Actor cross-border insurance creates the second spring of the career Interview with Jin Lili, "Outstanding Manager" of CITIC Prudential Life Beijing Branch

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In the nearly 30 years since the introduction of the insurance agent system in China, tens of millions of insurance agents have become a bridge connecting traditional life insurance and customers, injecting strong strength into the development of China's insurance industry.

At present, in the context of the transformation of the growth mode of the life insurance industry, the optimization of the insurance agent team has become a key factor in the value transformation of insurance companies. In order to improve the quality and efficiency of the insurance agent team, CITIC Prudential Life Beijing Branch advocates "high-quality addition", relying on CITIC Prudential Business School, with "Excellent Manager" training as the core, supplemented by high-level financial support plans, to attract and help high-end talents to start a business again, and realize the value of life in CITIC Prudential Life.

Actress Jin Lili, who has starred in the 87 version of "Dream of the Red Chamber", "Chinese Flight Attendant", "Red Sister-in-law", "Bing Brother and Sister" and "Women's Prison" and many other TV series, is a member of the "Excellent Manager" training.

From an actress to an insurance agent, what exactly made Jin Lili make such a big career transformation? This time, Beiqing Financial interviewed Jin Lili and asked her to tell about the cross-border journey from actor to insurance industry.

Thank you "Jia Yingchun" for changing yourself

In 1983, the crew of "Dream of the Red Chamber", directed by Wang Fulin, was selected as an actor in the national audition. At that time, Jin Lili, who could sing and dance since childhood, had graduated from high school and worked as a telephone operator in a local commune in Hangzhou.

By chance, Jin Lili participated in the interview of the crew of "Dream of the Red Chamber". After the interview, Jin Lili's youth and freshness impressed director Wang Fulin. More than a month later, the crew of "Dream of the Red Chamber" opened a training class in the Red Chamber, asked red experts to give lectures to the actors, and Jin Lili left Hangzhou and came to Beijing alone. After 3 months of training, Jin Lili was arranged to play Miss Jia Fu "Jia Yingchun".

According to Jin Lili, at that time, there were hundreds of people in the crew of "Dream of the Red Chamber", only Jin Lili was a rural hukou, and the others were urban hukou. People in the crew often said to her: "If you don't work hard and don't act well, you have to go back to the countryside to farm." "Jin Lili felt tremendous pressure.

Zhou Yue, an actor who plays "You Sanjie" in the crew, is a warm-hearted person, and she told Jin Lili: "After the filming of "Dream of the Red Chamber", we still have where to go, the acting department of the Shanghai Theater Academy is recruiting, you better try it. ”

Therefore, Jin Lili took advantage of the gap between filming and rushed to the Shanghai Theater Academy to take the professional examination, and passed both of the first and second attempts, but finally fell off the list. After the crew returned to Beijing, Jin Lili learned that the Central Academy of Drama had not yet recruited students, so she participated in the make-up recruitment. In the end, Jin Lili was successfully admitted to the Central Academy of Drama.

After getting the admission letter, the crew of "Dream of the Red Chamber" has been transferred to Chengdu, and Jin Lili rushed from Beijing by train alone, with mixed feelings in her heart. She wanted both school and filming. Going to school can solve the problem of rural hukou, filming can make a name, but fish and bear paws can not be both.

Jin Lili couldn't make up her mind. Director Wang is a responsible director, and for the sake of her future, he agrees to let Jin Lili go to school. He said: "The crew of "Dream of the Red Chamber" can't solve your rural hukou, you go to college, there will be a good future." With the support of director Wang Fulin, Jin Lili embarked on the road to study. In September 1985, Jin Lili and her classmates Gong Li, Shi Ke, Wu Yujuan and Chen Wei became the "Five Golden Flowers" of the 89th session of Chinese Opera.

After graduating from college, Jin Lili starred in the film "The Last Madness", which caused a sensation. In the following ten years, she starred in a series of popular film and television dramas such as "Chinese Flight Attendant", "Monument to the Desert", "Brother Bing Sister", "General Zhang Xueliang", "Red Sister-in-law", "Top Gun" and "Halfway Couple", and won the Best Supporting Actress Award of the "Golden Eagle Award" of Chinese Television.

Jin Lili roughly calculated that she has participated in more than 60 film and television dramas, and all of them are protagonists, but she cannot withstand a supporting role "Jia Yingchun". When everyone talked about Jin Lili, their first reaction was: "Oh, she is an actor who plays 'Jia Yingchun' in "Dream of the Red Chamber". For more than 30 years, Jin Lili has been in contact with the crew of "Dream of the Red Chamber". In Jin Lili's view, it was "Dream of the Red Chamber" that changed her life, and without participating in the role of "Jia Yingchun", she would not have everything she has now.

Connecting with insurance delivers positive energy

Because of the special nature of the actor's work, Jin Lili had no plans to have children until the age of 40.

As a person who likes children, Jin Lili made up her mind in her 40s to become a mother. After having children, Jin Lili put the focus of her life on her children, everything was centered on her daughter, she had not bought a single dress, and when she arrived at the mall, she thought of buying things for her children.

In Jin Lili's view, acting is a profession that requires full dedication. Because of the concern for children, I can't shoot the scene exactly like before, and I will occasionally be distracted. Therefore, Jin Lili decided to temporarily give up acting and take care of the children at home full-time.

It was not until the child went to junior high school and boarded at the school that Jin Lili was freed from the heavy housework. In order to improve herself, Jin Lili entered Peking University for further study.

Jin Lili told Beiqing Finance, "Since participating in "Dream of the Red Chamber", I feel that I have always been very lucky, and there are always noble people around to help. With their help, I gained a lot. ”

But in the eyes of the outside world, Jin Lili is not only lucky, but also the spirit of hard work and the continuous pursuit of a better life. Because she is often grateful for the help of her friends, Jin Lili also warms the people around her with her gentleness and has kindness to all new things.

In 2004, Jin Lili met Jin Chunjuan, business director of CITIC Prudential Life In Beijing. Out of trust in Jin Chunjuan, Jin Lili bought her first insurance without knowing the insurance in particular. With the deepening of communication with Jin Chunjuan, Jin Lili found that insurance can not only support a layer of protective umbrella for health, but also provide old-age security and more financial planning. Since then, Jin Lili has become a big fan of insurance. She not only bought for herself, but also bought multiple insurance for her children, and while having peace of mind, she also reserved sufficient wealth for herself and her children's future.

"If I don't buy insurance, probably these wealth will be gone because of this and that, I think insurance is very important to each of us, it not only protects health, but also keeps your wealth." 」 Jin Lili said. It is precisely because I believe in insurance and believe in Jin Chunjuan. Jin Lili came up with the idea of becoming an insurance agent, hoping to pass on the positive energy of insurance to more people.

Strive to be a "messenger of love" to bring protection to others

Jin Lili admits that although she understands the many benefits of insurance, many people still have prejudices against insurance.

In 1992, the U.S. insurance agent system entered Shanghai, and the first batch of Chinese insurance agents appeared on the Bund in Shanghai. Soon this insurance agent system was emulated by major insurance companies, and then began to gradually develop and grow, and there were nearly 9 million insurance agents in China.

Due to the short development time of China's modern insurance industry and the limited comprehensive quality of early insurance agents, the chaos in the insurance industry occurred frequently, which once lowered the public's image of the insurance industry.

Nowadays, in order to practice the concept of "insurance surname insurance" and return to the essence of insurance, major insurance companies have taken the initiative to change the past "human sea tactics", focus on improving the quality and efficiency of insurance agents, develop high-quality insurance agents, and strive to change the public's understanding of insurance.

Over the years, CITIC Prudential Life Beijing Branch has always adhered to the principle of increasing excellence and education, continuously improving the overall training process, improving the quality of insurance agents, building a high-quality team, and striving to shorten the distance between insurance companies and customers with high-quality services, and enhance customers' sense of trust and identity.

Since 2016, CITIC Prudential Life Beijing Branch has seized market opportunities and implemented the five-year plan of "New North Branch, Great Future" to achieve rapid development, with new policy scale premiums growing by 300%, new policy value premiums growing by 270%, ranking ninth in the capital life insurance market, increasing market share to 4.4%, increasing claim amount by 350%, and shortening the time limit for claim payment to 1.15 days.

In order to move towards the first group in the capital life insurance market, Mr. Chen Zhongde, assistant general manager of CITIC Prudential Life and general manager of Beijing branch, put forward four strategies of "refined management, innovation and efficiency, win-win collaboration and talent training".

Among them, CITIC Prudential Life's unique "Excellent Manager" training is an important part of its talent training. The training aims to help high-quality talents quickly master insurance and related financial, legal, business, etiquette and other aspects of knowledge through up to six months of systematic scientific counseling and training, accumulate customer service experience, and supplement it with high-value financial support policies to support high-quality talents to quickly change the stage of life and achieve initial success in the insurance industry.

At present, CITIC Prudential Life's "Excellent Manager" training has been held for more than 92 sessions, which has cultivated a large number of outstanding newcomers who are loyal to the insurance industry, specialized in financial planning, enthusiastic about customer service and well-known on the international stage, and also provide endless impetus for the rapid development of CITIC Prudential Life. As Mr. Chen Zhongde said, "CITIC Prudential Life is first and foremost a company that cultivates talents, and secondly, it sells insurance products." ”

Lily Jin is part of the "Manager Excellence" program. When sharing her reasons for joining CITIC Prudential Beijing Branch, Jin Lili said that in addition to trusting Jin Chunjuan, she also valued the brand strength, products and services of CITIC Prudential Life. Relying on the two shareholders of Citic Group of China and Prudential Group, a veteran financial group in the United Kingdom, CITIC Prudential Life has provided customers with a package of financial services, gradually achieving coverage of the whole process of public life. As a client of CITIC Prudential Life, Jin Lili also deeply feels the professionalism of CITIC Prudential Life Insurance Agent.

For Jin Lili, it is not easy to become an insurance agent and step out of the field of acting that she is familiar with. Actors don't have to clock in every day from nine to five and have their own time to meet friends. But insurance agents are different, they have strict rules and regulations, and before they enter the job, they must participate in training to focus on learning insurance expertise.

Jin Lili, who used to be able to sleep until she woke up naturally, had to go out at 7 o'clock every morning after joining CITIC Prudential Life Beijing Branch, in order to accurately digest the knowledge she learned every day, Jin Lili also had to continue to study and review the knowledge of insurance after returning home.

Director Jin Chunjuan, Jin Lili's introducer, said that after inviting Jin Lili to join the team, she found that she seemed to be gentle, but she actually had an unusually tough heart. After more than two months of training, she is very serious about her profession, and when she encounters problems that she does not understand, she will consult her peers in time, and she has never been late, and I believe that she will become an excellent insurance agent.

Jin Lili said that although the business level still needs to be improved, most of the friends around her are very supportive of themselves and help them expand their customers. My life has always faced many choices, and now that I have decided to embark on this road, I will stick to it, bring insurance protection to more families, and become the "angel of love" on their insurance road.

Text/Beiqing-Beijing headline reporter Fan Hui and Li Ziman