In the past few days, netizens have been arguing because of delayed retirement.
"The sunset is infinitely good, but it's just near dusk" has finally derailed from the times, and 60 years old is the right year. The body clock makes the workers no longer tired of the morning eight, and finally became a qualified cow and horse after a lifetime of struggle, and went to the workstation earlier than young colleagues to brush up the old red book, while buying the latest diamond-encrusted dentures and dopamine-colored crutches under the Amway of netizens, while fighting a cup of red dates and wolfberry high-calcium milk tea with the twilight love crush next door.
Workers no longer have to worry about being laid off, because no company can afford N+1, and it was only when I asked a 30-year-old leader to take a leave of absence for his 60th birthday and was rejected, I realized that it was really a hellish joke.
Therefore, in order to still love and dedicate himself to his job for his 60th birthday, it is best to be an affordable worker from now on: only use Pinduoduo for shopping, drink only Honey Snow Bingcheng lemonade, take a taxi for a fixed price, and only order a good meal for dinner.
"My current economic level is to start fighting hard with both eyes open." Netizen @fried sauce noodles single push people sighed.
A rice bowl is 2 pieces 9, a cup of milk tea is 1 piece 9, and at the same time, a large number of consumers complained: "I suspect that I have eaten pig food", "It's so cheap that it's either cutting corners or adding technology" and "not sending it upstairs". Why is it so cheap? Since when has it been accepted by migrant workers?
[Freedom to fight for good rice] has become another standard for measuring the lives of contemporary migrant workers after Pinduoduo.
Some time ago, a Weibo blogger launched a topic: "How poor are you now?" Among the more than 10,000 comments, Pinhao Rice successfully became a popular answer.
Eating takeout is a common thing, but how to eat it is full of knowledge. It costs extra money to open a takeaway membership, and buying a few coupons will also increase the cost of a meal.
The expansion of the coupon is often between 3 yuan and 20 yuan, and you have to play a game with the algorithm before eating, "If you order takeout for more than 10 yuan, you will go to fight for a good meal if you have less." After a long time, I found that the gods were not gods, so the standard of living began to move closer to the good meal.
Some people say that when you start eating hard food, you will understand life.
This low-cost version of takeaway, launched by Meituan in 2022, started from a small city, and now it has finally gone north to the vast stage. In 2022, the average unit price of Meituan takeaway is about 50 yuan, and the target of Pinhao Fan is a market with a unit price of less than 15 yuan.
If you have used it once, you will know that Pinhao Fan is not easy to find, it is not in Meituan Takeaway, click on the Meituan app, and the entrance of Pinhao Fan is hidden in a number of small icons such as errands and flowers that you may not have used. The meal is inconspicuous, not mainstream, not exquisite, and the price is not high, like many young people in small towns who come to the big city to work.
Over here
However, if you've ordered a good meal once, you'll know that it's a hassle. "It's as cumbersome as accidentally touching the Xiaomi SU7 to lock the configuration, and you need to jump to at least three pages to find the rice button. After choosing what to eat, you have to wait for another guest who can't afford to eat a normal takeout for an indefinite length of time before you can eat. Fat Whale Headline described.
Spelled rice is extremely cheap, so cheap that sometimes people suspect that it is someone else's leftovers. 1 piece of 9 seems to be the bottom line of the price of good rice, whether it is milk tea, porridge or yellow braised chicken rice, these foods that originally cost more than 10 yuan are not more than 2 yuan in good rice.
According to the statistics of the price of Pinhao Rice in the region, there are nearly 100 group purchase packages that can be launched for 5.9 yuan, and those who you must have seen the name but have only one stall of Guangdong stone grinding rice noodles, marinated meat burritos with sauce and fragrant cakes, and gloomy ecstasy rice are all reappearing in Pinhao.
Therefore, some people say that Pinhao Rice is a feast for food and beverages from unknown stalls. Here is a collection of delicacies from all over the world, the merchants have a unified exquisite logo, the page display is comparable to Michelin plating, and the actual takeaway is packed into black plastic lunch boxes and plastic bags printed with smiling soybean expressions, and there is a smell of oil smoke when you open it.
Source: Xiaohongshu @ Little Sweet Potato 6069D79A, @潦草
At this time, the bravest and most vigorous second-tier city college students became the first batch of seed users of Pinhaofan, and they practiced it first-hand and measured the conscience of the bosses of Pinhaofan with their mouths. My sister, who has just graduated, said that her classmates have been using it one after another since last year, "At the end of the month, the frequency of use will increase rapidly, and it is very convenient to fight together in a dormitory and club." ”
But don't bully the poor teenagers, "The freedom to fight for a good meal is already one of the few things I can afford." Netizen @Slow3iik sighed, "Who hasn't suffered when he was 20 years old, and when he fights for dinner every day, he secretly vows: he will definitely get ahead." ”
So you don't have to worry about 60 years old still working overtime at the workstation, turning travel into a city walk, fighting on time every day, and the life at the workstation is not so long.
However, as Pinhao Fan gradually spread from second- and third-tier cities to first-tier cities, it has quietly changed.
Some migrant workers began to try to use Pinhao. There used to be 2 hot topics about Pinhao: one is "Will people look down on Pinhao Rice when you eat Pinhao in the company?" ”； The other is "Do you think it's a shame to order a good meal?" ”。 Netizens criticized and wrote for a good meal, which is nothing more than a meal is not just a meal, it is beginning to be about face and lining.
Later, the poor ghost package became popular, and [poor ghost] became a more rational expression, and it was no longer "shameful" to eat a good meal. After all, a meal has vegetables, meat and boxes, and even costs 8-10 yuan when delivered to the door, "It's ridiculous to be picky about nutritional matching and plating." ”
Source: Little Red Book @ One Piece Sauron
It seems that all the migrant workers who choose to fight hard have secretly reached a consensus - as long as it is clean and hygienic, it is enough.
Stalls are the first to be kicked out of the game at this "lowest" threshold. However, some netizens found that there are more and more well-known chain brand restaurants such as Yang Guofu, Wallace, Cha Baidao and Shanghai Auntie, although there are often only milk tea and small set meals, but these things are like lipstick to luxury brands, and they tickle your heart in the most eye-catching places.
I was also itched when I was worried about what to eat in Beijing, so I ordered a special meal the day before yesterday, and it was really a thrilling experience.
Click on the page and be amazed by the price, although there is no 1 piece of 9, but 5 pieces of 9 Luckin, coco milk tea and mixed will be a single package, 12 pieces of Jiangxi small kitchen rice bowl, make me feel a little resentful of the usual meals.
Unexpectedly, staples such as the mix will "just let me see".
A small kitchen that once ordered takeout and was about 3 kilometers away from me kept displaying "too far away" when placing an order, but it clearly appeared on the recommendation page; A mix of just over 900 meters turned the ordering process of a single set meal into Schrödinger's cat, which "disappeared" after entering the address 5 times.
Who knows, maybe I'll have eaten it in another dimension.
In the end, seeing that the discount time was over, I had no choice but to use the newcomer privilege (no need to spell it out) to choose a cup of coffee that I didn't need at a coffee shop I had bought, a cup of American, a piece of bread, and no courier fees, a total of 5 yuan 9.
After the experience, I deeply felt the importance of using Pinhao Rice since college, otherwise I would not have eaten at the age of 60. However, in order to be able to eat it at that time, it is recommended that everyone start to strengthen their bodies from now on, because many netizens have feedback:
So you can also understand why Fight Good Rice has recently launched a self-pickup mode, and now the leg strength of workers is getting stronger and stronger under the continuous city walk exercise, not to mention climbing the stairs to take takeout, and it is not a problem to pick up every day. In this way, the success rate of fighting rice and spelling orders is also growing rapidly.
"It was difficult to fight for most of the last year, but this year's success rate is close to 100%." Almost all the food you are interested in have people waiting to fight with you, and people who are destined to come to you are more than any electronic friends, netizens joked, "Today's good rice is like the old Pinduoduo, it doesn't matter what or how much you fight, but you will definitely succeed."
These friends who are willing to eat the same meal as you at any time often use similar Meituan kangaroo avatars to escort you to eat even at 3 a.m. But there is a strict control of the distance between friends, and such an excessive coincidence was interpreted by netizens as: the spelling robot is surging.
Source: Xiaohongshu @Ayueee7
In any case, whether it is leftovers or delicacies, cheaper spelled rice has entered the table of migrant workers. Is this still a good meal? This is obviously [Cattle and Horse Life-Extending Rice].
A takeaway is divided into three parties, the merchant wants to make money, the rider wants to live, and the platform has to take a commission. Although it may be the cheapest time for consumers to eat, a 1 piece of 9 yellow braised chicken rice bowl is so cheap that poor ghosts are suspicious: Can you eat it?
"In general, there will be no problems", Lao Wu, who does takeaway operations, told Vista Hydrogen Business, "Merchants who settle in Pinhao Fan also have to go through layers of audits, such as franchisees and headquarters, and no matter how bad consumers are, they can also make low-star evaluations, which greatly affect the reputation and exposure of stores." ”
Some time ago, it was popular to be a [Meituan judge] to find netizens to make a three-way judgment on the love, hatred, and hatred of consumers and businesses. But sometimes, the takeaway of Pinhao Rice is "really different" from the ordinary takeaway.
"Some merchants will launch [Pinhao Rice Version]", Lao Wu pointed out, "The cost of 1 piece of 9 is put there, and it is normal for some merchants to reduce the content of meat and vegetables." ”
Source: Xiaohongshu @ A woman who has fought with fat all her life
So an invisible hierarchical life appeared. When e-commerce became popular with low prices and convenience, those bosses who had to start an online business launched a special version of e-commerce. Now that you order a takeout, there is also a special version.
The small amount is one side, and the other side is that if the shopping mall diet is the hardest hit area of prefabricated dishes, then the good rice is the natural storage place for prefabricated dishes. It's almost hard to think of what it can be like with the fast delivery speed and low price behind the yellow braised chicken rice that is not a pre-made dish. And the price of 1 yuan 9 also made the migrant workers acquiesce and accept: "The merchant just heats up the cooking package and sends it to you."
Reality, too, is quite magical.
Pre-made dishes do not mean that there is a food safety problem, and sometimes even the products of the central kitchen look like leftovers, which are more reassuring than the rice that "the owner picks it up and continues to fry" on the Internet.
Therefore, this cheaper spelled rice has blossomed everywhere since 2022. According to official data, Pinhao Rice was first launched in Wuhan and other places, and the daily order volume in the same year was 1 million; Last year, it successively entered Beijing, Shanghai, Guangzhou and Shenzhen, and the daily order volume exceeded 3 million. According to the analysis of Bank of Communications International, the total number of orders for Pinhao Fan will reach 1.16 billion in 2023, accounting for 6% of Meituan's takeaway orders.
In June this year, Meituan announced in a high-profile manner that this "catering Pinduoduo" is even more dramatic, with the average daily order volume in the first quarter reaching 5 million, and if compared with the total orders of Meituan in the fourth quarter of 2023, it will account for nearly 10%. "LatePost" even gave a high evaluation: this already means that the attempt at low-cost takeaway is initially successful.
"Spelling good rice will help strengthen Meituan's leadership position in the food delivery industry." Late LatePost thinks. At present, Meituan Takeaway has occupied more than 70% of the market share, and now it is looking at low-cost takeaway, which is also to continue to grow bigger.
Source: Xiaohongshu @ A Jin
"You can understand that Meituan is reducing costs." Xiao Wang, a former rider operator of Meituan, told me.
The biggest difference from general takeaway is that a good meal pays attention to a [spelling]:
The same dish requires several close users to fight together to succeed, and users pay a certain time cost for a lower price; However, merchants can fry 5 portions of a pot of dishes, saving time and labor costs; And the rider delivers the same dish to you, me and him in the same community at one time.
It looks like everyone wins.
What does that have to do with Meituan? Working hard for half a day just to increase low-cost users?
"The point is that the delivery fee for the rider is less", Xiao Wang pointed out, "Meituan's revenue is roughly divided into three parts: the merchant pays the technical service fee, the traffic resource fee (theoretically it does not need to be exposed, it can not be paid) and the delivery fee borne by the merchant, but the expenditure is mainly the delivery cost for the rider." ”
Lao Wu also corroborated Xiao Wang's point of view, "The delivery cost can account for about 80% of the cost of Meituan's takeaway." ”
In other words, as long as Meituan Takeaway can control the delivery cost of riders, it can be more beautiful in the financial report.
According to public data, Meituan's average delivery cost in 2022 will be about 7.5 yuan. "It's not that Meituan has to pay so much money to riders for a single order. Under normal circumstances, the delivery fee received by the rider = user expenditure + merchant expenditure + Meituan subsidy", Xiao Wang explained, "but both the user and the merchant gave the delivery fee to Meituan, and then Meituan distributed it." ”
"Some of it will be paid directly to the riders, and some of it will be redistributed to the riders through some policies through the local franchisee (employer's organization)." However, Xiao Wang said frankly:
"Meituan loses money on delivery fees, so it can be said that one order is lost one order."
Therefore, in the "poor ghost fever" of the economic downturn, Meituan Takeaway named the rice business.
In 2021, Meituan Takeaway launched the [Running Mode], in which the system will give priority to runners who place orders at the same merchant and have a similar address. "In the same amount of time, the number of orders completed by the runner is usually 2-3 times that of the average rider, and the income of the two is basically the same." Late LatePost points out.
The good meal adopts the running mode, and the work is more, but the salary has not changed, so there are frequent cases of delivery riders who are unwilling to send them upstairs. It seems that the workers will pay for it in the end, but as everyone knows, before eating, they let you climb the stairs and secretly hide Meituan's careful thoughts about wanting you to eat more fragrant this meal.
Source: Xiaohongshu @ The wind is crying
And the merchants, in fact, also have their own "careful thinking".
During the field investigation of "Science and Technology Koala", it was found that the profit of the merchant to make a single meal is about 2-3 yuan. "But many businesses don't know how to operate, and it is easy to disappear quickly in the highly competitive food delivery market. Pinhao Fan can help some merchants build their reputation through small profits and quick sales in the early stage of opening a store, as well as stabilize the core customer base in the later stage. Lao Wu thinks.
There is no such thing as a loss-making business, and although the money you pay for the meal is probably only offset by the cost of the meal, it also helps the boss "make money" in some other way.
For example, the traffic resource location fee, the sales of good rice can be counted into the total sales of the store, and as long as one order is sold, it saves an amount of exposure; There are also some merchants with poor store locations who use Spell Hao Fan as a drainage tool and a machine for building explosive products.
In short, the meal you eat is no longer a simple meal: it is Meituan's cost reduction, the traffic fee saved by merchants, and the happy smiles of consumers.
When you see a 1 piece of 9 yellow braised chicken rice, you are worried that it is leftovers, and you hope that the boss will sell it for at least 10 yuan, so that you can obviously feel that you have made money before you dare to eat it with peace of mind. Because ordering takeout is like drawing a blind box, and the world is a huge takeaway, you never know what kind of yellow stewed chicken you are drawing.
Even if you order a meal with an average price of 20-30 yuan in Beijing now, you will still accidentally fall into the trap of takeout. The environment of the stall specializing in takeaway is dirtier and worse than the toilet, so you have to master the necessary knowledge of the takeaway: when ordering takeout, you must first look at the type of business license and the photo of the store.
The B1 or 11 floors of an unknown building are very suspicious, and if the store name has XX stalls, you can pass it directly. "Never order without a store" takeaway seems to be quite reassuring, who knows that Meituan and Ele.me are similar to each other, and you have no choice but to choose the chain store you usually visit.
But they often cost 50 yuan for a meal, and you have to go to various wool groups to bother countless WeChat friends for a coupon, but Lao Wu said frankly: "There are almost no coupons that can swell to 20 yuan." ”
Eating takeout has become a science, and you plunge into it and look at it blankly. At this time, although the waiting time is long, the real meal only needs 10 yuan to make a good meal, and it only takes you a few days from questioning to accepting.
"Sure enough, the end of hard work is to fight for a lot of money and a good meal."
Edit | Tachibana Chief Author | Mouth design | Fat Rabbit cover image source | Xiaohongshu @ A woman who has fought with fat all her life