Before 618 and Double Eleven, the price of things will inevitably rise, but all friends who have shopped online, I think I must know this truth. So if you put it on the matter of buying a car, is it the same? I think that's where a lot of people get confused. Let's talk about what it means to increase the collective price of joint venture cars!
Many people don't understand that now so many joint venture car companies have announced their withdrawal from the car price war, Mercedes-Benz, BMW, Audi, Honda, Toyota, etc. have begun to increase prices. Is it because you lose money selling your car? Whether it is a car company or a dealer, I have only only seen it go out of business because of poor sales, and I have never heard of anyone who sold a car and lost money and went out of business!
A domestic car is less than 100,000 yuan, and it can still earn a few thousand, the more than 140,000 Toyota Camry, and more than 300,000 BMW 3 Series, I definitely don't believe it when you say they lose money. The real reason for the price increase of the joint venture car is because July and August are the off-season, and even if you reduce the price again, its sales will not be too good. But starting in September and continuing until the end of the year, it is a real peak season.
If the price has been reduced now, then there is no room for price reduction in the peak season! Now it is equivalent to before Double 11, I will first raise the price, harvest a wave of users who do not know the truth, and at the same time leave plenty of room for price reduction in the peak season at the end of the year. Wait until September, I will announce a high-profile price reduction, and then harvest another wave, and at the end of this year, won't this sales be stable? Do you think that's right?