In order to continuously improve the service marketing skills of employees, stimulate their marketing enthusiasm, and improve the competitiveness of outlets and customer satisfaction, Wenshui Rural Credit Cooperatives give full play to the advantages of position marketing, and on the basis of meeting customer service, deeply tap the potential needs of customers, increase customer viscosity, and achieve good results.
Hall marketing atmosphere building
The hall is the main battlefield of bank marketing, and the staff of Wenshui Associated Press place our marketing promotional materials in the entrance area, self-service area, form filling area, counter area and customer waiting area respectively according to the hall, creating a marketing atmosphere within the customer's line of sight; the second is to set up a special gift exhibition area to attract customers' attention and stimulate customer interest; Extend service facilities such as mobile phone charging stations and love stations to enhance customer experience; Third, after the customer handles the business, through a series of methods such as distributing promotional leaflets, it has created a hall of "talking and marketing" of the outlets.
Linkage marketing and collaborative operations
When there are few waiting customers, the lobby manager conducts "one-to-one" marketing, and when there are more than 4 customers, "one-to-many" publicity and marketing is carried out, and when valuable customers are found, they are referred to the account manager in time, and the account manager conducts professional marketing and alliance with customers.
While the teller quickly handles business for customers, if valuable customers are found, they will conduct simple marketing and refer them to the account manager, who will conduct professional marketing and build alliances with customers; Account managers use contact marketing, identification and follow-up customers, cross-selling, relationship maintenance, and in-depth mining of existing customer value to expand customer resources and market products and services to customers in a targeted manner.
Value mining of existing customers
The staff of Wenshui Associated Press sorted out the list of existing customers, carried out full account management, and carried out the maintenance of existing customers in a planned manner. Through standardized words, the first round of telephone claim was carried out on the existing customers, the customer WeChat was added, and the skills of continuous customer maintenance in the later stage were mastered, which laid the foundation for subsequent marketing customers.
Process management strengthened
At the same time, increase the assessment of employee indicators and process management, through the "next indicators, subdivision solutions; Tutor more and practice diligently; Set the assessment, to cash; Set rules, reward and punish" to manage employees and improve employee performance output.
Motivate employees by setting indicators in the morning and reviewing and summarizing in the evening, and improve their marketing initiative and marketing skills.
Day by day, not afraid of thousands of miles, often do, not afraid of thousands of things, we gather to improve the depth of the hall marketing skills, establish relationships with customers, shorten the distance between customers, and win in the hall.
In the next step, Wenshui Rural Credit will organize credit delivery in accordance with the opinions of the second half of the year, combined with centralized marketing activities, forge ahead and bear fruits, work together to draw a vision, and challenge the good results!
Source: Lvliang Nongxin