On October 15, the 136th China Import and Export Fair (hereinafter referred to as the "Canton Fair") officially opened to welcome visitors. From October 15th to November 4th, the offline exhibition of the Canton Fair will be held in three phases, and the scale of exhibitors, the number of new products, and the number of new product launch activities have increased significantly compared with the previous session.
With the theme of "Serving High-quality Development and Promoting High-level Opening-up", this year's Canton Fair has a total exhibition area of 1.55 million square meters, a total of 74,000 booths, and 55 exhibition areas and 171 special areas. The three phases of the exhibition focused on the themes of "advanced manufacturing", "quality home" and "better life", and recruited new quality productivity.
Strolling in the "advanced manufacturing" theme pavilion, the reporter saw that at the Canton Fair, new products, new technologies, and new formats are emerging in large numbers, and in many fields, Chinese enterprises are exporting products, technology, and brands to the world with a leading edge, and the foreign trade "wind vane" points to new kinetic energy and brings a new atmosphere.
The opening of the Canton Fair, the exhibition site was crowded and lively. Photo/Liu Yingying, Liu Kehong, Zhong Zhenbin, Pan Junhua, Liu Chang
New technology: China's "hot style" leads the global market
Coming to the home appliance exhibition area, the cool LED screen with the theme of science and technology and environmental protection has attracted the attention of all the merchants in one fell swoop.
At the Canton Fair, buyers paid great attention to the field of smart home appliances
At Chigo booth, the air conditioner with Wi-Fi, intelligent voice and other functions as the selling point attracted the attention of many exhibitors. According to the booth staff, these products are remotely controlled through Wi-Fi and voice control to achieve human-computer interaction.
"This time, we also brought a solar air conditioner powered by clean and environmentally friendly energy such as solar energy, which has the characteristics of high efficiency and energy saving, safe and clean, and green environmental protection. Liao Shixing, general manager of Zhigao Air Conditioning Overseas Marketing Company, told the Yangcheng Evening News reporter that over the years, Zhigao has continuously increased technology research and development and product innovation, and its own brand has a high brand awareness and market influence in the Americas, Europe, Central Asia, the Middle East, Southeast Asia, Africa and other countries. In 2024, Chigo's operating income in overseas markets will increase by more than 70% year-on-year.
Buyers learn about products in the refrigerator exhibition area. Photo/Liu Yingying, Liu Kehong, Zhong Zhenbin, Pan Junhua, Liu Chang
At the Haier Smart Home booth at this Canton Fair, a "global purchase" is being staged. Walking into the progress zone, you can see the eye-catching text "Japan Ice Cold TOP1", which is the AQUA TZ series refrigerator with a satisfaction rate of 97% in Japan. Walking forward, coming to the European market area, you can see the clean ice-making refrigerators that are currently on sale; In South Asia, Southeast Asia and the Middle East and Africa, "Pakistan &Viet Nam Washing Machine TOP1" is very eye-catching......
The staff of Haier's booth told reporters that this year, Haier Smart Home has successively laid out a series of overseas production bases. In Thailand, Haier Smart Home Chonburi Air Conditioning Industrial Park officially laid the foundation, which will become the largest air conditioning production base of Chinese brands in Thailand and Southeast Asia after it is put into operation. In Egypt, the first phase of Haier Ecological Park has been completed and put into operation, and the second phase of the project has also been laid, driving its local performance growth and radiating the Middle East and Africa markets.
Many companies at the Canton Fair brought overseas "hot styles"
"This time we saw a variety of wonderful products at the booth, and I was very impressed with Haier's refrigerator with its own water dispenser, which we had not purchased before." Asterin, a buyer from Australia, shared with reporters, "Now in the Australian market, a more high-end consumer experience and a more intelligent lifestyle are sought after by local consumers, and a large number of innovative products launched by Chinese home appliance companies have met our needs well." ”
Not far from the exhibition area, a cool 3D golden dragon soars on the large LED screen, a large area of screen space, and the sound and light sci-fi effects are full, attracting buyers at home and abroad to stop and check in - this is the booth from Skyworth.
"We have brought a lot of new products to the Canton Fair, including an MR device that benchmarks Apple's VISION PRO, which is the first MR all-in-one machine in China to achieve binocular 8K, supporting binocular color fluoroscopy, gesture recognition and eye tracking. Through XR devices, people's experience will be shifted from two-dimensional to three-dimensional space, so that more people can enjoy the fun of entering the world of virtual and real. At Skyworth's booth, Liu Dangdang, deputy general manager of Skyworth TV's overseas marketing headquarters, introduced the new products to reporters this time.
SKYWORTH BRINGS MR EQUIPMENT THAT BENCHMARKS APPLE'S VISION PRO
Liu Dangdang said that in different markets, they are promoting the transformation and upgrading of consumption through innovative products. For example, they have created a number of "firsts" in South Africa, promoting the upgrading and transformation of South Africa's original low-price market through cost-effective mid-to-high-end products.
According to Liu Dangdang, in the first half of this year, Skyworth launched musician TVs in overseas markets, portable TVs, art TVs and other products, in the first half of this year, the turnover from overseas markets increased by 54.5% over the same period last year, of which the sales of drum washing machines and air conditioners and other products performed strongly.
New Product: Industrial Manufacturing Becomes a "Star Product"
At this year's Canton Fair, there are more than 8,000 enterprises with the titles of national high-tech, specialized, special and new "little giants", and individual champions in the manufacturing industry, an increase of more than 40% over the previous session. There are about 3,600 enterprises related to the "new three", digital technology and intelligent manufacturing.
The empowerment of new quality productivity has turned some inconspicuous industrial manufacturing into the "star products" of the Canton Fair. In the industrial equipment manufacturing area, the lively atmosphere is the same as that of the home appliance exhibition area. Exhibitors and merchants gathered around a variety of industrial equipment, scrutinizing and discussing technical details.
In front of the booth of Jinan Jinwei Laser Technology Co., Ltd., Mr. Liang was patiently introducing the product features to a foreign businessman, and the staff next to him were busy demonstrating the operation of the equipment, which attracted many visitors to stop and watch.
Foreign businessmen at the Canton Fair
Mr. Liang told reporters: "We have participated in many sessions of the Canton Fair, basically twice a year. The company has always focused on developing the international market, and the Canton Fair has also allowed us to reach more international customers. This year, we have also improved the exhibition area, added more products and equipment categories, and attracted more customers to visit. ”
Mr. Liang further introduced that the company focuses on the fields of special equipment manufacturing, CNC machine tools and laser cutting equipment, and after 20 years of steady development, its products have been exported to more than 180 countries and regions around the world.
The booth of Wuxi Zhouxiang Complete Welding Equipment Co., Ltd. was also crowded, and the precise welding process displayed by the welding robot attracted many exhibitors to consult. The staff on the side hardly stops, constantly busy receiving customers from all over the world.
"So far this morning, I have received 13 groups of guests from countries such as United States, Saudi Arabia, India and Algeria." While the company's staff was busy recording the needs of customers, she showed reporters her notebook, which was densely filled with the needs of customers in various countries and related product information. Just as the reporter was about to continue the interview, another group of guests had arrived, and the staff immediately apologized: "Sorry, I'm really busy right now." Immediately, she threw herself into the intense and orderly reception work.
"Today we are here to receive return customers from Russia. The Canton Fair is not only an excellent platform to showcase products, but also an important opportunity to connect with old friends and explore new business opportunities. Mr. Yang, an exhibitor of Hefei Jingsong Intelligent Technology Co., Ltd., said.
At this exhibition, Jingsong Intelligent brought its star product series - AGV (Industrial Unmanned Guided Vehicle), also known as mobile robot. Among them, the "elf" became the highlight of the booth and attracted the attention of many merchants.
According to Mr. Yang, the "Elf" is a manual and autonomous dual-purpose vehicle, which can be operated manually, and has safety detection and anti-collision devices, as well as 3D recognition functions, which can be applied to industrial manufacturing and logistics scenarios. He also mentioned that the company focuses on providing one-stop intelligent logistics solutions, and is actively exploring the international market, and has achieved good results in the Southeast Asian market in the past two years.
Foreign businessmen at the Canton Fair
New business format: solutions and products go overseas together
In the new energy vehicle and smart travel exhibition area, in front of the booth of Kaiwo New Energy Automobile Group, almost every staff member present was communicating warmly with buyers of different skin tones.
This is not the first year that Kaiwo has come to the Canton Fair, this time they chose to exhibit a garbage removal truck and a new energy SUV. The reporter learned at the scene that as early as 2011, Kaiwo Group began the layout of new energy vehicles overseas, and it is surprising that Kaiwo's overseas journey coincides with some domestic new energy vehicle brother enterprises to a certain extent - first buses, and then passenger cars.
"Our strategy has always been to emphasize the need to focus on overseas, especially at present, the domestic market has been relatively crowded, and going overseas has become the consensus of many peers." Zhang Fei, deputy general manager of overseas business of Kaiwo New Energy Automobile Group, told reporters that increasing the overseas market can expand the living space and improve the quality of life of some new energy vehicle companies, and the Canton Fair just provides a good platform.
The new energy exhibition area is very lively. Photo/Liu Yingying, Liu Kehong, Zhong Zhenbin, Pan Junhua, Liu Chang
In 2011, Nanjing Jinlong bus, a subsidiary of Kaiwo Group, successfully obtained overseas export qualifications, and in recent years, with the release of Kaiwo's passenger car brand Skyworth Automobile, Kaiwo has begun to sell new energy passenger vehicles overseas in 2021.
In Zhang Fei's view, accelerating the development of new quality productivity is not only to enhance the resilience of China's new energy enterprises, but also to bring win-win cooperation opportunities to the world. Zhang Fei cited the example of working with a businessman from Mauritania, a country in the western Sahara Desert in Africa, with an underdeveloped economy and a shortage of energy, but abundant sunlight.
Therefore, while selling new energy vehicles to him, Kaiwo also supports a photovoltaic energy storage charging program, even if there is no developed local power grid, it can also rely on photovoltaic to build charging pile charging stations, to a certain extent, to achieve the self-sufficiency of electric energy required by local new energy vehicles.
Energy storage solutions brought by enterprises
Similarly, energy storage companies are also going overseas with new products, new technologies and new business formats. It is worth noting that for the first time, the Canton Fair added a new theme of hydrogen energy in the new energy exhibition area, and set up a new energy storage product area, attracting more than 110 new energy exhibitors and enriching the theme of green energy display.
In the booth of Shoufan Power Technology Co., Ltd. in the new energy zone, a series of power solutions were exhibited, among which a group of foreign businessmen who came to consult gathered in front of the hybrid energy storage power station.
"In this scheme, from photovoltaic power generation, to fossil energy power generation, hydrogen power generation, plus its own battery energy storage, can be integrated into a complete system to improve the efficiency of clean energy." The staff of Shoufan Power told reporters that this system can play a great role in the face of emergency situations and extreme weather conditions in construction machinery and other industries, and can also intuitively manage energy through intelligent network and monitoring software in ordinary times.
The staff also told reporters that Shoufan Power has participated in the Canton Fair for more than ten years and has accumulated many customers from Europe, Africa, South America and Southeast Asia. Through the platform of the Canton Fair, they will also continue to bring new products to merchants from all over the world.
Text, Picture | Reporter Sun Qiman, Zhan Shuzhen, Yan Jincheng (except for signatures)