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Ecological cherry chicken "pecking open" poverty alleviation and getting rich door according to local conditions to do analysis To find the root of poverty to find a way out of the innovative model Focus on doing a good job of "cherry chicken" poverty alleviation industry "Internet +" marketing road characteristic ecological industry Successfully "pecked" pecking" poverty alleviation door to get rich

author:Agricultural weekly talks
Ecological cherry chicken "pecking open" poverty alleviation and getting rich door according to local conditions to do analysis To find the root of poverty to find a way out of the innovative model Focus on doing a good job of "cherry chicken" poverty alleviation industry "Internet +" marketing road characteristic ecological industry Successfully "pecked" pecking" poverty alleviation door to get rich

Xiaojie has a long history, rich products and outstanding people, and is the land of the Ming Dynasty military tun, the important town of The Tea Horse Ancient Road in Yinan, the prosperous town of trade since ancient times, and is known as the "granary" and the "land of fish and rice". Daweidu Village, Xiaojie Subdistrict, is a poor administrative village in the alpine mountains of Asan County, which is mainly inhabited by the Yi ethnic group, 18 kilometers away from the location of the Xiaojie Office, with a land area of 12.25 square kilometers, an average altitude of 1860 meters, and an average annual temperature of 15.3 °C. The village committee has jurisdiction over 6 villager groups: Xiaozhai, Xiaoweituo, Yangjinfang, Daweituo, Datanzi and Magpie Basket. The height of the mountain, the steep slope, the water cooling, and the lack of water are the bottlenecks hindering the development of the whole village, and they have worked together to tackle tough problems, led the masses to get rid of poverty and become rich, and took off the hat of the poor village, which has become the top priority of the street office and the two village committees.

Ecological cherry chicken "pecking open" poverty alleviation and getting rich door according to local conditions to do analysis To find the root of poverty to find a way out of the innovative model Focus on doing a good job of "cherry chicken" poverty alleviation industry "Internet +" marketing road characteristic ecological industry Successfully "pecked" pecking" poverty alleviation door to get rich

<h1>Analyze according to local conditions, find the root of poverty and find a way out</h1>

There are 68 households and 256 people in the poor village of Dawei Blocking, the population of poor households in The poor households in Dawei Block accounts for 27.47% of the total population of the village, and among the 6 villager groups, there are 3 poor people who have established a file and a card and the total population account for more than 30%, and the incidence of poverty in each villager group is high, and the development is uneven, which seriously restricts the development of the poor village of Dawei Block.

On the basis of traditional industries, the more characteristic industries of Dawei Block Village are native chickens, cherries, wild mushrooms, walnuts, alpine green vegetables and so on. Combined with the characteristics of the development of the Dawei blocking industry, in terms of industry, the industrial development of Dawei Blocking Village has been determined to be based on the industrial poverty alleviation pattern of "four ones", "three special" cultivation and "one pillar", namely: planting a cherry, raising a chicken, picking up a fungus, and exporting a person; developing pollution-free vegetables with plateau characteristics, developing pollution-free fruits with plateau characteristics, and developing rural tourism with plateau characteristics. Among them, "under-forest aquaculture income increase and poverty alleviation" is taken as a key development project.

Ecological cherry chicken "pecking open" poverty alleviation and getting rich door according to local conditions to do analysis To find the root of poverty to find a way out of the innovative model Focus on doing a good job of "cherry chicken" poverty alleviation industry "Internet +" marketing road characteristic ecological industry Successfully "pecked" pecking" poverty alleviation door to get rich

<h1>Innovative Model Focus on doing a good job in the "cherry chicken" poverty alleviation industry</h1>

The whole village is based on the existing under-forest breeding, relying on Yunnan Minyi Agriculture and Animal Husbandry Technology Co., Ltd. to develop the project of free-range chicken under the forest, taking the company + base + farmer (poor household), unified in, unified out, unified management, unified grain feeding, unified breeding time, unified column, and the list is refined and traced to the source quality of the product. Vigorously support retail farming, expand the scope of free-range chickens, and help poor households expand their income channels in the form of centralized sales of scattered chicken farms.

Innovate breeding methods to raise high-quality chickens. In addition to the normal corn 50%, soybean meal 20%, fish meal 13%, wheat bran 10%, shell powder 7%, salt 3 ‰ of the grain feed, we also add chai hu, three seven tibia leaves, dendrobium scraps, white ginseng and other chinese herbal medicines of a certain formula in the feed, and also regularly feed grass carrots, yellow mealworms, earthworms, etc. to ensure the quality of native chickens. The breeding base is built in a natural forest farm, and the native chicken leaps between the mountains and forests, freely feeding on the forest cordyceps and wild mushrooms. The green-shelled eggs produced by the unique black black chicken have good taste and high nutritional value, which is especially suitable for children, pregnant women and the elderly.

Ecological cherry chicken "pecking open" poverty alleviation and getting rich door according to local conditions to do analysis To find the root of poverty to find a way out of the innovative model Focus on doing a good job of "cherry chicken" poverty alleviation industry "Internet +" marketing road characteristic ecological industry Successfully "pecked" pecking" poverty alleviation door to get rich

<h1>"Internet +" sales channel</h1>

Under the cooperation model of "chicken base + large breeding household + chicken farmer", we innovate the business model and use the "Internet +" to deeply integrate the Internet and traditional sales and create new product sales channels. Carry out the "online shopping pre-ordered native eggs 2019 Spring Festival free chicken donation activity", the content of the activity is: Eshan 540 yuan + 48 yuan free shipping (limited to Eshan county or nearby), Hongta District 540 yuan + 96 yuan free shipping (limited to Hongta District urban area or nearby). Shentong Express delivers to each purchaser once a month, each time for 30 pieces of green shell soil eggs 1 box, a total of 12 boxes of 360 eggs throughout the year. From May 1, 2018, Shentong Express unified delivery. At present, the effect of online marketing activities is obvious, increasing product sales channels and generating income for poor households.

Ecological cherry chicken "pecking open" poverty alleviation and getting rich door according to local conditions to do analysis To find the root of poverty to find a way out of the innovative model Focus on doing a good job of "cherry chicken" poverty alleviation industry "Internet +" marketing road characteristic ecological industry Successfully "pecked" pecking" poverty alleviation door to get rich

<h1>Characteristic ecological industries have successfully "pecked" the door to poverty alleviation and prosperity</h1>

As one of the key projects of poverty alleviation in the small street street industry, the street gives full play to the rich advantages of forest land resources by "complementing the long and the short with the short", develops the ecological breeding of native chickens under the cherry field forest, adopts the "company + poor households" model, and the breeding base signs an industrial poverty alleviation agreement with 68 poor households that have set up a file and a card, and dividends are paid annually (120 yuan / person · year), helping to develop the project of free-range chicken industry under the forest, and helping the people in need to open the door to poverty alleviation and prosperity through ecological "cherry chicken" breeding. The chicken farm officially began breeding on November 1, 2017, and currently breeds 8,400 native chickens in the breeding base, and more than 2,000 farmers raise free ranges. The first year dividend of poor households has been collected at the end of 2017, benefiting 256 people, the villager group of Datanzi, the farm rented land, has received a site rent of 10,000.00 yuan / year, and the cherry field forest underground native chicken ecological breeding project has successfully opened the door to poverty alleviation.

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