As a native of Guilin
It is estimated that everyone has a common interest
Walk to a powder shop
A bowl of Guilin rice noodles
According to statistics, by the end of 2020
Guilin rice noodles are sold offline in physical stores
There are more than 3,000 in Guilin
Imagined
Guilin people really love to eat Guilin rice noodles
The scale commercialization of Guilin rice noodles was in the late Qing Dynasty and the beginning of the People's Republic
Among the books and literature that reporters can consult, the scale commercialization of Guilin rice noodles occurred in the late Qing Dynasty and the beginning of the People's Republic. Qin Huiyue, president of the Municipal Rice Noodle Industry Association, introduced that in the late Qing Dynasty and the beginning of the people, many vendors carried their burdens to the streets and alleys to sell rice noodles, known as "burden rice noodles". At that time, there were dozens of famous rice noodle vendors, such as Mazi Fubao in Shuidongmen, Lao Tang in Dongxiang, Qijiu at the South Gate, and Laoyang at Wenchangmen... There are relatively fixed lines for rice noodles to go out, which street to take, where to park, which to send, and the light car is familiar with the road.
Guilin rice noodles have shifted from rice noodle stalls and shops to chain stores
According to the old Guilin people recall, at that time the rice noodle shop had the form of shops, there were also stalls in the vegetable market, the price of two or two vegetarian powder was about 8 cents, the family conditions were good, would choose to add a little meat to the powder, the price was about one dime and two, and the salary at that time was about thirty yuan. "In the 1980s, everyone's purse gradually swelled up, life generally improved, rice noodles slowly became a common breakfast, and rice noodles at that time were also meat by default."
Minggui Rice Noodles founder Long Fusun opened his first rice noodle shop in the early 1980s. He told reporters that in order to facilitate diners to remember, he deliberately hung a sign at the entrance of the store, which was still a trendy marketing method at the time, "Probably in the early 90s, the rice noodle shops in the city basically had store names." After that, the rice noodle shop basically had a façade, and the rice noodle stall slowly disappeared. ”
Qin Huiyue, president of the Municipal Rice Noodle Industry Association, said that after the rice noodle shops have increased, the competition has become increasingly fierce, and gradually spawned brands. Around 2005, Guilin rice noodles began to appear branding operations. At that time, guilin rice noodles were basically operated in the form of a single store, and Ritou Huo Rice Noodles and Chongshan Rice Noodles took the lead in opening a chain store in Guilin. Since then, some other rice noodle shops have also begun to try to operate as chain stores.
Opening a store in guilin rice noodles in the area is challenging
After opening a local chain store, in order to promote authentic Guilin rice noodles to more areas outside of Guilin, in 2019, Long Fusun began to open rice noodle shops to other cities in the region. Despite the experience of opening a local chain, opening a store in other cities is still a challenge.
He said that to become a chain brand, there must be standardized management in terms of production, service, training, etc., and a special management team is needed, so the cost of opening a chain store is higher than that of a single store. "Now offline rice noodle shops or 'mom-and-pop shops' account for the mainstream, these stores have low costs, the price of Guilin rice noodles on the market is also low, but normally, the cost of a bowl of flour is about 4 pieces, but also to count labor, rent, water and electricity and other expenses, which is very unfavorable for chain stores, and the profit is too low to make rice noodle shops difficult to make bigger."
Opening a chain store in the local area still has to face these problems, and the difficulty encountered in opening a chain store in a foreign country is even greater. Long Fusun said that in order to ensure the quality and authentic taste of Guilin rice noodles, the raw materials needed for stores are transported from Guilin, and the transportation cost is high. In addition, it is necessary to set up a new management team to open stores in other places, but there is a lack of talents, and due to the lack of understanding of the market in other places, there are also certain problems in site selection.
Although the number of stores opened in other places has gradually increased, Long Fusun is still relatively conservative about this, and his stores are currently only open in Guangxi.
The road to building the Guilin rice noodle brand has a long way to go
Presumably a lot of people are out of town
I have also seen Guilin rice noodle shops
But I always feel that I am missing a little taste
Or it doesn't feel authentic
Guilin rice noodles want to go out
Expand brand benefits
Heavy responsibilities
In the view of the person in charge Qin Huiyue, Guilin rice noodles want to go out, the most important thing is to solve the problem of moisturizing and freshening rice noodles, in 2016, the company made a breakthrough in guilin rice noodles preservation technology, and the shelf life of fresh and wet rice noodles was as long as 12 months. In this way, the shelf life of fresh and wet rice noodles has the same shelf life as instant rice noodles and instant noodles, which also makes prepackaged Guilin rice noodles competitive. In 2017, Guilin rice noodles prepackaged rice noodles officially entered the market and sold to other cities.
In this way, the industrialization of Guilin rice noodles has achieved certain results. The reporter learned from the Municipal Bureau of Industry and Information Technology that by the end of 2020, there are more than 6,000 enterprises and individual industrial and commercial households producing and selling rice noodles in Guilin, more than 106 production and processing enterprises, 31 pre-packaged rice noodle enterprises, and the annual output value or sales of the whole industry is nearly 10 billion yuan. Among them, the prepackaged rice noodle production enterprises represented by Sanyang, Rice Noodles, Nissin, Fanba and other companies have an annual total production capacity of about 200 million boxes and achieve sales of nearly 1 billion yuan.
However, at present, the rice noodle industry in Guilin still has problems such as low level of "industrialization, scale and standardization", and is in a state of "relative saturation in the city, insufficient expansion outside the city; rapid offline development and lagging behind online development". Qin Huiyue said, "In addition to categories, Guilin rice noodles must also have brands, and some brands should be promoted to become well-known brands and support leading enterprises, which is more conducive to the development of the industry." ”
In the future, Guilin rice noodles will do the same
In recent years, Guilin has taken corresponding measures to promote Guilin rice noodles to go out and open up online sales markets. In the next step, the "Guilin Rice Noodle Industry Development Plan (2019-2025)" and the support policies for the development of the Rice Noodle Industry in Guilin will be formulated as soon as possible, and the support policies for the development of the Rice Noodle Industry in Guilin will be formulated as soon as possible, and the construction of central kitchens and distribution centers outside the city will be further promoted, chain rice noodle shops will be opened, sales outlets will be set up, sales networks will be established and improved, and Guilin rice noodle enterprises will be supported to carry out export product certification, cooperate with large enterprises at home and abroad, and expand the scale of production and sales.
At the same time, we will continue to cultivate and protect the Guilin rice noodle brand, increase online and offline publicity and promotion, accelerate the construction of the Guilin Rice Noodle Industrial Park, grasp the implementation of relevant standards for the whole industrial chain of Guilin rice noodles, and strengthen the management of the whole process of the rice noodle industry to help the Guilin rice noodle industry go further and better.
Source: Reporter Tang Jiyun
Produced by the New Media Operation Department of Guilin Daily