Qilu Network Lightning News, September 18, the 23rd Binzhou Winter Jujube Festival will be held from September 20 to October 20. This morning, the launching ceremony and press conference of the 23rd Binzhou Winter Jujube Festival opened in Jinan, and Ms. Chen Yujuan, deputy secretary of the Party Committee of Zhanhua District, promoted and released the brand of Jujube.
In recent years, in order to accelerate the transformation and upgrading of the winter jujube industry and enhance the brand image of winter jujube, As the hometown of winter jujube and the birthplace of winter jujube, Diphua has proposed "winter jujube secondary entrepreneurship" and formulated a new brand image of "dipping winter jujube".
In the golden autumn of September, the winter dates enter the harvest season. A mature winter jujube looks like a miniature version of the earth, the red halo on the surface of the winter jujube is like the land plate on the earth, and the yellow part is like the ocean plate, refracting the yellow warm light under the sun. The idea of "dipping winter dates - one date and one world" came from this.
In terms of design, the shape of the logo is taken from a real "Dipping Winter No. 2" winter date. From a distance, it is a very ripe, crisp and sweet winter date; up close, the date hides a complete map of the world, and on it hangs crystal clear dewdrops in the early autumn morning.
"Sweet and crispy aroma attracts guests from all over the world, meet a date and a world". From the concept point of view, "one date and one world" is pinned on the hope that while allowing more diners to taste the crisp and sweet and delicious taste, it can also harvest more feelings about the world, life and happiness, and also expresses the expectation of "secondary entrepreneurship" of winter dates, as well as the determination to let this "high-quality agricultural product" that represents the quality and spirit of Shandong go abroad and go to the world.
Lightning News editor Li Jinyan reports