residents to buy, so that customers try not to go out and run as little as possible.
Beijing News reporter Wang Ping photographed
A citizen told reporters that he bought Jinfang's Lantern every year, "Last year I queued for two and a half hours, and the queue could not see the head at a glance." Now I estimate that I can buy it in five minutes. "When he came out of the house, he planned to buy two pounds, but now he wants to buy more." I think it's not easy for everyone, come to buy more, put the refrigerator to freeze. The Lantern Festival still has to eat the Lantern Festival, so that there is a feeling of festival. ”
Liu Chunping told reporters that years ago, Jinfang had prepared about 350,000 pounds of stuffing equivalent to last year. Although the epidemic has a considerable impact on sales, because the sales time of Jinfang Lantern has begun since November last year, many people also planned to go out for the holidays and bought the Lantern in advance. Therefore, the sales volume of Jinfang Lantern reached about half of the overall sales volume a few years ago. "At this time in previous years, we would continue to mill rice and hire about forty or fifty lantern masters, but now these have stopped."
Jinfang's Lantern sale this year includes assortment, black sesame, cocoa, blueberry, hawthorn, osmanthus and other fillings, all sold on the same day of production. Liu Chunping said that in the past, she was anxious at this time because she was always afraid that there were too many people queuing up, and she always had to look at the goods that were not enough, and she had to quickly tell people "Don't queue up, there is no." "But since the door opens in the morning, we will arrange at least two or three employees, always reminding everyone that when queuing, people should pull away from each other by one meter." It is understood that the sales time of Jinfang Lantern this year began from 6 a.m. to 8 p.m., and everyone can buy it at the wrong peak.
In addition to on-site purchases, jinfang lantern has increased network sales at present, and it can be delivered in time through flash delivery. At the same time, Jinfang has also added three sales points in Douban Hutong South Bean Sprout Mosque, Huashi Aijia Supermarket and Shazikou Aijia Supermarket. In addition, Jinfang is in contact with the surrounding communities and is expected to sell in the community at different times, so that customers do not run far.
Beijing News reporter Wang Ping
Edited by Li Yang Proofreader Li Shihui