There are three phases of the car price war, what was the stage last year? Price reduction and quantity, Toyota, Honda, and Volkswagen reduced prices last year, right? But the sales are good, and they only suppress some marginal small brands that are useless in price reductions, in fact, these small brands have been bad last year.
But big brands like Toyota, Honda, Volkswagen, Nissan, they have increased the price reduction, and its sales can be guaranteed, almost passable, and the overall answer is still satisfactory. This is the first stage, which is called price reduction and quantity protection. The second stage of the price war is this year, and it is called shrinking quotations! This second stage is the trick that BMW is playing now, and of course, Volkswagen, Honda, Toyota, etc. are also playing this trick now.
They're all shrinking sales and shrinking production. What's interesting is that Honda Fit does this, Fit was originally mass production, and then the dealer went to get the car, and now the Fit has changed to an order model, and it reduces the volume to ensure its price, so you see that the sales of the Fit are about 1,000 units a month, although the sales of the Fit are sluggish and the price is expensive, but it can still cut leeks!
The third stage is that the volume and price are falling, you have no volume, your price is not, you can't go against the trend by going against the market, you BMW is NB, no matter how strong you are, you can't go against the trend of China's industrial automobile development. And in the third stage, I expect to appear in the Golden Nine and Silver Ten! Again, it's not appropriate to buy a car now, if you only have one or two kilometers to commute to work, I suggest you don't buy a car, it's more appropriate to buy a good pair of shoes!