There is an old Chinese saying: people rely on clothes and horses to saddle, and dogs run with bells.
This old saying comes from the "Awakening to the Everlasting Words" compiled by the late Ming Dynasty literary scholar Feng Menglong, volume I and two counties Ling Jingyi married orphan girl: Buddha is a gold suit, people are clothed, the world's eyes are much shallower, only skin, no bone.
Feng Menglong's words are easy to understand, but humans are indeed "visual animals", and the war maniac Hitler understood this truth very early, and when he formulated the SS uniform, he had only one requirement, that is, he must be handsome, and only handsome military uniforms can attract more people to join the SS.
In terms of military uniforms alone, German uniforms were indeed a focal point in World War II, and the people who designed them were also Hitler's "royal" tailors.
His name was Hugo Boss, born in 1885 in the small town of Metzingen, south of Tugatt, Germany, where his parents owned a small garment factory, a town of only 20,000 people, but the handicraft industry was very developed, and a large number of clothing, shoes and toys were produced every year.
Hugo Boss's family is just a very ordinary garment factory in this town, but his childhood life is still basically worry-free, and Hugo Bosch, who grew up in a garment factory, is also determined to inherit the family business. And carry forward the family business.
Hugo Bosch studied hard, and unlike Hitler who was "dropped out", he was admitted to the ESMOD Ecole étude des École des Fashions in Paris, and after graduation he returned to the town, where he used what he learned to design clothes, but Hugo Bosch soon discovered that he could not even support himself just by designing new clothes.
Faced with this kind of difficulty, Hugo Boss had to start designing overalls, waterproof suits, umbrellas to maintain a basic life, the good times did not last long, in 1914, the First World War began, Hugo Boss did not join the army, but as a business owner, he needed to assist a warplane fund.
After the end of the First World War, Germany as a defeated country signed the Treaty of Versailles, Germany in a few years of war, the economy was dwarfed, in order to repay the reparations, Germany issued a large number of large denominations of paper money, the result caused hyperinflation.
Hugo Boss's garment factory was also hit hard, he had to continue to lose some of the industry, and cut the production of clothes, but the situation did not improve, a huge garment factory finally only six sewing machines, in order to preserve this foundation, Hugo Bosch was forced to close.
At this time, Hitler took advantage of this economic situation, frantically agitated the masses, and by giving speeches everywhere Hitler ascended to the position of Führer, hugo Boss was also influenced by his crazy spirit, joined the Workers' Party (Nazi Party), Hitler was a painter, Hugo Boss was a designer, the two development directions were different, but in aesthetic concepts.
The two had discussed an oil painting, so they got together, Hitler drastically reformed the economy, and he was also forming an army to prepare for war, in order to attract more people, Hitler felt the need to put some effort into military uniforms.
In 1932, Hugo Boss received financial support from Hitler, and he returned to his old business, and in order to meet Hitler's requirements, he invited the artist Carl Dibic and the graphic designer Walter Heck, and together the three of them designed an all-black SS uniform, which was adjusted according to the rank.
Hitler was very satisfied with this, and after the outbreak of World War II, Hugo Boss's order volume increased dramatically, and in order to speed up production, Hugo Boss captured 180 Jews and forced them to work.
In 1940, Hitler formulated the "Barbarossa Plan", the invasion of the Soviet Union, but also put Hitler on the road to rout, on April 30, 1945, Hitler, who did not want to be tried for war, committed suicide in fear of crime, and Hugo Boss was also taken to court for abusing laborers.
He was deprived of the right to operate the factory, and sentenced to 100,000 marks in compensation, 2 years later, Hugo Boss was depressed, his son-in-law took over the factory, and registered HUGO BOSS under the name, hearing boss must be very familiar to many people, now BOSS menswear has become the world's top luxury company.
This company produces men's clothing, perfumes, women's clothing, watches all over the world, there are more than 1,000 stores, I am afraid that no one knows that hugo boss menswear has such a history behind it.