In the hearts of young people who only use Pinduoduo for shopping and only take the bus when they go out, the money-saving artifact of eating is to fight a good meal, with a unit price of 5.9 and 6.9, and the highest price of no more than 9.9 yuan is simply the most cost-effective. However, some consumers have questioned that today, when the price of takeaway is generally around 20 yuan, is the quality of the rice really guaranteed at such a low price?
But I have to admit that the rice list is really fragrant from the price point of view, not only do you not have to pay the delivery fee, but there are even a variety of red envelope subsidies, how to say that on weekdays, you have to say more than 20 yuan of meat sandwich buns on the spelling of rice about 5 yuan can be solved, who can not be impressed? So the question is, if the quality of the spelled rice is the same as that of ordinary takeaway, how can the merchant maintain such a low price?
01.
Fight the rice to achieve the freedom of take-out
In fact, for more ordinary workers, ordering takeout is also a matter that needs to be carefully studied, such as store full reduction activities, takeaway members, coupons, inflated coupons, etc., and it is possible to order an affordable takeaway in the end. However, when a takeaway meal still costs more than 20 yuan, many migrant workers say that their hearts are broken. Therefore, when the unit price of the customer is less than 15 yuan, the takeaway with a unit price of only a few yuan is simply called out and the freedom of takeaway is realized!
The low-profile version of the takeaway Pinhao Rice launched by Meituan not only does not require delivery fees, but even Punctual Bao and Eat with Confidence are also configured, so to be honest, Pinhao Rice is really fragrant for many ordinary workers. In particular, the average unit price of Meituan takeaway has reached about 50 yuan, and the 15 yuan unit price of Pinhao Rice has been welcomed by many consumers as soon as it appeared. Therefore, although most of the small fast food restaurants on Pinhao Fan are non-brand chains, for customers who do not have high requirements for food and pursue cost-effectiveness, he does not think I am poor, and I do not think he is not delicious.
02.
Same store
It's cheap
Many consumers will find that when ordering Pinhao, in fact, the stores on Pinhao are the ones that will appear on the takeaway homepage, so why is the price of the same product in the same store so much different? There are even many consumers who speculate that these lowest-priced 1.9 yuan a piece of good rice will actually be other people's leftovers? After all, even if it's not 1.9 yuan, even if it's 5.9 yuan or even 9.9 yuan a meal, I haven't seen it in real life for many years.
In fact, there are many reasons why fighting good rice can bring down the price of takeaway. First of all, there is no delivery fee in the rice, so the merchant can save about 3 yuan in delivery costs. The second is that there are no merchant activities in the spelled rice, and various coupons for consumers cannot be used in the spelled rice, so the store can directly discount about 3 yuan on the pricing. Finally, coupled with some resource support of the platform and merchants deliberately discounting low pricing in order to attract traffic, so it can be cheap to this extent.
03.
Cheap but not good?
It's just that the price in such a place has increased consumers' concerns, so whether they can eat a good meal has become a problem that many consumers are worried about. Some consumers who often order Pinhao Rice said that in fact, there is not much difference between the drinks on Pinhao Rice and the storefront, but some meals do have quality problems, and they do look like leftovers. However, some netizens who do catering reflect that businesses will indeed distinguish between good meal packages and normal orders, and it is not excluded that there are businesses that are short of catties and two
It's just that in general, most consumers who order a good meal may have the problem of shyness in their pockets, so everyone will basically default to this price and do not ask for any bicycles, which can fill their stomachs, will not get sick after eating, and it is enough to meet basic needs. For consumers, if they want to not step on the pit when ordering a good meal, they can only start with some large chain brands, after all, in any case, chain brands still seem to be more reliable than ordinary small restaurants.
· Some of the pictures in the article are from the Internet, and the copyright belongs to the original author