Yicheng Rural Commercial Bank Longkang Branch has always adhered to the service tenet of "customer-centric", adhered to customer demand-oriented, and made comprehensive efforts through the four-wheel drive of "point", "line", "surface" and "circle", and made new highs in various businesses. Up to now, the balance of deposits in the branch has exceeded 400 million yuan, and the deposits have increased by 62.55 million yuan compared with the beginning of the year, and the intermediate business ranks among the best.
"Point" - hall service. Do a good job and do deep hall services, with the lobby manager as the main point of attack, publicize and introduce the interest rate advantages and deposit activities of rural commercial banks for customers, and retain customers in the service; Rational use of self-service diversion to comprehensively improve the quality and efficiency of hall services; Strengthen door-to-door service, implement appointment door-to-door service for customers with reduced mobility, do practical and good things for customers, and further consolidate the foundation for business development.
"Line" - business operation. In-depth understanding of customer needs, to provide customized financial service solutions to meet the financial needs of customers at different stages of development. Seize various favorable opportunities to further promote various financial products, and popularize practical financial knowledge such as the steps to use e-banking to the public. At the same time, it maintains and deeply cultivates existing customers, deeply excavates the preferences and potential needs of existing customers, accurately grasps the changes in customer needs, awakens existing customers, and lays a good foundation for precision marketing.
"Surface" - expand the radiation surface. Expand marketing, organize employees to visit merchants within five kilometers of the surrounding area in their spare time, expand the radiation area, provide customers with high-quality after-sales service, and pay return visits to customers within the jurisdiction in the way of "wall chart operations", so that customers can enjoy the intimate service of rural credit; Implement the "list system" management, and each employee provides door-to-door services to the merchants they contract, including the exchange of "basket" financial services such as zero currency and residual currency, so as to enhance customer loyalty and further consolidate the marketing foundation.
"Circle" - high-quality merchant circle. We will continue to make efforts in intermediate business products, with the goal of creating a high-quality and efficient business district, carry out marketing and expansion around the "Jinxiang E-payment" products, and do a good job in the "three guarantees", "three mornings" and "three services". At present, there are 210 active merchants, and the QR code merchants have accumulated more than 800 yuan of funds, and the deposit structure is further optimized and the operating efficiency is improved through the deployment and use of Jinxiang E-pay products. (Li Yakun)
Source: Linfen Rural Credit