Digital Financial Services Extend to Villages "Feng Menglong Village Scene" in Suzhou CCB Rural Revitalization Service

□ Reporter Yang Fan of Su Bao

During the National Day, Feng Menglong Village welcomed about 166,000 tourists. Feng Menglong's Former Residence, Feng Menglong Academy, Feng Menglong Memorial Hall... Here, walk the road that Feng Menglong walked in the past, you can also walk into the ancient oil mill, and feel the general ancient method of oil pressing in Feng Menglong's "Selling Oil Lang Monopoly Flower Kui". In addition, water original village tours, immersive script killings, festival lantern festivals, etc. also bring rich cultural experiences.

These are not all the diverse faces of Feng Menglong Village. If you pay attention to the digital YUAN signs in the village, or have a consumer experience of drinking a cup of coffee and buying a bottle of rapeseed oil in the village, the digital financial services from the Suzhou branch of China Construction Bank will present a more three-dimensional "Feng Menglong Village Scene".

"Yunongtong" opens a new window for serving villagers

In January last year, Suzhou CCB set up a Yunongtong service point in the visitor center of Feng Menglong Village, which provides services such as smart government affairs and smart payment. "Choosing the visitor center, on the one hand, is to look at the location in the center of the village, which can better serve the villagers, on the other hand, it is natural to take into account the special attributes of Feng Menglong Village to serve tourists." CcB Xiangcheng Branch is a first-line branch serving Feng Menglong Village, and the subordinate Huangdai Branch has more exclusive staff stationed in the village and has a better understanding of the needs of villagers.

Since then, in order to further deepen the "Yunongtong +" platform service and help sink financial services, the Yunongtong service point in Feng Menglong Village has been upgraded to a comprehensive service point, equipped with intelligent ATM equipment, money counting machines, safes, increased the shanrong poverty alleviation commodity service area, and also handled the "Rural Revitalization - YunongTong Card" for villagers. "At our service points, villagers can use the smart counters configured at the city outlets, and all business except cash business can be handled." The relevant person in charge of the Huangdai Branch of CCB said so.

In addition to convenient financial services, Yunongtong service point has also become a window for CCB 'Yunong Quick Loan' to support the development of agricultural and rural modernization, the staff has repeatedly entered Feng Menglong Village to investigate the needs of farmers and the difficulties they face, through the "government-bank-customer" linkage model, improved the "Yunong Quick Loan" product system, in accordance with the "Internet + agriculture-related big data" and data direct connection as the mainstay, data import as a supplement, through the comprehensive collection, analysis and application of farmers' personal basic information and agriculture-related data, Create a new model of credit business for farmers. For those who meet the access conditions, they can also complete loan application, approval, contract signing, mortgage, disbursement and repayment on their own through electronic channels, which is convenient and fast. At present, the villagers of Feng Menglong Village have successfully applied for nearly 20 "Yunong Fast Loans", and "Decoration Loans" and "Homestead Renovation Loans" have also landed successively to solve the substantive needs of farmers.

The application ecosystem is constantly expanding

In June this year, feng menglong village Yunongtong comprehensive service point upgraded to a model service point, combined with the promotion of digital yuan, the service point was equipped with self-service vending machines, intelligent display screens, etc. The vending machine combined with the CCB Shanrong business brand has listed many poverty alleviation goods and supported digital yuan payment. Starting from the service point, today, the experience scene of the digital yuan has spread throughout the village front and back of the village.

"We helped more than 30 merchants in the village to open digital yuan wallets and open digital yuan acquiring channels to support digital yuan collection." The reporter saw at the scene that the digital yuan propaganda posters, Taiwan cards, etc. can be seen everywhere, such as the mountain song tavern, the hanging branch fruit house, etc. also laid out the digital yuan dynamic payment code card, this payment code card in the collection and payment of both voice broadcast, collection code one-click switching and other functions, the use of digital yuan can achieve payment that is, liquidation, but also exempt from handling fees. The village committee account, the feng menglong joint-stock cooperative account and the Yulong Cultural Tourism Development Co., Ltd. have also opened public wallets and accounts at the Huangdai branch of the CCB, and the digital yuan distribution channels have been opened. In the future, through this account, various digital currency transactions, including stock and gold issuance, can be realized. In order to further promote the online end of Feng MenglongCun cultural and creative products, Feng Menglongcun cultural and creative products will also be listed on the CCB "Shanrong Business Personal Mall" platform, and can also use digital YUAN to pay and enjoy full discounts. "Recently, we have also extended the use of the digital yuan to new areas such as waste recycling, shared umbrellas, shared charging treasures, public bicycles, and charity education."

In the past two days, the country's first "digital consumption to help rural revitalization" hard wallet developed by CCB has been applied in Feng Menglong Village, and the hard wallet supports the "double offline payment" function, which can be "punched" at various "digital consumption" demonstration points in the village. At the same time, CCB and Feng Menglong Village cooperated to develop the mini program "Meet Feng Menglong" is also intensively raised online, after the launch of the Mini Program will be Feng Menglong Village's various leisure, cultural and entertainment scenes will be displayed in a concentrated manner, and embedded in the digital yuan payment function, to achieve online use of digital yuan to buy cruise tickets, book homestays, etc.

There are more "CCB programs" for rural revitalization

"We have been wondering whether CCB can give Suzhou characteristics and CCB characteristics when serving the revitalization of Suzhou countryside, and whether it should give more connotation in addition to traditional financial services." The relevant person in charge of Suzhou CCB told reporters that the "Feng Menglong Village Scene" is a vivid case of the bank's service to rural revitalization, which not only grasps the characteristics of local rural development, digital yuan pilots, and building digital villages, but also integrates the themes of party history study and education, integrity education and so on.

Previously, the Xiangcheng Branch of CCB invited more than 30 local small and medium-sized enterprises to visit the Feng Menglong Memorial Hall, learn the party history documentary, and lead the business development with party building, providing practical solutions for local rural enterprises with the theme of "Party Flag Flying at the Grassroots Level" theme party day activities held with the Huangdai Economic Development Bureau, the Administrative Examination and Approval Bureau and the Taxation Bureau. As of the end of July, Xiangcheng Sub-branch supported the local real economy with practical actions, and added 25 new inclusive loans to the local area compared with the beginning of the year, with an increase of 30 million yuan.

"Combined with the background of the centenary of the founding of the party this year, CCB Suzhou Branch actively built the 'party building +' brand, organically combining party building and helping rural revitalization." Party organizations at all levels of the bank have carried out pairing and co-construction with more than 200 township, village (community) party organizations. The person in charge said so.

Source: Suzhou News Network

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