Recently, the Economic Daily published an article "How to Make Bridge Rice Noodles More "Out of the Circle" - A Survey from Honghe Prefecture, Yunnan Province", reporting that the Agricultural Bank of China has opened a green channel to meet the financial needs of the whole chain of production, processing and catering of Yunnan Honghe Bridge Rice Noodles in a timely and efficient manner.
Rice noodles are the daily food of Yunnan people, and cross-bridge rice noodles are the most recognizable, well-known and reputable varieties among the many rice noodles in Yunnan. As a local specialty food with a good reputation and brand foundation, can cross-bridge rice noodles be "out of the circle" like Lanzhou beef ramen and Liuzhou snail noodles? How to integrate and develop to a larger market, so that more people can taste its deliciousness?
Exquisite plating, abundant ingredients, delicious soup base, beautiful story, and a self-service tabletop "fireless cooking" full of rituals...... Yunnan's cross-bridge rice noodles have the reputation of "golden soup and silver line" and the freshness of the world in every square inch.
Mengzi City, Honghe Hani and Yi Autonomous Prefecture, Yunnan Province, has a long history of more than 300 years, and is known as the "hometown of China's cross-bridge rice noodles". In Mengzi City, cross-bridge rice noodles continue to inherit, innovate and develop, and obtain the "Mengzi cross-bridge rice noodles" geographical indication certification trademark. In 2014, Mengzi cross-bridge rice noodle making skills were included in the list of representative items of national intangible cultural heritage. According to statistics, there are more than 1,800 rice noodle operators in Mengzi City, employing about 20,000 people and having an annual operating income of nearly 1 billion yuan. In recent years, Honghe Prefecture has actively promoted Mengzi cross-bridge rice noodles to go global, enhance its brand and popularity in a larger market, and empower regional economic development.
In order to better meet the financial needs of the whole chain of production, processing and catering of cross-bridge rice noodles, the Yunnan Honghe Branch of the Agricultural Bank of China has taken the initiative to connect with the catering and food associations of Honghe Prefecture and various counties (cities) in Yunnan Province, established a comprehensive financial service plan for the catering industry, actively provided financing services, efficiently promoted business handling, and opened up a green channel for catering customers such as rice noodles in Honghe Prefecture. Li Yunpeng, Secretary of the Party Committee and President of the Yunnan Honghe Branch of the Agricultural Bank of China, said that he will continue to focus on the special food industry such as cross-bridge rice noodles, give full play to the power of "finance + food", combine and make good use of characteristic financial credit products, increase credit delivery, and help cross-bridge rice noodles better out of Honghe Prefecture and float in all directions.
It is understood that in the next step, Mengzi City will focus on the "10 billion yuan" industrial goal of cross-bridge rice noodles, gather the city's strength to supplement the chain, extend the chain, and strengthen the chain, improve the industrial standard system, and further build the regional public brand of "Mengzi cross-bridge rice noodles", lay out and build industrial agglomeration areas, and create brand aggregation advantages. At the same time, based on the integration of industry and education, we will explore the talent training model of "professional learning + intangible cultural heritage + entrepreneurship", cultivate a group of store management and rice noodles production talents, and provide better support for the development of the bridge rice noodles industry.
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The unique flavor and famous cross-bridge rice noodles originated in Mengzi and are an important representative of food culture in the 3,400-year-old cultural tourism business card of Honghe Prefecture. The cross-bridge rice noodles were originally a feast for scholars in the Qing Dynasty, but now they have become a feast for a city and a cultural heritage that is getting fresher and fresher the more they eat.
Mengzi Municipal Human Resources and Social Security Bureau held a training on the production of intangible cultural heritage skills of rice noodles across the bridge Photo / Yu Lianbin
The main ingredients, ingredients and soup of rice noodles also drive the development of many agricultural industries in Honghe Prefecture. A bowl of millet noodles is eaten with local flavor, employment is promoted, and industry is prospered. In order to fully meet the financial needs of customers in the whole industry chain of processing, production and catering such as rice noodles in Honghe Prefecture, since the beginning of this year, Agricultural Bank of China Yunnan Honghe Branch has taken the initiative to connect with catering and food associations in Honghe Prefecture and various counties (cities) to establish a comprehensive financial service plan for the catering industry, actively provide financing services, efficiently promote business handling, and open up a green channel for catering customers such as rice noodles in Honghe Prefecture.
Liu Shaobin is the founder of the "Qiaofuyuan" brand, and has focused on the operation of the intangible cultural heritage project "Mengzi Bridge Rice Noodles" for 8 years. In May this year, the Honghe Mengzi Branch of the Agricultural Bank of China learned that the first brand authorized store of "Qiaofuyuan" will be opened in Kunming when visiting the key enterprises of Qiaomixian, and it is in urgent need of funds to expand the store. The Honghe Mengzi Sub-branch of the Agricultural Bank of China flexibly applied the principle of "special affairs and urgent matters" to issue an operating working capital loan of 3 million yuan to Liu Shaobin to expand the scale of operation and solve his problem.
The clerk of the Qiaofuyuan cross-bridge rice noodle shop introduced the process of cross-bridge rice noodles to the account manager of the Yunnan Honghe Branch of the Agricultural Bank of China Photo/Wang Rui
In Mengzi, there are many rice noodle enterprises that are gradually breaking the traditional boundaries of the industry and extending and expanding the food industry chain. "With the financial support of your Agricultural Bank, I can process more rice noodles, and I have more hope for a better life!" Zhao Yonghong, the person in charge of the Yonghong rice noodle store in Zhuyuan Town, Maitreya City, said. After more than 10 processes such as raw material acceptance to mixing, cooking, cutting, drying, packaging, and transportation, a basket of rice noodles can be delivered to the diner's kitchen and dining table.
The account manager of the Agricultural Bank of China walked into the Yonghong rice noodle store in Maitreya City to carry out a pre-loan investigation Photography/Fang Yu
Zhao Yonghong has been engaged in rice noodle processing in Maitreya City for more than 10 years. At the beginning of this year, the store's orders for rice noodles grew rapidly, not only to meet the local demand for rice noodles, but also to send the rice noodles produced to Kunming, Mengzi, Luxi and other places. Zhao Yonghong urgently needs a sum of money to buy raw materials and expand production. After learning about the demand for funds, the account manager of the Agricultural Bank of China immediately came to the door and issued a loan of 300,000 yuan to the farmers on the spot, which solved their urgent need to purchase raw materials for the production of rice noodles.
Mengzi cross-bridge rice noodles intangible cultural heritage inheritor shows how to eat cross-bridge rice noodles Photography/Yu Lianbin
As of the end of July 2024, ABC Yunnan Honghe Branch has a loan balance of 173 million yuan in the rice noodle industry chain such as planting, production, sales, and catering, and has issued loans of more than 300 million yuan to various catering industry customers who sell rice noodle. Agricultural Bank of China Yunnan Honghe Branch will continue to support the industrialization, specialization and brand development of cross-bridge rice noodles, and help "one bowl of rice noodles" enter thousands of households.