The world's high-profile Olympic events are being held, and the new generation of "child brothers" and "child sisters" are competing in the arena, setting off waves of consumption boom. The same good thing for athletes is crazy in JD.com. The data shows that in the past week, the search volume of the same sportswear and backpack of athletes has increased by more than 10 times in Jingdong month-on-month, and the athletes' same slippers and hairpins have become "out of stock kings" in seconds, and the sales of commemorative coins of the Games have also reached new highs, and the "girlfriend machine" has become the new favorite of the trend of watching the game.
In the competition season of the national carnival, JD merchants accurately captured the popular business opportunities, played the hot marketing to the next level, and the sales were soaring. This is not only a carnival brought by a sports event, but also a microcosm of the achievements of JD.com's "Spring Dawn Plan" to empower merchants.
The champion of the same slippers is "out of the circle", and the merchant catches the sudden "splashing wealth"
On the field this year, the 17-year-old diving prodigy Quan Hongchan not only easily "handled" the Paris event, but also "brought the goods" with the strength of the ugly fish slippers on her feet, setting off a buying frenzy. As a new merchant who entered Jingdong in April last year, Chen Yimiao, the manager of the "Warm Edge Official Flagship Store", said that the ugly fish slippers of the same style of the champion were put on the shelves very early, and the slippers were on the hot search on July 31, and the turnover soared 5 times compared with the previous day.
Chen Yimiao said: "This year, JD.com has provided a lot of exposure traffic for merchants through a variety of marketing activities, allowing us to quickly seize the hot marketing, and realize the simple opening of stores and easy to make money."
The popularity of "commemorative coins" was locked in advance, and the sales of newly opened small stores after 95 soared by 7 times
With the Olympic craze sweeping the world, commemorative coins have become the new favorite of collectors. Qin Rui, a post-95s girl from Henan, keenly captured this trend and quickly registered the "Today's Treasure Store" on JD.com in June this year. As the official authorized retailer of many of the world's top race memorabilia, Collector's Shop Today has seized the opportunity to launch a series of exquisitely crafted commemorative coins.
Qin Rui said: "With the help of diversified marketing methods such as Jingdong Little Rubik's Cube, Jingdong Spike, 10 billion subsidies, and Jingdong PLUS members' exclusive prices, the sales of new commemorative coins are booming, and the store turnover on July 27 alone has surged by 7 times compared with the previous day."
The small store "seconds" market boom, pushing the champion to double the sales of the same card issuance
On July 27, at the shooting arena of the Paris Olympic Games, when Huang Yuting won the first gold medal of this Olympic Games for the Chinese delegation, the hairpin on her head also shined, accidentally igniting a fire in the fashion circle! Wang Jun, the store manager who opened the "Menglan Jewelry Store" on JD.com in March last year, closely followed the craze of the event and promoted this "champion hairpin", which became a hot word in JD.com's search.
Wang Jun said: "The topic of the champion with the same model continues to emerge, and there are many potential customers, our new products are matched with Jingdong's marketing tools, and the conversion is very good, the sales of this original average sales card have doubled in one day, and the warehouse inventory will be sold out immediately, and now the factory is working overtime to produce."
The hot sales of the same skateboard drove the store's sales in July to increase by 350% month-on-month
This year in Paris, the 11-year-old "little sister" Zheng Haohao jumped into the spotlight in the women's skateboarding event, and JD.com's "Mustard Skateboard Store" happened to sell the same skateboard she used to gallop on the field. With the rise in popularity of the same skateboard for athletes, it has also driven the business growth of JD Mustard Skateboard's franchise store. According to the data, the store's sales in July increased by 350% compared with June.
Chen Jiajie, the store manager, said: "Since we settled in, JD.com has provided us with a variety of marketing activities and cost subsidies, which not only brings consumers the best shopping experience, but also allows us to achieve stable growth."
The girlfriend machine unlocked a new way to watch the game, and the store's sales surged by 3 times
In this scorching summer, the portable electronic device "girlfriend machine" has become the new favorite of young people to watch sports events, and Ge Junqiang, the manager of the "Yilekan flagship store" who laid out the screen track in advance, proved his vision with sales data.
When switching from the B2B electronics track to the B2C track, Ge Junqiang first opened a store on JD.com. He said that with the help of JD.com's "Chunxiao Plan", the store's operating costs have been greatly reduced, and the turnover has continued to grow. Nowadays, the "girlfriend machine" is selling well, which not only provides consumers with a unique viewing experience, but also drives the sales of the whole store of Yilekan's flagship store, which has surged by more than 3 times compared with before the opening of the Olympic Games.
This sports event held in Paris not only vividly demonstrated the charm of competition, but also contributed to the two-way rush of production and consumption, and JD.com's "Chunxiao Plan" is a solid backing for business growth. Since the launch of the "Chunxiao Plan" at the beginning of last year, JD.com has been committed to reducing the threshold and cost of opening stores for merchants, improving the operational efficiency and traffic of merchants, and more than one million merchants have flourished in JD.com, jointly promoting the activity and prosperity of the consumer side.
If you also want to seize this wave of growth dividends, open the Jingdong APP and search for "I want to open a store", and the hot business is waiting for you! With your ID card, you can enter JD.com in 1 minute at the earliest, experience 0 yuan trial operation, receive a new store gift package, JD.com provides a large number of supplies for dropshipping, and AI tools help you write copywriting and make videos for free, so that you can simply open a store and make money easily!