On October 14th, in Rize Village, Jiagenba, Xinduqiao, Ganzi Prefecture, Sichuan, with the theme of "Pure Mountains and Seas, Shortcuts All the Way", Jietu Automobile, together with Ganzi Prefecture Culture and Tourism Bureau, Kangding Culture and Tourism Bureau, Mafengwo, and graffiti artist Mr. Tang Tao jointly issued the "Kangding Declaration", and unveiled the theme wall painting on the spot, advocating a green and pure travel concept and lifestyle. At the same time, Jietu Auto launched the "G318 Pure Tour" invitation, and practiced the "Kangding Declaration" with car friends, and started a green trip with attitude and temperature on the G318 national highway that must be driven in this life.
Travel is public welfare, and we can fulfill our brand promise with action
On the way forward, Jietu Auto adheres to the brand proposition of "travel is public welfare", walks with users with one heart, and uses long-term public welfare actions to convey love and warmth and enhance brand temperature.
The release of the "Kangding Declaration" aims to advocate ecological protection, cultural respect and inheritance, and call on more people to join the ranks of pure travel and green travel, and jointly build a better future of harmonious coexistence between man and nature. At the same time, the release of the "Kangding Declaration" also further enriches and deepens the connotation of "travel⁺" and conveys the responsibility of the Jietu brand.
The scene also unveiled the wall painting with the theme of "Pure Mountains and Seas, All the Way Shortcut - G318 Pure Journey", its creator - graffiti artist, "Kangding Declaration" founder Tang Tao said: I hope that through this civilized travel, cleaning up garbage, and art co-creation of the way of travel, G318 this classic self-driving route will bring a different landscape; With practical actions, the concept of "Pure Journey" will be deeply rooted in the hearts of the people, and create new possibilities together with Jietu.
Zhang Zhihao, the representative of the initiator of the "Kangding Declaration" and the secretary of the Party Leadership Group of the Ganzi Prefecture Culture, Radio, Television and Tourism Bureau, said that he hoped that through this event, more people would enter Ganzi and feel the natural beauty and humanistic charm here.
The "G318 Pure Tour" also officially departed on the same day. The first batch of shortcut riders represented by Tang Tao will set off from Kangding to the G318 Sichuan-Tibet line to make an appointment with Lhasa and practice the "Kangding Declaration" with practical actions. The cars that go on this pure journey include the Jet Traveler, the Voyager Silver Dragon Wings, the Jet Trip Mountain and Sea T2 and the Jet Trip Mountain and Sea T1.
In addition, Jietu Automobile also made a public welfare donation to Rize Village, Jiagenba Town, to jointly build Jietu Station, making it a warm place for future tourists to rest, communicate and experience a green lifestyle, and truly transform the spirit of the "Kangding Declaration" into long-term and sustainable actions.
Focusing on the public welfare IP of "Tu Ge Hope", Jietu Auto has cooperated with Jiexingjun to carry out various forms of public welfare activities, covering student assistance, orphan assistance, agricultural assistance, environmental protection and disaster relief. Up to now, Jietu Auto and Jiexingjun have jointly carried out 382 public welfare activities, with 71,000 participants and a total of 12,000 people.
Innovate user operations to help brands continue to improve
For a long time, Jietu Auto has adhered to the "Travel⁺" strategy and is committed to making "Travel⁺" practical, in-depth and thorough. JITU and users work together to create rights, create ecology, and create good things, go both ways, and achieve each other.
Focusing on the four dimensions of accommodation, catering, scenic spots, and platforms, Jietu Auto continues to create a wealth of "travel⁺" rights and interests, allowing users to enjoy more rights and conveniences of the journey. At the same time, we will accelerate the layout of Jietu Experience Center and Jietu Post Station to provide car owners with benefits such as catering and accommodation, vehicle maintenance, rescue and travel charging. At present, there are 151 Jietu stations along the G318, and more than 1,100 have been built in the country, and an average of one Jietu station will be realized every 50 kilometers in the future. In addition, Jietu has also created user experience IPs such as the 818 Fan Festival, Jietu Family Banquet, and self-driving tours, sharing travel stories and harvesting happy moments with users in rich and interesting activities.
The unique charm of "Travel⁺" has made Jietu gain the love of tens of millions of fans, and it has never stopped its speed. In September this year, Jietu sold 60,226 vehicles, and the cumulative sales from January to September were 376672 units, a year-on-year increase of 94.1%, continuing to maintain the first growth rate of China's cutting-edge SUV brands, and the sales volume will exceed 500,000 units in 2024.
Liu Hang, assistant general manager of the marketing center of the brand division of Jietu, said that Jietu has been contributing to the construction of a green and sustainable tourism environment with practical actions. The launch of the "G318 Pure Tour" this time to promote sustainable ecological self-driving and environmentally friendly travel is a new departure for the sublimation of public welfare. At the same time, we sincerely invite the majority of shortcut riders, as well as all friends who love nature and care about the environment, to embark on this meaningful journey together and contribute to the pure journey.
The original heart is like a rock, and everyone goes far! In the future, JTU will continue to deepen the "Travel⁺" strategy, work with users to create "Travel⁺" products, build a "Travel⁺" ecology, and build a "Travel⁺" culture, so as to help the JITU brand continue to improve, conquer and achieve higher goals. At the same time, JITU will continue to adhere to the original intention of "travel is public welfare", do a good job in "travel⁺" public welfare, gather more strength, define the journey with actions, and warm the road ahead with love.