Brine flavor is deeply loved by the Chinese people, especially in the major domestic vegetable markets next to its figure, to the taste of the absolute taste, Zhou Black Duck, Huang Shanghuang as the representative of the "brine three giants" is in the streets and alleys of various cities can see its characteristic stores.
I haven't eaten brine for a long time, yesterday after work, passing by the door of the community, I bought some duck neck, duck rack and edamame in the store of the tasteless duck neck, I told the clerk that 10 yuan duck neck, 10 yuan duck rack, 8 yuan edamame, I estimated it, 28 yuan to get it done, you can drink two drinks with friends at night.
I also scanned the code in advance, and when I was preparing to pay, the clerk said to me: "Take it, a total of 43 yuan!" ”
I was dumbfounded when I heard it, didn't I say 28 yuan? How did it become 43 dollars?
I haven't bought it after 3 years, and it seems that the taste is still the taste that loves to forcibly add!
Rome was not built in a day, and the forcibly called the delicious duck neck did not fall in a day!
<h1 class="pgc-h-arrow-right" data-track="9" > "buy strong sell" in the brine</h1>
Catering friends who open brine stores said that this phenomenon of forced addition, in the brine market, can be said to be the most conventional operation, and it is also one of the important ways of store revenue composition.
Whether it is a tasteless taste, or the practice of the "three giants of brine" is the same, especially in the case of bulk weighing, often the salesman will force the purchase and sale.
After the waiter is packed, many customers will be hindered by face, unwilling to argue with the clerk, so as to acquiesce to this behavior, suffer a loss once and never buy again next time, which has become a unified psychological phenomenon for many customers.
A netizen said: "What do you mean by that?" I've also encountered even more absolute ones. Once I went to buy brine, I wanted tofu bamboo, and the price that the clerk gave me was the price of fish and tofu, and I asked the price to be wrong. ”
"I didn't expect the waiter to say that the store recently engaged in activities, the price of fish and tofu sold by rotten bamboo, I was dumbfounded, and questioned: Where is the price increase of the activity? The clerk Rao Tou said, sometimes the price is reduced, I asked which price reduction? The clerk said that the price of edamame was reduced, but it was a pity that it sold out today! I was completely convinced, I never went to that store again, and after 3 months, the store became a milk tea shop. ”
<h1 class="pgc-h-arrow-right" data-track="17" > forced to add is the routine of the merchant</h1>
Why is the tasteless duck neck forcibly weighed? In fact, behind this is the original business routine!
Duck neck and brine this kind of food, is not just need snacks, generally only want to drink, or especially want to eat brine, everyone will go to buy, and milk tea is not the same, brine snacks are not addictive mechanism, many young people do not drink milk tea a day are not comfortable, but a year without eating brine is normal.
Not just needed, it means that the customer group that buys brine snacks is very small, and the brine that can be sold in a day is extremely limited, and many brine franchise stores, in order to get more revenue, wait for half a day, and it is difficult to come to a customer.
So the merchants began to routine customers, such as customers to a pound, and finally to the customer 2 pounds, customers to 10 yuan duck neck, and finally to the customer 20 yuan, and even the menu said 35 yuan a pound of duck rack, but sold 45 yuan a pound of price.
Anyway, customers can't see how many pounds it is? The average person's home also does not have a kilogram scale, so the brine merchants began to do a variety of small actions in front of the customer's eyes, the only purpose is to sell a little more brine to customers, the more they sell, the more they earn.
This becomes the unspoken rule routine of the brine shop.
Relying on these routines, the business of brine shops in previous years was very good, but now people's wallets are getting drier and drier, more than 10 yuan, people are very distressed, reducing unnecessary consumption expenditures, and becoming the mainstream consumption concept of many young people.
According to the financial statement data released by Absolute Taste, the performance of stores in 2020 fell by 12.46% compared with 2019, and the business of Absolute Taste stores is gradually declining.
What do you think of this phenomenon of imposition?
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