"China's per capita GDP has exceeded $10,000 for two consecutive years, which is an important 'threshold'. In the future, the people's demand for spiritual culture will become more and more intense. Without culture as a foundation, there will be no deep roots in social and economic development. How to show the power of culture in China's social development and economic growth? How to meet the people's needs for culture, so that the masses can enjoy high-quality cultural services and cultural achievements? We still have a great deal of work to do in these areas. ”
Looking forward to the cultural construction of the "Fourteenth Five-Year Plan" period, Zhang Yiwu, member of the National Committee of the Chinese People's Political Consultative Conference and professor of Peking University, said that focusing on the country, China should stimulate consumption, expand domestic demand, and develop the cultural and tourism industry with broad space; looking at the international community, China must tell the Chinese story well, let the world hear the voice of China, and also need to use the dissemination of culture and give play to the role of culture.
This year, the two proposals brought by Zhang Yiwu are closely related to the spiritual and cultural needs of the people. "One proposal proposes to regulate the commercial publicity behavior of Internet education; another proposal proposes to promote the development of the cultural industry in a digital way."
<h1 class="pgc-h-arrow-right" data-track="5" > all aspects of online education should be regulated</h1>
On March 7, 34 sectors of the CPPCC National Committee held consultation meetings and group meetings. In the sector of the China Democratic Progressive Party, where Zhang Yiwu is located, cppcc members have a heated discussion on key issues in the field of basic education, such as reducing the burden of primary and secondary schools, classroom education and extracurricular education.
Most of the members of the China Association for the Promotion of Democracy come from the fields of education, culture, publishing, and media, and Bing Xin, Ye Shengtao, and Zhao Puchu are all representatives of the older generation. At present, many people who hold administrative positions in the education authorities and primary and secondary school teachers have joined the China Association for the Promotion of Democracy. Parties composed of these people will naturally pay more attention to education issues. Zhang Yiwu said.
Standardizing the commercial publicity behavior of Internet education is the direction of the proposal that Zhang Yiwu finally formulated after extensively listening to social conditions and public opinions. "At present, all sectors of society are very concerned about basic education. Parents and the media generally reflect that there are false and exaggerated elements in the Internet advertisements and television advertisements of extracurricular tutoring institutions, which require the education authorities to strengthen supervision and issue some restrictive regulations. ”
The deepening of the reform of China's education system and mechanism and the development of Internet information technology have enabled education to break through the "walls" of classrooms and campuses, and all kinds of online extracurricular tutoring institutions have sprung up before the outlet of "education + Internet". Commercial competition among online educational institutions has intensified, and irregular advertising is not uncommon.
Zhang Yiwu said that the untruthfulness of advertising reflects the irregularity of the operation of the institution, and many behaviors of online educational institutions violate the universal laws of education. "Many online education courses lack the standardized publication and copyright filing process of traditional textbooks, nor have they undergone long-term research and development, academic verification links, and it is very common to arbitrarily move the original teaching system and use foreign teachers with no teaching experience." In order to bring goods or attract attention, some self-media disseminate views that lack scientific verification and teaching theoretical basis, and even over-interpret the national education policy and one-sidedly distort the direction of education. ”
In this regard, Zhang Yiwu suggested that we improve the content review mechanism of the Internet platform, strictly review the qualifications of Internet education practitioners, expose and punish the education and training institutions that employ practitioners who lack relevant qualifications; establish more detailed education advertising and publicity norms and guidance opinions, and conduct special legal and regulatory training and assessment for education-related practitioners.
Internet platforms are an important medium for commercial advertising in educational institutions. Zhang Yiwu believes that the platform should bear the first responsibility. "Each platform should strictly review the education project before the content goes online. The educational channels, educational programs, educational sections, etc. of the official and traditional media should also play a positive guiding role. ”
<h1 class="pgc-h-arrow-right" data-track="5" > the degree of digitization of the cultural tourism industry needs to be improved</h1>
Contemporary culture and literary studies is one of Zhang Yiwu's academic fields. The phenomenon of "fans" and the culture of "rice circles", the public's pursuit of "celebrities", Ding Zhenzhi's "hot"... Whenever there is a cultural hotspot of interest, he is always happy to make his voice heard through various mass media.
Focusing on the present is a feature of my academic research. Active cultural phenomena and new trends in cultural development are all areas that academic research should pay attention to. These new trends and new situations reflect cultural and social problems with universality and regularity. The analysis and interpretation of these cultural phenomena can be published as academic achievements in the service of society. The suggestions and suggestions on the platform of the CppcC National Committee are to help society achieve more benign operation through the observation of social issues and the channel of public policies. Zhang Yiwu believes that although academic research and advice belong to two different fields, there is an intersection between the two.
"Some academic achievements in the study of current cultural issues can be transformed into part of the proposals, and what is learned about the participation of the CPPCC National Committee in social activities can also promote academic research." For individuals, it is fortunate that their social responsibilities overlap with their own research fields. Zhang Yiwu said.
The proposal to promote the development of the cultural industry in a digital way is the result of Zhang Yiwu's combination of the responsibility of participating in politics and deliberation with academic research expertise. "Since the outbreak of the new crown pneumonia epidemic, on the one hand, people have been forced to stay at home, which has generated more demand for high-quality cultural products; on the other hand, theaters and theaters have been closed, and many excellent cultural products and performance content cannot be seen by the audience."
The degree of digitization of China's cultural tourism industry needs to be urgently improved. Zhang Yiwu suggested that new technologies such as the Internet of Things, cloud computing, big data, and artificial intelligence should be used to transform the cultural tourism industry in an all-round and full-chain manner, upgrade the digital infrastructure of the cultural tourism industry, and realize the online and offline integration of the cultural tourism industry with the help of the Internet platform. "You can start with a small ticket, promote electronic tickets, and achieve contactless consumption."
The impact of Internet technology on the cultural tourism industry is a phenomenon that cannot be circumvented by studying the development trend of China's culture. "This proposal is closely related to my research field, and it is based on the new situations and new problems that have emerged in the field. There are some angles and problems that can only be found and raised if you study this profession and are familiar with this field. At the same time, the proposals of cppcc national committee members are very wide, and many scholars of science and engineering will also make suggestions on some social issues, rather than just limiting themselves to the subject areas they study. Therefore, the proposals of CPPCC members can serve all aspects of society. Zhang Yiwu said.
<h1 class="pgc-h-arrow-right" data-track="5" > assume social responsibility unswervingly</h1>
Among the members of the CPPCC National Committee, Zhang Yiwu is a rare "second generation of CPPCC members." His father, Mr. Zhang Gongjin, served as a non-partisan member of the Ninth National Committee of the Chinese People's Political Consultative Conference.
"That was almost 20 years ago. I still remember my father's concentration when he was writing proposals at home late at night. A proposal, he would think about it over and over again, spend a lot of time writing, and even lie down all night. Zhang Yiwu said that his father's serious and solemn attitude towards the work of the CPPCC had a far-reaching impact on him.
Zhang Gongjin is also an accomplished scholar of cultural studies. "My father was different from my field of study, and so were the parties. He mainly studied minority culture, and belonged to the non-party democratic sector of the CPPCC National Committee. Many of his proposals were about the culture and social development of minorities. Zhang Yiwu said.
In the past 20 years, the stars have shifted, and the cultural phenomena and social problems that Zhang Yiwu has seen and faced have been completely different from what his father saw and heard. "When my father was a member of the National Committee of the Chinese People's Political Consultative Conference, the problem of poverty in ethnic minority areas in our country was still very serious. Today, China's battle against poverty has achieved a comprehensive victory. At the meeting site, when NPC deputies from Yunnan and MEMBERS of the CPPCC National Committee from Guangxi talked about the changes brought about by poverty alleviation in ethnic minority areas, we could deeply feel the changes of the times. Zhang Yiwu said that in the face of the new environment, the new generation of CPPCC members should see the new situations and new problems that have emerged in development.
Times change, issues change, and the original intention remains unchanged. Following in the footsteps of his father and ascending to the platform of the CPPCC National Committee, Zhang Yiwu believes that striving to assume social responsibility is the original intention that both the older generation and the new generation of CPPCC members should hold. "It's not just an honor, it's a very big responsibility. Since we are doing this, we must shoulder our responsibilities to the country and society. ”
Among China's CPPCC members and people's congress deputies, Zhang Yiwu is also one of the few deputies with dual identities. Before becoming a member of the CPPCC National Committee, he was already elected as a deputy to the Beijing Municipal People's Congress in 2017.
Both identities are very important, but the direction and path of performing duties are different. As a legislative organ, the people's congress is relatively rigid in exercising legislative power and supervision power; the CPPCC mainly exerts a positive impact on society through motions and suggestions, and gathers consensus. As an effective way to participate in the administration and discussion of state affairs, whether as CPPCC members or people's congress deputies, they must ultimately serve the society and the public. Zhang Yiwu said.
(Reporter Wu Fengzhu, People's Weekly, No. 5, 2021)
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