Text | Wangchuan Yunshan
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Red flags roll the "wheels" made in China rolling forward
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Do you remember your childhood memories of cars with unfamiliar letters whizzing on the road? It seems that overnight, these "foreign faces" have become the trend of the times, occupying the streets and alleys, and now, when you stop on the streets again, do you find a change that has quietly occurred? More and more Chinese brand cars are driving into our lives with a confident attitude and becoming an indispensable part of the urban flow landscape
From "being bundled" to "independent research and development", the counterattack road of Chinese car companies
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The development of China's automobile industry is not all smooth sailing, for a long time, we are in the role of "catch-up", due to the late start, backward technology, early Chinese car companies had to rely on joint ventures and cooperation with foreign brands, and even forced to accept unequal treaties such as "bundled sales", this situation of being controlled by others, not only limited the development of China's automobile industry, but also deeply pierced the heart of every Chinese car person
In order to break the technical barriers, countless Chinese car companies have begun the arduous road of independent research and development, they know that the core technology can not be bought, only in their own hands, in order to really straighten the backbone of China's automobile industry
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2.9 billion gamble on the "ambition" behind Geely's acquisition of Volvo
In 2010, a piece of news shocked the entire automotive industry: Geely Automobile, a Chinese private enterprise, successfully acquired Volvo, a century-old luxury car brand, at a price of 1.8 billion US dollars, at that time, Geely's own annual profit was less than 1.2 billion yuan
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At that time, the global automobile industry was in a critical period of transformation and upgrading, new energy and intelligence became the future development trend, and Volvo, as an old luxury brand, has a deep accumulation in technology research and development, brand accumulation, etc., which is what Geely urgently needs
This acquisition not only brings advanced technology and management experience to Geely, but more importantly, it announces to the world that Chinese car companies are no longer satisfied with "OEM" and "imitation", but want to enter the world stage and compete with international giants
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"Shiyi long technology" and "independent innovation"? Chery Automobile's road to breakthrough
Unlike Geely's "buy, buy, buy" strategy, Chery Automobile, another Chinese car company, has chosen a completely different development path: insisting on independent innovation and taking a technology-driven development route
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As early as 1999, Chery began the independent research and development of engines, in the face of the blockade of foreign technology and the lack of domestic experience, Chery people did not flinch, they started from the most basic parts, little by little to overcome technical difficulties
After years of hard work, Chery has finally created an engine with completely independent intellectual property rights, and has successfully exported to more than 80 countries and regions around the world, breaking the monopoly position of foreign brands in the engine field
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From the "heart" to the "brain", a comprehensive breakthrough in China's automotive technology
The engine is the "heart" of the car, and the software is the "brain" of the car
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Technology giants such as Huawei and Baidu have entered the field of automotive software and launched self-developed solutions such as intelligent driving and Internet of Vehicles, injecting new vitality into China's auto industry
Why did Japanese cars "fall off the altar" when the environmental protection storm hit?
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Data shows that in 2023, Japan's automobile exports will be about 3.99 million units, while China's automobile exports will reach 4.41 million units, surpassing Japan for the first time and ranking first in the world
There are many reasons for the decline of Japanese auto cars, such as the increasingly fierce competition in the global auto market, and Japanese automakers have been slow to respond to product upgrading and technological innovation, and have failed to seize market opportunities in a timely manner
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The rapid rise of new energy vehicles has had a huge impact on the traditional fuel vehicle market, while Japanese car companies are relatively lagging behind in the field of new energy, and their product competitiveness is insufficient, resulting in continuous erosion of market share
The "lean production" model formed by Japan car companies for a long time has also exposed certain drawbacks in the face of rapidly changing market demand, and in order to pursue the ultimate cost control, Japanese car companies often "cut corners" in some configurations and materials, resulting in a decline in product quality and user experience
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The Future of China's Automobile: Challenges and Opportunities
The rise of China's automobile industry is a microcosm of the development of China's manufacturing industry since the reform and opening up, and we must also be soberly aware that there is still a certain gap between China's automobile industry and developed countries
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In the future, Chinese car companies should continue to increase R&D investment, break through core technology bottlenecks, build internationally competitive independent brands, actively embrace the wave of digitalization and intelligence, and accelerate the transformation and upgrading to new energy and intelligent networked vehicles
The future of China's automobile industry is full of challenges, but also pregnant with huge opportunities, I believe that in the near future, Chinese automobiles, will be more confident, galloping in the center of the world stage
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