The night market is a existence that can soothe people's hearts and warm the stomach, and it is a "small luck" that can be easily obtained in the streets and alleys. This winter, the Qibao Night Market, which integrates special theme food, sports events, cultural and entertainment performances, creative crafts and offline experiences, will provide citizens with warm customs from Southeast Asia. On the weekend of the first trial operation, the single-day traffic of the night market reached a new high, and in addition to the surrounding residents, many young people came to hear about it.
"Street food is a very important part of Thai food culture, but due to the different climates in the two places, we also choose hot foods such as barbecue, sticky rice and egg cubes in the selection of night market products." Chen Jinjian, a stall owner who has lived in Thailand for many years, has studied Thai cuisine and has a personal experience of the operation of domestic Southeast Asian restaurants. Chen Jinjian said that the price of Thai snacks is close to the people, which coincides with the positioning of the night market at a low price and good quality, so at his insistence, a Tom Yin Gong soup that costs 68 yuan in the restaurant is only sold for 22 yuan at the Qibao Night Market.
The most popular food during the soft opening period is the famous "fritter-wrapped mochi" in Jiangxi not far away. Every day at 10:00 a.m., the boss Liu Yingfei came to the night market stall early, soaking glutinous rice, steaming glutinous rice, beating mochi, fried fritters... Because they are all freshly made on the spot, there are citizens coming to buy them from 2 o'clock in the afternoon. "I thought that winter was not the peak season for night markets, so I had concerns at first. However, Qibao Night Market gave a lot of support to the stall owners, and the booth fee was also very cheap, so I signed a contract for half a year first, and then I would introduce other familiar stall owners to come over. ”
The long train night market goes from start to finish, and there are many more food and stories like this. According to Zhu Yanni, commercial director of Qibao Night Market Operating Company, this project covers a total area of about 18,000 square meters, divided into multiple functional areas, the main square in the introduction of Southeast Asian specialties, Hong Kong and Taiwan flavors of unique cuisine, high-quality Internet red snacks on the basis of the integration of local snacks and train creative handmade life market, presenting an upgraded version of the Thailand "Ratchada Train" night market in Shanghai. "In order to support and encourage young entrepreneurs, a series of preferential conditions have been formulated, and at the same time, the public can enjoy cheap and good food, this time we have convened domestic local special snacks and introduced domestic and foreign specialties, with the intention of gathering popularity with characteristic differentiation, incubating new Internet celebrity catering brands, innovating to enhance the value of the neighborhood, and promoting the development of food culture."
The person in charge of the Investment Promotion Center of Qibao Town said that the night market is located in the southern business circle of Qibao Town, as an extension of the new format of Qibao Old Street, providing residents here with a good place after tea and dinner, and the night market economy can also stimulate consumption potential and play a certain role in restoring consumption behavior.
It is reported that after trial operation, Qibao Night Market will officially open on December 24. In the future, the night market will also present Southeast Asian style shows, including traditional culture shows in four regions of Thailand, Thai warrior encouragement shows, music and dance shows, Muay Thai performances, etc., so that citizens can feel the tropical customs of Southeast Asia at their doorstep without going abroad.
Author: Zhou Chen
Photo: "Minhang Today" WeChat public account Editor: Wang Wanyi Responsible Editor: Zhang Xiaoming